Surge in tourism has led to the rise of adoption of forex card among users. In addition, forex cards protects users from fluctuations in foreign currency prices. Moreover, it protects users from paying additional charges while making transactions in a foreign country. Therefore, these are the major driving factors for the growth of the market. However, forex card charge ATM withdrawal charges while withdrawing money from any foreign country ATM. In addition, chances of getting the physical card stolen are some of the major factors limiting the growth of the forex card market. On the contrary, rise in demand for cash alternatives among users while travelling to other countries is expected to provide lucrative growth opportunities in the coming years.
The forex card market is segmented on the basis of type, industry vertical, end user, and region. By type, it is segmented into multi-currency forex card, and single currency forex card. By industry vertical, it is bifurcated into hospitality, consumer goods, education, and others. Based on end user, it is segregated into businesses and individuals. By region, it is analyzed across Asia-Pacific, Europe, North America, and LAMEA.
The report analyzes the profiles of key players operating in the forex card market such as Bank of America Corporation, Charles Schwab & Co., Inc., Citigroup Inc., CREDIT SUISSE GROUP AG, FINNEW SOLUTIONS PVT. LTD., JPMorganChase & Co., Morgan Stanley, Royal Bank of Canada, Thomascook.in, and UBS. These players have adopted various strategies to increase their market penetration and strengthen their position in the forex card industry.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the forex cards market analysis from 2021 to 2031 to identify the prevailing forex cards market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the forex cards market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global forex cards market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
- Multi-currency Forex Card
- Single Currency Forex Card
By Industry Vertical
- Hospitality
- Consumer Goods
- Education
- Others
By End User
- Businesses
- Individuals
By Region
- North America
- U.S.
- Canada
- Europe
- United Kingdom
- Germany
- France
- Italy
- Spain
- Netherlands
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia
- Singapore
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- Bank of America Corporation
- Charles Schwab & Co
- Citigroup Inc.
- CREDIT SUISSE GROUP.
- JP Morgan Chase & Co.
- Morgan Stanley
- Niyo Global Card
- Royal Bank of Canada
- Thomas Cook
- UBS
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Table of Contents
Executive Summary
According to the report, titled, “Forex Cards Market," the forex cards market size was valued at $260.34 billion in 2021, and is estimated to reach $1,196.52 billion by 2031, growing at a CAGR of 16.6% from 2022 to 2031.Cardholders can also use their credit or debit cards issued from an existing bank account to withdraw money anywhere in the world. These cards are generally linked to the savings account with a credit limit. However, credit and debit cards are very expensive when it comes to withdrawing foreign currency from ATMs abroad. Forex cards, however, are prepaid instruments designated in specific foreign currency to carry a specific amount. The cards are pre-loaded with currency and are not linked to any particular bank account. This way, when a forex card gets pre-loaded with the destination’s currency, the exchange rates are locked-in, and the user get protected from currency rate fluctuations. Hence, they pay lesser charges while transacting through forex cards than either debit or credit cards.
Moreover, major market players are adopting various strategies such as partnering with tour companies or airline companies to launch their forex card to get wider customer reach. For instance, Vistara and Axis Bank launched a co-branded forex card that can load up to 16 currencies. The card has locked-in exchange rates and the card holder will accrue 3 award points on Club Vistara for every USD 5 or an equivalent value spent. Moreover, the forex card can load up to 16 currencies and has various emergency assistance services such as loss of passport assistance through TripAssist and insurance cover of up to Rs 3 lakh. Therefore, such strategies adopted by market player will provide major lucrative opportunities for the forex cards market growth in the upcoming years.
On the basis of end user, the businesses segment is the highest growing segment. This is attributed to the fact that forex prepaid cards come with flexible approvals to fit business processes whether the owner need multiple approvers, approval thresholds, special approval permissions, or different approval flows for different credit lines. Business owners can determine who can approve or request credit cards within the business, and cards can even be assigned to a single or multiple cardholders.
Based on region, North America attained the highest growth in 2021. This is attributed to the fact that as consumer travel spends increase, it will open up a huge market in North America for banks and forex card issuers to work with travel companies, and improve the consumer experience. Many issuers are AI-enabling customer onboarding to balance the need for these compliance requirements with growing cardholder expectations for a quick and frictionless onboarding process.
The COVID-19 pandemic negatively impacted the forex cards industry as it is dependent upon the number of travelers going out of their country for vacation or business purpose. However, there was a decrease in the demand for forex card owing to lockdown imposed during the pandemic. Therefore, the COVID-19 had a negative impact on the forex cards market trends. However, the demand for forex travel card increased tremendously among the travelers with the lift up of lockdown.
Key Findings of the Study
- By type, the multi-currency forex card segment led the forex card market in terms of revenue in 2021.
- By industry vertical, the hospitality segment accounted for the highest forex cards market share in 2021.
- By region, North America generated the highest revenue in 2021.
- The key players profiled in the forex cards market analysis are Bank of America Corporation, Charles Schwab & Co., Inc., Citigroup Inc., CREDIT SUISSE GROUP AG, FINNEW SOLUTIONS PVT. LTD., JPMorganChase & Co., Morgan Stanley, Royal Bank of Canada, Thomascook.in, and UBS. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Companies Mentioned
- Bank of America Corporation
- Charles Schwab & Co
- Citigroup Inc.
- Credit Suisse Group.
- Jp Morgan Chase & Co.
- Morgan Stanley
- Niyo Global Card
- Royal Bank of Canada
- Thomas Cook
- Ubs
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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