The global mixer grinder market was valued at $12,704.9 million in 2021, and is projected to reach $18,182.5 million by 2031, registering a CAGR of 3.7% from 2022 to 2031. The traditional mixer segment was the highest revenue contributor to the market, and is estimated to reach $15,075.5 million by 2031, with a CAGR of 3.4%.
Mixer grinder are electrical kitchen appliances that are used for mixing food, dough, and batters. They can also be used for shredding, mashing, and tossing. Mixer grinder consist of a stand and a head, where the head contains the mixing mechanism to which various types of mixing apparatuses can be attached.
There is rapid increase in the number of residential consumers that are developing interest in baking and cooking different types of foods and deserts at home. This is helping in increasing the sale of stand mixers and traditional mixer. During the COVID-19 pandemic, lockdowns forced everyone to stay at home, wherein consumes started pursuing their various hobbies, some of the most popular ones being cooking and baking. New recipes and guides were being circulated online as trends and many consumers were eagerly pursuing those trends. Many foods that people were cooking required extensive mixing and dough making, which is a difficult process if done by hand. Due to such difficulties, consumers started purchasing mixer grinder to make such processes easier and more efficient, which led to an increase in sale of stand mixers.
There is a lot of migration to urban areas, and the rural areas are also slowly developing. The standard of living of the people in these regions is increasing rapidly. They are getting increased exposure to different parts of the world and are learning about technologies and trends in developed countries. There is also a lot of foreign investment in developing countries, especially in countries such as India, China, and Vietnam. Global players are also in these markets to capture new opportunities arising from the region. Local manufacturers are also getting influenced by such products and entering into the market. Such developing economies will continue to provide lucrative opportunities for the engaged stakeholders in the stand mixer market in the coming years as well.
Key players operating in the global mixer grinder market are adopting product launch and acquisition as their key developmental strategies to cater to the increase in requirements of customer. Acquisition would help the companies to share technological requirements for their existing and new products. This would ultimately help the market leaders to enhance their product portfolio with comparatively less investment and thereby increase their market share.
The global mixer grinder market is segmented on the basis of product type, end user, distribution channel, and region. Based on type, the market is bifurcated into stand mixer and traditional mixer. Based on end user, the market is divided into residential and commercial. Based on distribution channel, the market is classified into online and offline. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, Italy, Spain, Russia, Belgium, Slovenia and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Malaysia, Indonesia, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, United Arab Emirates, Iran, Saudi Arabia, Syrian Arab Republic, and the rest of LAMEA).
The key players profiled in the report include are Bajaj Group, BOSCH, Crompton greaves consumer electricals limited, De’Longhi Appliances S.r.l, Electrolux AB, Galanz Enterprise Group, Group SEB, Havells India Ltd., Kenstar, LG Electronics Ltd., Morphy Richards, Newell Brands, Panasonic Corporation, Samsung Electronics, and Whirlpool Corporation.
Mixer grinder are electrical kitchen appliances that are used for mixing food, dough, and batters. They can also be used for shredding, mashing, and tossing. Mixer grinder consist of a stand and a head, where the head contains the mixing mechanism to which various types of mixing apparatuses can be attached.
There is rapid increase in the number of residential consumers that are developing interest in baking and cooking different types of foods and deserts at home. This is helping in increasing the sale of stand mixers and traditional mixer. During the COVID-19 pandemic, lockdowns forced everyone to stay at home, wherein consumes started pursuing their various hobbies, some of the most popular ones being cooking and baking. New recipes and guides were being circulated online as trends and many consumers were eagerly pursuing those trends. Many foods that people were cooking required extensive mixing and dough making, which is a difficult process if done by hand. Due to such difficulties, consumers started purchasing mixer grinder to make such processes easier and more efficient, which led to an increase in sale of stand mixers.
There is a lot of migration to urban areas, and the rural areas are also slowly developing. The standard of living of the people in these regions is increasing rapidly. They are getting increased exposure to different parts of the world and are learning about technologies and trends in developed countries. There is also a lot of foreign investment in developing countries, especially in countries such as India, China, and Vietnam. Global players are also in these markets to capture new opportunities arising from the region. Local manufacturers are also getting influenced by such products and entering into the market. Such developing economies will continue to provide lucrative opportunities for the engaged stakeholders in the stand mixer market in the coming years as well.
Key players operating in the global mixer grinder market are adopting product launch and acquisition as their key developmental strategies to cater to the increase in requirements of customer. Acquisition would help the companies to share technological requirements for their existing and new products. This would ultimately help the market leaders to enhance their product portfolio with comparatively less investment and thereby increase their market share.
The global mixer grinder market is segmented on the basis of product type, end user, distribution channel, and region. Based on type, the market is bifurcated into stand mixer and traditional mixer. Based on end user, the market is divided into residential and commercial. Based on distribution channel, the market is classified into online and offline. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, Italy, Spain, Russia, Belgium, Slovenia and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Malaysia, Indonesia, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, United Arab Emirates, Iran, Saudi Arabia, Syrian Arab Republic, and the rest of LAMEA).
The key players profiled in the report include are Bajaj Group, BOSCH, Crompton greaves consumer electricals limited, De’Longhi Appliances S.r.l, Electrolux AB, Galanz Enterprise Group, Group SEB, Havells India Ltd., Kenstar, LG Electronics Ltd., Morphy Richards, Newell Brands, Panasonic Corporation, Samsung Electronics, and Whirlpool Corporation.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the mixer grinder market analysis from 2021 to 2031 to identify the prevailing mixer grinder market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the mixer grinder market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global mixer grinder market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Product type
- Stand mixer
- Traditional mixer
By End user
- Commercial
- Residential
By Distribution Channel
- Online
- Offline
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Belgium
- Russia
- Slovenia
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Malaysia
- Indonesia
- Rest Of Asia Pacafic
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- Syrian Arab Republic
- Iran, Islamic Republic Of
- South Africa
- Rest of LAMEA
Key Market Players
- GROUP SEB
- BOSCH
- ELECTROLUX AB
- NEWELL BRANDS
- LG Electronics
- Samsung Electronics
- Whirlpool Corporation
- Panasonic Corporation
- Galanz Enterprise Group
- De’Longhi Appliances S.r.l
- Bajaj
- Kenstar
- HAVELLS GLOBAL LIMITED
- Morphy Richards
- Crompton Greaves
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: MIXER GRINDER MARKET, BY PRODUCT TYPE
CHAPTER 5: MIXER GRINDER MARKET, BY END USER
CHAPTER 6: MIXER GRINDER MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: MIXER GRINDER MARKET, BY REGION
CHAPTER 8: COMPANY LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report, titled, “Mixer Grinder Market," the Mixer Grinder Market Size was valued at $12.70 billion in 2021, and is estimated to reach $18.18 billion by 2031, growing at a CAGR of 3.7% from 2022 to 2031.In the recent past, electric kitchen appliances sector has been enduring with some influential trends, which has successfully gained the attention of the target customer. Improvised aesthetic trend is one of Mixer Grinder Market Trends that help drive the demand for mixer grinder products. Black turns out to be the most preferred color among the customers even when it comes to buying any kind of kitchen appliances. Taking this view into consideration, some of the key manufacturers in the global mixer grinder market have been adopting several key product strategies. For instance, Whirlpool Corporation one of the key players in the global mixer grinder market strategize on coming up with majority of its appliances in black stainless with rich matte look making it attractive and alluring for its customers.
There are a few kitchen appliances that can perform the same functionalities as a mixer, but may have additional features or are cost-effective than stand and traditional mixers. These alternatives to mixers are hampering the Mixer Grinder Market Growth. Hand mixers are motorized mixers that are small, so that they can be held in the hand. They are much cost-effective than stand mixers while having the same functionality as a stand mixer which creates an enormous Mixer Grinder Market Opportunities in the market.
The mixer grinder market was impacted slightly positively during the pandemic. Loss of supply chains and distribution channels in the initial months of the pandemic caused small losses for the market; however these losses were recovered in the later phases. During lockdown, people started indulging in their hobbies of baking and cooking. Many people were engaging in online food trends and making new dishes for themselves as well as their families. As a result, the market witnessed positive growth in the later half of 2020.
According to the Mixer Grinder Market Analysis, the market is segmented on the basis of product type, end user, distribution channel, and region. Based on type, the market is bifurcated into stand mixer and traditional mixer. Based on end user, the market is divided into residential and commercial. Based on distribution channel, the market is classified into online and offline. The Mixer Grinder Industry is also studied across North America, Europe, Asia-Pacific, and LAMEA.
Based on the product type, traditional mixer held the major share in the market in 2021 owing to its widespread usage in commercial and residential sector as well as for the food processing. These mixer can not only mix dough and batter almost as good as stand mixer but also perform many other functionalities, such as cutting, chopping, blending, and mincing, which a stand mixer may or may not be able to do.
Based on the end user, residential segment held the major share in the market in 2021 and is likely to remain same throughout the Mixer Grinder Market Forecast period. Residential mixer are used for regular day to day mixing application and occasional baking by home owners, while commercial stand mixers are used by professional chefs and cooks in restaurants, hotels, cafes, and other similar establishments.
Based on the distribution channel, offline segment held the major share in the market in 2021. Most of the consumer purchase their mixer grinder from a hypermarket/supermarket as it is more convenient place for purchasing a mixer.
In 2021, North America accounted for 31.1% in the mixer grinder market, and is expected to maintain its dominance during the forecast period. However, Asia-Pacific and LAMEA are expected to possess the highest CAGRs, owing to rise in hobby baking and cooking coupled with creating new kinds of recipes at home helped increase the sales of stand and traditional mixers as it makes the process of cooking easier.
The key players profiled in the report include are Bajaj Group, BOSCH, Crompton greaves consumer electricals limited, De’Longhi Appliances S.r.l, Electrolux AB, Galanz Enterprise Group, Group SEB, Havells India Ltd., Kenstar, LG Electronics Ltd., Morphy Richards, Newell Brands, Panasonic Corporation, Samsung Electronics, and Whirlpool Corporation.
Key Findings of the Study
- By product type, traditional mixer was the major segment of the market in 2021, and is anticipated to grow at a significant CAGR of 3.4% during the forecast period.
- On the basis of end user, the residential segment dominated in 2021, and is anticipated to grow at a significant CAGR of 3.4% during the forecast period.
- As per distribution channel, the online sales channel is anticipated to grow at a CAGR of 4.4% during the forecast period.
- Region wise, North America was the dominant region in 2021, occupying 31.1% mixer grinder market share.
Companies Mentioned
- Group Seb
- Bosch
- Electrolux Ab
- Newell Brands
- Lg Electronics
- Samsung Electronics
- Whirlpool Corporation
- Panasonic Corporation
- Galanz Enterprise Group
- De’Longhi Appliances S.R.L
- Bajaj
- Kenstar
- Havells Global Limited
- Morphy Richards
- Crompton Greaves
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 325 |
| Published | July 2022 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 12704.9 million |
| Forecasted Market Value ( USD | $ 18182.5 million |
| Compound Annual Growth Rate | 3.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 15 |
