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Massage Equipment Market By Type, By Product, By End User, By Distribution channel: Global Opportunity Analysis and Industry Forecast, 2021-2031

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    Report

  • 324 Pages
  • July 2022
  • Region: Global
  • Allied Market Research
  • ID: 5671169
The global massage equipment market size was valued at $6,535.4 million in 2021 and is estimated to reach $15,083.6 million by 2031, registering a CAGR of 8.9% from 2022 to 2031.

Increased consumer awareness of the wellness benefits of massagers, their user-friendliness, and rise in disposable income, particularly in emerging nations such as China and India, are projected to support the expansion of the massage equipment market throughout the course of the forecast period. In addition, massage equipment aids in the relaxation of muscles during the healing process after accidents or surgeries where a hand is not used for an extended length of time. As a result, the market for massage equipment is anticipated to develop as a result of rise in accidents and a surge in number of patients who are not allowed to walk around.

The high cost of electrical massagers and lack of electricity in most of the remote areas are likely to hinder the growth of the market during the forecast period. Owing to expensive nature of the electrical and advanced massager, people choose to buy non-electrical or handled massagers, which are cost effective as compared to electrical massagers. Thus, high cost of electrical massagers and lack of electricity in remote areas is likely to contribute to the growth of the market through non-electrical segment during the forecast period.

According to the massage equipment market analysis, the massage equipment market is segmented into type, product, end user, distribution channel, and region. By type, it is segregated into electric and non-electric. On the basis of product, the market is categorized into back & body massagers, leg & foot massagers, neck & shoulder massagers, head massagers, and others. By end user, it is bifurcated into residential and commercial. On the basis of distribution channel, the market is categorized into Hypermarket & Supermarket, Specialty Stores, Online Sales Channel, and Others. On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Russia, Italy, Spain, and Rest of Europe), Asia-Pacific (China, India, Japan, Australia and New Zealand, South Korea, ASEAN, and Rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Turkey, Saudi Arabia, and Rest of LAMEA).

Type wise, non-electrical massagers have gained considerable share in massage equipment market and is expected grow at a high CAGR. Non-electrical massagers have been gaining considerable popularity among the people and is expected grow at significant growth rate during the forecast period. Portability, cost effectiveness, instant pain relief without waiting for electricity, and high durability especially as compared to the electrical massagers are some of the attributing factors, which are likely to supplement the growth of the massage equipment market through non-electric segment during the forecast period.

The major players operating in the market are RoboTouch, HoMedics, OSIM International Pte. Ltd., JSB Wellness, Beurer, Dr. Physio, LG Electronics Inc., Luraco Technologies Corporation, Medisana gmbh, Medmassager, Omron Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd., Shenzhen Relcare Electronics, and Zyllion.

KEY BENEFITS FOR STAKEHOLDERS

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the massage equipment market analysis from 2021 to 2031 to identify the prevailing massage equipment market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the massage equipment market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global massage equipment market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Type

  • Electric
  • Non Electric

By Product

  • Back and Body Massagers
  • Leg and Foot Massagers
  • Neck and Shoulder Massagers
  • Head Massagers
  • Others

By End User

  • Residential
  • Commercial

By Distribution channel

  • Hypermarket and Supermarket
  • Specialty Store
  • Online Sales Channel
  • Others

By Region

  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • U.K.
  • Germany
  • France
  • Russia
  • Italy
  • Spain
  • Rest of Europe
  • Asia-Pacific
  • China
  • India
  • Japan
  • Australia And New Zealand
  • South Korea
  • Asean
  • Rest of Asia-Pacific
  • LAMEA
  • Rest of LAMEA
  • Brazil
  • South Africa
  • Turkey
  • Saudi Arabia

Key Market Players

  • RoboTouch
  • HoMedics
  • OSIM International Pte. Ltd.
  • Beurer
  • JSB WELLNESS
  • Dr. Physio
  • LG Electronics Inc.
  • LURACO Technologies Corporation
  • Medisana GmbH
  • MedMassager
  • Omron Corporation
  • Panasonic Corporation
  • Samsung Electronics Co., Ltd.
  • Shenzhen Relcare Electronics
  • Zyllion

 

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1.Report description
1.2.Key market segments
1.3.Key benefits to the stakeholders
1.4.Research Methodology
1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1.Key findings of the study
2.2.CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1.Market definition and scope
3.2.Key findings
3.2.1.Top investment pockets
3.3.Porter’s five forces analysis
3.4.Top player positioning
3.5.Market dynamics
3.5.1.Drivers
3.5.2.Restraints
3.5.3.Opportunities
3.6.COVID-19 Impact Analysis on the market
CHAPTER 4: MASSAGE EQUIPMENT MARKET, BY TYPE
4.1 Overview
4.1.1 Market size and forecast
4.2 Electric
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market analysis by country
4.3 Non Electric
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market analysis by country
CHAPTER 5: MASSAGE EQUIPMENT MARKET, BY PRODUCT
5.1 Overview
5.1.1 Market size and forecast
5.2 Back and Body Massagers
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market analysis by country
5.3 Leg and Foot Massagers
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market analysis by country
5.4 Neck and Shoulder Massagers
5.4.1 Key market trends, growth factors and opportunities
5.4.2 Market size and forecast, by region
5.4.3 Market analysis by country
5.5 Head Massagers
5.5.1 Key market trends, growth factors and opportunities
5.5.2 Market size and forecast, by region
5.5.3 Market analysis by country
5.6 Others
5.6.1 Key market trends, growth factors and opportunities
5.6.2 Market size and forecast, by region
5.6.3 Market analysis by country
CHAPTER 6: MASSAGE EQUIPMENT MARKET, BY END USER
6.1 Overview
6.1.1 Market size and forecast
6.2 Residential
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market analysis by country
6.3 Commercial
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market analysis by country
CHAPTER 7: MASSAGE EQUIPMENT MARKET, BY DISTRIBUTION CHANNEL
7.1 Overview
7.1.1 Market size and forecast
7.2 Hypermarket and Supermarket
7.2.1 Key market trends, growth factors and opportunities
7.2.2 Market size and forecast, by region
7.2.3 Market analysis by country
7.3 Specialty Store
7.3.1 Key market trends, growth factors and opportunities
7.3.2 Market size and forecast, by region
7.3.3 Market analysis by country
7.4 Online Sales Channel
7.4.1 Key market trends, growth factors and opportunities
7.4.2 Market size and forecast, by region
7.4.3 Market analysis by country
7.5 Others
7.5.1 Key market trends, growth factors and opportunities
7.5.2 Market size and forecast, by region
7.5.3 Market analysis by country
CHAPTER 8: MASSAGE EQUIPMENT MARKET, BY REGION
8.1 Overview
8.1.1 Market size and forecast
8.2 North America
8.2.1 Key trends and opportunities
8.2.2 North America Market size and forecast, by Type
8.2.3 North America Market size and forecast, by Product
8.2.4 North America Market size and forecast, by End User
8.2.5 North America Market size and forecast, by Distribution channel
8.2.6 North America Market size and forecast, by country
8.2.6.1 U.S.
8.2.6.1.1 Market size and forecast, by Type
8.2.6.1.2 Market size and forecast, by Product
8.2.6.1.3 Market size and forecast, by End User
8.2.6.1.4 Market size and forecast, by Distribution channel
8.2.6.2 Canada
8.2.6.2.1 Market size and forecast, by Type
8.2.6.2.2 Market size and forecast, by Product
8.2.6.2.3 Market size and forecast, by End User
8.2.6.2.4 Market size and forecast, by Distribution channel
8.2.6.3 Mexico
8.2.6.3.1 Market size and forecast, by Type
8.2.6.3.2 Market size and forecast, by Product
8.2.6.3.3 Market size and forecast, by End User
8.2.6.3.4 Market size and forecast, by Distribution channel
8.3 Europe
8.3.1 Key trends and opportunities
8.3.2 Europe Market size and forecast, by Type
8.3.3 Europe Market size and forecast, by Product
8.3.4 Europe Market size and forecast, by End User
8.3.5 Europe Market size and forecast, by Distribution channel
8.3.6 Europe Market size and forecast, by country
8.3.6.1 U.K.
8.3.6.1.1 Market size and forecast, by Type
8.3.6.1.2 Market size and forecast, by Product
8.3.6.1.3 Market size and forecast, by End User
8.3.6.1.4 Market size and forecast, by Distribution channel
8.3.6.2 Germany
8.3.6.2.1 Market size and forecast, by Type
8.3.6.2.2 Market size and forecast, by Product
8.3.6.2.3 Market size and forecast, by End User
8.3.6.2.4 Market size and forecast, by Distribution channel
8.3.6.3 France
8.3.6.3.1 Market size and forecast, by Type
8.3.6.3.2 Market size and forecast, by Product
8.3.6.3.3 Market size and forecast, by End User
8.3.6.3.4 Market size and forecast, by Distribution channel
8.3.6.4 Russia
8.3.6.4.1 Market size and forecast, by Type
8.3.6.4.2 Market size and forecast, by Product
8.3.6.4.3 Market size and forecast, by End User
8.3.6.4.4 Market size and forecast, by Distribution channel
8.3.6.5 Italy
8.3.6.5.1 Market size and forecast, by Type
8.3.6.5.2 Market size and forecast, by Product
8.3.6.5.3 Market size and forecast, by End User
8.3.6.5.4 Market size and forecast, by Distribution channel
8.3.6.6 Spain
8.3.6.6.1 Market size and forecast, by Type
8.3.6.6.2 Market size and forecast, by Product
8.3.6.6.3 Market size and forecast, by End User
8.3.6.6.4 Market size and forecast, by Distribution channel
8.3.6.7 Rest of Europe
8.3.6.7.1 Market size and forecast, by Type
8.3.6.7.2 Market size and forecast, by Product
8.3.6.7.3 Market size and forecast, by End User
8.3.6.7.4 Market size and forecast, by Distribution channel
8.4 Asia-Pacific
8.4.1 Key trends and opportunities
8.4.2 Asia-Pacific Market size and forecast, by Type
8.4.3 Asia-Pacific Market size and forecast, by Product
8.4.4 Asia-Pacific Market size and forecast, by End User
8.4.5 Asia-Pacific Market size and forecast, by Distribution channel
8.4.6 Asia-Pacific Market size and forecast, by country
8.4.6.1 China
8.4.6.1.1 Market size and forecast, by Type
8.4.6.1.2 Market size and forecast, by Product
8.4.6.1.3 Market size and forecast, by End User
8.4.6.1.4 Market size and forecast, by Distribution channel
8.4.6.2 India
8.4.6.2.1 Market size and forecast, by Type
8.4.6.2.2 Market size and forecast, by Product
8.4.6.2.3 Market size and forecast, by End User
8.4.6.2.4 Market size and forecast, by Distribution channel
8.4.6.3 Japan
8.4.6.3.1 Market size and forecast, by Type
8.4.6.3.2 Market size and forecast, by Product
8.4.6.3.3 Market size and forecast, by End User
8.4.6.3.4 Market size and forecast, by Distribution channel
8.4.6.4 Australia And New Zealand
8.4.6.4.1 Market size and forecast, by Type
8.4.6.4.2 Market size and forecast, by Product
8.4.6.4.3 Market size and forecast, by End User
8.4.6.4.4 Market size and forecast, by Distribution channel
8.4.6.5 South Korea
8.4.6.5.1 Market size and forecast, by Type
8.4.6.5.2 Market size and forecast, by Product
8.4.6.5.3 Market size and forecast, by End User
8.4.6.5.4 Market size and forecast, by Distribution channel
8.4.6.6 Asean
8.4.6.6.1 Market size and forecast, by Type
8.4.6.6.2 Market size and forecast, by Product
8.4.6.6.3 Market size and forecast, by End User
8.4.6.6.4 Market size and forecast, by Distribution channel
8.4.6.7 Rest of Asia-Pacific
8.4.6.7.1 Market size and forecast, by Type
8.4.6.7.2 Market size and forecast, by Product
8.4.6.7.3 Market size and forecast, by End User
8.4.6.7.4 Market size and forecast, by Distribution channel
8.5 LAMEA
8.5.1 Key trends and opportunities
8.5.2 LAMEA Market size and forecast, by Type
8.5.3 LAMEA Market size and forecast, by Product
8.5.4 LAMEA Market size and forecast, by End User
8.5.5 LAMEA Market size and forecast, by Distribution channel
8.5.6 LAMEA Market size and forecast, by country
8.5.6.1 Brazil
8.5.6.1.1 Market size and forecast, by Type
8.5.6.1.2 Market size and forecast, by Product
8.5.6.1.3 Market size and forecast, by End User
8.5.6.1.4 Market size and forecast, by Distribution channel
8.5.6.2 South Africa
8.5.6.2.1 Market size and forecast, by Type
8.5.6.2.2 Market size and forecast, by Product
8.5.6.2.3 Market size and forecast, by End User
8.5.6.2.4 Market size and forecast, by Distribution channel
8.5.6.3 Turkey
8.5.6.3.1 Market size and forecast, by Type
8.5.6.3.2 Market size and forecast, by Product
8.5.6.3.3 Market size and forecast, by End User
8.5.6.3.4 Market size and forecast, by Distribution channel
8.5.6.4 Saudi Arabia
8.5.6.4.1 Market size and forecast, by Type
8.5.6.4.2 Market size and forecast, by Product
8.5.6.4.3 Market size and forecast, by End User
8.5.6.4.4 Market size and forecast, by Distribution channel
8.5.6.5 Rest of LAMEA
8.5.6.5.1 Market size and forecast, by Type
8.5.6.5.2 Market size and forecast, by Product
8.5.6.5.3 Market size and forecast, by End User
8.5.6.5.4 Market size and forecast, by Distribution channel
CHAPTER 9: COMPANY LANDSCAPE
9.1. Introduction
9.2. Top winning strategies
9.3. Product Mapping of Top 10 Player
9.4. Competitive Dashboard
9.5. Competitive Heatmap
9.6. Key developments
CHAPTER 10: COMPANY PROFILES
10.1 RoboTouch
10.1.1 Company overview
10.1.2 Company snapshot
10.1.3 Operating business segments
10.1.4 Product portfolio
10.1.5 Business performance
10.1.6 Key strategic moves and developments
10.2 HoMedics
10.2.1 Company overview
10.2.2 Company snapshot
10.2.3 Operating business segments
10.2.4 Product portfolio
10.2.5 Business performance
10.2.6 Key strategic moves and developments
10.3 OSIM International Pte. Ltd.
10.3.1 Company overview
10.3.2 Company snapshot
10.3.3 Operating business segments
10.3.4 Product portfolio
10.3.5 Business performance
10.3.6 Key strategic moves and developments
10.4 Beurer
10.4.1 Company overview
10.4.2 Company snapshot
10.4.3 Operating business segments
10.4.4 Product portfolio
10.4.5 Business performance
10.4.6 Key strategic moves and developments
10.5 JSB WELLNESS
10.5.1 Company overview
10.5.2 Company snapshot
10.5.3 Operating business segments
10.5.4 Product portfolio
10.5.5 Business performance
10.5.6 Key strategic moves and developments
10.6 Dr. Physio
10.6.1 Company overview
10.6.2 Company snapshot
10.6.3 Operating business segments
10.6.4 Product portfolio
10.6.5 Business performance
10.6.6 Key strategic moves and developments
10.7 LG Electronics Inc.
10.7.1 Company overview
10.7.2 Company snapshot
10.7.3 Operating business segments
10.7.4 Product portfolio
10.7.5 Business performance
10.7.6 Key strategic moves and developments
10.8 LURACO Technologies Corporation
10.8.1 Company overview
10.8.2 Company snapshot
10.8.3 Operating business segments
10.8.4 Product portfolio
10.8.5 Business performance
10.8.6 Key strategic moves and developments
10.9 Medisana GmbH
10.9.1 Company overview
10.9.2 Company snapshot
10.9.3 Operating business segments
10.9.4 Product portfolio
10.9.5 Business performance
10.9.6 Key strategic moves and developments
10.10 MedMassager
10.10.1 Company overview
10.10.2 Company snapshot
10.10.3 Operating business segments
10.10.4 Product portfolio
10.10.5 Business performance
10.10.6 Key strategic moves and developments
10.11 Omron Corporation
10.11.1 Company overview
10.11.2 Company snapshot
10.11.3 Operating business segments
10.11.4 Product portfolio
10.11.5 Business performance
10.11.6 Key strategic moves and developments
10.12 Panasonic Corporation
10.12.1 Company overview
10.12.2 Company snapshot
10.12.3 Operating business segments
10.12.4 Product portfolio
10.12.5 Business performance
10.12.6 Key strategic moves and developments
10.13 Samsung Electronics Co., Ltd.
10.13.1 Company overview
10.13.2 Company snapshot
10.13.3 Operating business segments
10.13.4 Product portfolio
10.13.5 Business performance
10.13.6 Key strategic moves and developments
10.14 Shenzhen Relcare Electronics
10.14.1 Company overview
10.14.2 Company snapshot
10.14.3 Operating business segments
10.14.4 Product portfolio
10.14.5 Business performance
10.14.6 Key strategic moves and developments
10.15 Zyllion
10.15.1 Company overview
10.15.2 Company snapshot
10.15.3 Operating business segments
10.15.4 Product portfolio
10.15.5 Business performance
10.15.6 Key strategic moves and developments
List of Tables
Table 384. Rest of Asia-Pacific Power Component Hydraulic Power Market, by Type, 2021-2"
List of Figures
Figure 1. Massage Equipment Market Segmentation
Figure 2. Massage Equipment Market,2021-2031
Figure 3. Massage Equipment Market,2021-2031
Figure 4. Top Investment Pockets, by Region
Figure 5. Porter Five-1
Figure 6. Porter Five-2
Figure 7. Porter Five-3
Figure 8. Porter Five-4
Figure 9. Porter Five-5
Figure 10. Top Player Positioning
Figure 11. Massage Equipment Market:Drivers, Restraints and Opportunities
Figure 12. Massage Equipment Market,By Type,2021(%)
Figure 13. Comparative Share Analysis of Electric Massage Equipment Market,2021-2031(%)
Figure 14. Comparative Share Analysis of Non Electric Massage Equipment Market,2021-2031(%)
Figure 15. Massage Equipment Market,By Product,2021(%)
Figure 16. Comparative Share Analysis of Back and Body Massagers Massage Equipment Market,2021-2031(%)
Figure 17. Comparative Share Analysis of Leg and Foot Massagers Massage Equipment Market,2021-2031(%)
Figure 18. Comparative Share Analysis of Neck and Shoulder Massagers Massage Equipment Market,2021-2031(%)
Figure 19. Comparative Share Analysis of Head Massagers Massage Equipment Market,2021-2031(%)
Figure 20. Comparative Share Analysis of Others Massage Equipment Market,2021-2031(%)
Figure 21. Massage Equipment Market,By End-user,2021(%)
Figure 22. Comparative Share Analysis of Residential Massage Equipment Market,2021-2031(%)
Figure 23. Comparative Share Analysis of Commercial Massage Equipment Market,2021-2031(%)
Figure 24. Massage Equipment Market,By Distribution Channel,2021(%)
Figure 25. Comparative Share Analysis of Hypermarket and Supermarket Massage Equipment Market,2021-2031(%)
Figure 26. Comparative Share Analysis of Specialty Store Massage Equipment Market,2021-2031(%)
Figure 27. Comparative Share Analysis of Online Sales Channel Massage Equipment Market,2021-2031(%)
Figure 28. Comparative Share Analysis of Others Massage Equipment Market,2021-2031(%)
Figure 29. Massage Equipment Market by Region,2021
Figure 30. U.S. Massage Equipment Market,2021-2031($Million)
Figure 31. Canada Massage Equipment Market,2021-2031($Million)
Figure 32. Mexico Massage Equipment Market,2021-2031($Million)
Figure 33. U.K. Massage Equipment Market,2021-2031($Million)
Figure 34. Germany Massage Equipment Market,2021-2031($Million)
Figure 35. France Massage Equipment Market,2021-2031($Million)
Figure 36. Russia Massage Equipment Market,2021-2031($Million)
Figure 37. Italy Massage Equipment Market,2021-2031($Million)
Figure 38. Spain Massage Equipment Market,2021-2031($Million)
Figure 39. Rest of Europe Massage Equipment Market,2021-2031($Million)
Figure 40. China Massage Equipment Market,2021-2031($Million)
Figure 41. India Massage Equipment Market,2021-2031($Million)
Figure 42. Japan Massage Equipment Market,2021-2031($Million)
Figure 43. Australia and New Zealand Massage Equipment Market,2021-2031($Million)
Figure 44. South Korea Massage Equipment Market,2021-2031($Million)
Figure 45. Asean Massage Equipment Market,2021-2031($Million)
Figure 46. Rest of Asia-Pacific Massage Equipment Market,2021-2031($Million)
Figure 47. Brazil Massage Equipment Market,2021-2031($Million)
Figure 48. South Africa Massage Equipment Market,2021-2031($Million)
Figure 49. Turkey Massage Equipment Market,2021-2031($Million)
Figure 50. Saudi Arabia Massage Equipment Market,2021-2031($Million)
Figure 51. Rest of LAMEA Massage Equipment Market,2021-2031($Million)
Figure 52. Top Winning Strategies, by Year
Figure 53. Top Winning Strategies, by Development
Figure 54. Top Winning Strategies, by Company
Figure 55. Product Mapping of Top 10 Players
Figure 56. Competitive Dashboard
Figure 57. Competitive Heatmap of Top 10 Key Players
Figure 58. Robotouch.: Net Sales ,($Million)
Figure 59. Homedics.: Net Sales ,($Million)
Figure 60. Osim International Pte. Ltd..: Net Sales ,($Million)
Figure 61. Beurer.: Net Sales ,($Million)
Figure 62. Jsb Wellness.: Net Sales ,($Million)
Figure 63. Dr. Physio.: Net Sales ,($Million)
Figure 64. Lg Electronics Inc..: Net Sales ,($Million)
Figure 65. Luraco Technologies Corporation.: Net Sales ,($Million)
Figure 66. Medisana GmbH.: Net Sales ,($Million)
Figure 67. Medmassager.: Net Sales ,($Million)
Figure 68. Omron Corporation.: Net Sales ,($Million)
Figure 69. Panasonic Corporation.: Net Sales ,($Million)
Figure 70. Samsung Electronics Co. Ltd..: Net Sales ,($Million)
Figure 71. Shenzhen Relcare Electronics.: Net Sales ,($Million)
Figure 72. Zyllion.: Net Sales ,($Million)

Executive Summary

According to the report, titled, “Massage Equipment Market," the massage equipment market was valued at $6.54 billion in 2021, and is estimated to reach $15.08 billion by 2031, growing at a CAGR of 8.9% from 2022 to 2031.

Massage equipment are tools or machineries which can be electrical and non-electrical machines. For instance, electrical massagers produce strong vibrations on the surface of the skin and help to minimize aches and pain in the shoulder, neck, back, joints, and other parts of the body. Massage is a rejuvenating technique done by pressing the points on the body that can relax the tissues & muscles, stimulate blood circulation throughout, decrease stress, relieve anxiety, and release positive energy inside.

Going to a professional spa or masseuse is a pricey proposition, which everybody might not be able to afford on a recurring basis. Thus, cost effective non-electrical massagers are good options to buy, which are likely to contribute to the growth of the market through non-electric segment. Furthermore, one of the key factors that propel the expansion of the massager equipment market in the developed region is the accessibility of cutting-edge technology.

The massage equipment market has expanded in North America as a result of rise in awareness of the potential uses of massage in the treatment of activating mitochondria. Mitochondria are membrane-bound cell organelles that generate most of the chemical energy needed to power the cell's biochemical reactions. Furthermore, owing to the region's increased knowledge of the therapeutic uses of massage, the market for massage equipment has expanded.

High cost of the electrical massagers, lack of awareness regarding the benefits of the massages, and availability of the other therapeutic treatments to get relief & relaxations such as aromatherapy & its growing popularity are some of the factors that are likely to hinder the massage equipment market growth during the forecast period
The COVID-19 outbreak negatively impacted the overall growth of the massage equipment market in 2020. During pandemic, closures of the distribution channels such as hypermarket/supermarket, specialty stores & others, stagnation in the export & import activities adversely impacted the sales of the massage equipment. Furthermore, closures of the various commercial centers where massage equipment are precisely used, such as spa centers, salon, and massage centers, were some of the attributable factors for decreased growth of the massage equipment market in 2020.

According to the massage equipment market analysis, the massage equipment market is segmented into type, product, end user, distribution channel, and region. By type, it is segregated into electric and non-electric. On the basis of product, the market is categorized into back & body massagers, leg & foot massagers, neck & shoulder massagers, head massagers, and others. By end user, it is segregated into residential and commercial. On the basis of distribution channel, the market is categorized into hypermarket & supermarket, specialty stores, online sales channel, and others. On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Russia, Italy, Spain, and Rest of Europe), Asia-Pacific (China, India, Japan, Australia and New Zealand, South Korea, ASEAN, and Rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Turkey, Saudi Arabia, and Rest of LAMEA).

According to the massage equipment market trends, on the basis of type, the electric segment was the significant contributor to the market, and is estimated to reach $10,537.8 million by 2031, at a CAGR of 9.5% during the forecast period. Electrical segment has been gaining major traction among the people and is expected to sustain its traction throughout the forecast period owing to benefits offered by electrical massagers such as easy to use and can provide relaxation with minimal efforts. Electric massagers provide massage of professional quality while having the comfort of performing it at home. Furthermore, various strategies adopted by the massage equipment manufacturing companies and vendors such as promotional activities, advertisements digital platforms, product launch in electrical massage equipment category, merger and acquisitions are likely to support for the growth of the massage equipment market through electrical segment during the forecast period.

According to the massage equipment market analysis, on the basis of product, leg and foot massagers segment was the highest contributor to the market and is estimated to reach $3,795.8 million by 2031, at a CAGR of 10.7% during the forecast period. A foot massager is a device that is used to calm the feet and, in the process, calms the nerves in the feet, increases blood flow, reduces pain, releases toxins, replenishes energy, and lifts the mood. Numerous people are affected by chronic pain especially elderly people, and foot massagers are now the best drug-free treatment for it. The market for foot massage devices is expanding due to rising demand from the elderly population, a rise in disposable income, and product affordability.

According to end user, the commercial segment was the highest contributor to the market, with $4,577.2 million in 2021 and is expected grow at a CAGR of 8.7% during the forecast period. Spa, healthcare centers including hospitals and clinics, salon and other centers where people go for having massages are some of the end users are considered in this segment. Growth in urbanization, rise in disposable income, expenditure on massage therapies to get relief & relaxations, and surge in disorders such as insomnia, headache, stress, and depressions are likely to supplement the massage equipment market demand during the forecast period.

On the basis of distribution channel, the specialty store segment was the significant contributor to the market in 2021 and is estimated to reach $3,786.9 million by 2031, at a CAGR of 9.8% during the forecast period. Specialty stores for massage equipment has gained significant share in the global massage equipment market and is expected to sustain its market share during the forecast period. This is majorly attributed to benefits associated with the specialty stores, such as consumers can get more brand option for a particular product segment and can get guidance from experts and knowledgeable staff. Furthermore, people usually prefer to buy high quality massagers from specialty stores and from outlets operated & owned by manufacturing companies to avoid fake products.

According to the massage equipment market opportunities, region wise, Asia-Pacific garnered the second highest massage equipment market share in 2021, and is expected to maintain its share throughout massage equipment market forecast period. The growth of the Asia-Pacific market is driven by increased awareness of massage equipment and its benefits among the youth & elderly population. Furthermore, rapid urbanization in developing economies, increase in youth population, and rise in per capita disposable income are expected to motivate people to buy massagers in the region. Growth in expansion of the hospitals and increase in facilitation of high-class in-house facilities to patients related to their physical health including physical therapy training centers are further likely to favor the growth of the massage equipment market.

The players operating in the global massage equipment industry have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report RoboTouch, HoMedics, OSIM International Pte. Ltd., JSB Wellness, Beurer, Dr. Physio, LG Electronics Inc., Luraco Technologies Corporation, Medisana gmbh, Medmassager, Omron Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd., Shenzhen Relcare Electronics, and Zyllion.

Key Findings of the Study

The massage equipment market size was valued at $6,535.4 million in 2021, and is estimated to reach $15,083.6 million by 2031, registering a CAGR of 8.9% from 2022 to 2031.

In 2021, on the basis of type, the non-electric segment acquired $2,182.4 million, exhibiting 33.4% of the global market share.

In 2021, by product, the head massagers segment was valued at $978.1 million, accounting for 15.0% of the market share.

In 2021, on the basis of end user, the commercial segment acquired $4,577.2 million, exhibiting 70.0% of the global market share.

In 2021, on the basis of distribution channel, the hypermarket and supermarket segment acquired $2,287.7 million, exhibiting 35.0% of the global market share.

U.S. was the most prominent market in North America in 2021, and is projected to reach $3,628.3 million by 2031, growing at a CAGR of 6.3% during the forecast period.

Companies Mentioned

  • Robotouch
  • Homedics
  • Osim International Pte. Ltd.
  • Beurer
  • Jsb Wellness
  • Dr. Physio
  • Lg Electronics Inc.
  • Luraco Technologies Corporation
  • Medisana GmbH
  • Medmassager
  • Omron Corporation
  • Panasonic Corporation
  • Samsung Electronics Co. Ltd.
  • Shenzhen Relcare Electronics
  • Zyllion

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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