The global sports training market was valued at $27.8 billion in 2023, and is projected to reach $50.7 billion by 2035, growing at a CAGR of 5.2% from 2024 to 2035.
Sports training involves systematic practice and exercise designed to improve athletic performance. It includes physical conditioning, skill development, strategy, and mental preparation tailored to the specific demands of a sport. Training regimens often integrate strength, endurance, flexibility, and agility workouts, alongside sport-specific drills, under the guidance of coaches and trainers to optimize performance and prevent injuries.
Technological advancements in training equipment have significantly boosted market demand within the sports training industry. Innovations such as smart wearables, biometric sensors, and advanced analytics software have transformed training regimens by providing real-time performance metrics and personalized insights. Brands such as Garmin and Polar have introduced GPS-enabled watches and heart rate monitors that track athletes' movements and physiological responses, which enhances training precision and efficiency. These tools monitor performance and also facilitate data-driven adjustments to optimize training programs, thereby increasing the likeliness of sports training programs among individuals.
Moreover, virtual reality (VR) and augmented reality (AR) technologies, initiated by companies such as Oculus and HTC Vive, have helped transform training environments, thus driving the sports training market demand. Athletes can simulate game scenarios and receive immediate feedback, improving decision-making and situational awareness. In addition, companies such as Technogym and Matrix Fitness are integrating AI-powered coaching platforms into their equipment, offering personalized training recommendations based on individual performance data. Such advancements attract professional athletes seeking competitive edges and appeal to recreational enthusiasts seeking to improve their fitness levels through innovative and engaging training experiences. As these technologies continue to evolve, such developments are expected to drive further growth and diversification in the sports training market.
Furthermore, collaboration between professional sports teams and sports training companies has created significant opportunities in the market, which has led to innovation and expansion of access to high-quality training methods. These partnerships allow training companies to leverage the expertise, brand recognition, and resources of professional teams, while teams benefit from cutting-edge training technologies and methodologies. The collaboration has boosted the development of advanced training programs, performance analytics tools, and specialized equipment that cater to both elite athletes and amateur enthusiasts. As a result, the sports training market has seen substantial growth, with an increase in the number of consumers seeking professional-grade training experiences.
For instance, the NFL's partnership with WHOOP, a wearable technology company, has enhanced player performance monitoring and also made advanced biometric tracking accessible to a broader audience. Similarly, the NBA's collaboration with Blast Motion, a motion capture technology firm, has transformed basketball training by providing detailed analytics on shooting form and ball handling. In soccer, Manchester City's partnership with Rezzil, a virtual reality training platform, has opened up new possibilities for immersive training experiences. These collaborations demonstrate how professional sports teams are helping to drive innovation in the sports training market, thus creating opportunities for companies to develop and market sophisticated training solutions to a growing consumer base.
The sports training market is segmented into sports type, form, application, age group, medium, component, and region. By sports type, the market is categorized into soccer, cricket, baseball, volleyball, basketball, hockey, tennis, golf, table tennis, rugby, badminton, boxing, handball, ice hockey, lacrosse, pickleball, spikeball, softball, and others. By form, it is divided into academy and coaching, therapy, and sports analytics. By application, it is classified into men, women, and kid. By age group, the market is divided into below 20, 21-35, and 35 and above. By medium, the market is bifurcated into online, and offline. By component the market is grouped into accessories and devices, and software. By region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (France, Germany, Italy, Spain, the UK, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, New Zealand, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and rest of LAMEA).
The key players operating in the sports training industry include Edge10 Group, Coach Logic, Firstbeat Technologies Oy, Kitman Labs, P3, LLC, Playermaker, Sparta Science, Blast motion, inc., CoachMePlus, and Shottracker inc.
Sports training involves systematic practice and exercise designed to improve athletic performance. It includes physical conditioning, skill development, strategy, and mental preparation tailored to the specific demands of a sport. Training regimens often integrate strength, endurance, flexibility, and agility workouts, alongside sport-specific drills, under the guidance of coaches and trainers to optimize performance and prevent injuries.
Technological advancements in training equipment have significantly boosted market demand within the sports training industry. Innovations such as smart wearables, biometric sensors, and advanced analytics software have transformed training regimens by providing real-time performance metrics and personalized insights. Brands such as Garmin and Polar have introduced GPS-enabled watches and heart rate monitors that track athletes' movements and physiological responses, which enhances training precision and efficiency. These tools monitor performance and also facilitate data-driven adjustments to optimize training programs, thereby increasing the likeliness of sports training programs among individuals.
Moreover, virtual reality (VR) and augmented reality (AR) technologies, initiated by companies such as Oculus and HTC Vive, have helped transform training environments, thus driving the sports training market demand. Athletes can simulate game scenarios and receive immediate feedback, improving decision-making and situational awareness. In addition, companies such as Technogym and Matrix Fitness are integrating AI-powered coaching platforms into their equipment, offering personalized training recommendations based on individual performance data. Such advancements attract professional athletes seeking competitive edges and appeal to recreational enthusiasts seeking to improve their fitness levels through innovative and engaging training experiences. As these technologies continue to evolve, such developments are expected to drive further growth and diversification in the sports training market.
Furthermore, collaboration between professional sports teams and sports training companies has created significant opportunities in the market, which has led to innovation and expansion of access to high-quality training methods. These partnerships allow training companies to leverage the expertise, brand recognition, and resources of professional teams, while teams benefit from cutting-edge training technologies and methodologies. The collaboration has boosted the development of advanced training programs, performance analytics tools, and specialized equipment that cater to both elite athletes and amateur enthusiasts. As a result, the sports training market has seen substantial growth, with an increase in the number of consumers seeking professional-grade training experiences.
For instance, the NFL's partnership with WHOOP, a wearable technology company, has enhanced player performance monitoring and also made advanced biometric tracking accessible to a broader audience. Similarly, the NBA's collaboration with Blast Motion, a motion capture technology firm, has transformed basketball training by providing detailed analytics on shooting form and ball handling. In soccer, Manchester City's partnership with Rezzil, a virtual reality training platform, has opened up new possibilities for immersive training experiences. These collaborations demonstrate how professional sports teams are helping to drive innovation in the sports training market, thus creating opportunities for companies to develop and market sophisticated training solutions to a growing consumer base.
The sports training market is segmented into sports type, form, application, age group, medium, component, and region. By sports type, the market is categorized into soccer, cricket, baseball, volleyball, basketball, hockey, tennis, golf, table tennis, rugby, badminton, boxing, handball, ice hockey, lacrosse, pickleball, spikeball, softball, and others. By form, it is divided into academy and coaching, therapy, and sports analytics. By application, it is classified into men, women, and kid. By age group, the market is divided into below 20, 21-35, and 35 and above. By medium, the market is bifurcated into online, and offline. By component the market is grouped into accessories and devices, and software. By region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (France, Germany, Italy, Spain, the UK, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, New Zealand, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and rest of LAMEA).
The key players operating in the sports training industry include Edge10 Group, Coach Logic, Firstbeat Technologies Oy, Kitman Labs, P3, LLC, Playermaker, Sparta Science, Blast motion, inc., CoachMePlus, and Shottracker inc.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the sports training market analysis from 2023 to 2035 to identify the prevailing sports training market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the sports training market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global sports training market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By Application
- Men
- Women
- Kids
By Age Group
- Below 20
- 21-35
- 35 and above
By Medium
- Online
- Offline
By Component
- Accessories and Devices
- Software
By Sports Type
- Soccer
- Cricket
- Baseball
- Volleyball
- Basketball
- Hockey
- Tennis
- Golf
- Table Tennis
- Rugby
- Badminton
- Boxing
- Handball
- Ice Hockey
- Lacrosse
- Pickleball
- Spikeball
- Softball
- Others
By Form
- Academy and Coaching
- Therapy
- Sports Analytics
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- Italy
- Spain
- UK
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- New Zealand
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa,
- Saudi Arabia
- UAE
- Argentina
- Rest of LAMEA
Key Market Players
- Blast Motion, Inc.
- Coach Logic Ltd.
- CoachMePlus
- EDGE10 Group
- Firstbeat Technologies Oy
- Kitman Labs
- P3, LLC
- Playermaker Ltd.
- ShotTracker Inc.
- Sparta Science
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: SPORTS TRAINING MARKET, BY SPORTS TYPE
CHAPTER 5: SPORTS TRAINING MARKET, BY FORM
CHAPTER 6: SPORTS TRAINING MARKET, BY APPLICATION
CHAPTER 7: SPORTS TRAINING MARKET, BY AGE GROUP
CHAPTER 8: SPORTS TRAINING MARKET, BY MEDIUM
CHAPTER 9: SPORTS TRAINING MARKET, BY COMPONENT
CHAPTER 10: SPORTS TRAINING MARKET, BY REGION
CHAPTER 11: COMPETITIVE LANDSCAPE
CHAPTER 12: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Executive Summary
According to the report, titled, “Sports Training Market," the Sports Training Market Size was valued at $11.00 billion in 2021, and is estimated to reach $18.85 billion by 2031, growing at a CAGR of 5.7% from 2022 to 2031. North America was the highest revenue contributor and is estimated to reach $5,672.5 million by 2031, with a CAGR of 4.2%. Sports training is the process of getting the sports person ready for a task, an activity, or an event. The word "sports training" is used in the sporting context to refer to the process of getting athletes ready for their best possible performance. Sports education is the physical, technical, intellectual, psychological, moral, and ethical preparation of an athlete or player. Sports training is a comprehensive, scientific, and organised method of preparing athletes for elite levels of athletic performance.Sports trainers can assess and monitor performance in real time using sensors that are attached to the body or woven into "smart clothing," which is active wear with sensing fibres. Nearly every aspect of the athlete can be measured, including temperature, hydration, and even respiration and heart rate. In addition, the trainer can use these real-time metrics to assess which areas each athlete needs to pay closer attention to. Real-time individual performance measures help establish a more exact and accurate baseline because every athlete is different. Trainers can use live metrics during practise to determine whether it's appropriate to rest, stretch, or train harder.
In addition, numerous facets of the field of sports training now use lasers and GPS. Trainers may evaluate the precise location, distance, velocity, and acceleration of athletes to better understand where they can improve rather than relying solely on times and splits. Finding more complex facts results in better performance with less stress and risk of damage. Thus, fosters the Sports Training Market Demand.
Rise in penetration of internet, smartphones, computers, and other electronic media & entertainment devices has significantly increased involvement of children and youth towards indoor activities. This has resulted in diminished health and deterioration of skills & abilities of this population, which in turn has declined the interest and rate of participation in sports and sports activities. Thus, decline in Sports Training Market Trends among children and young population in sports, owing to mounting interest in media & entertainment devices restrains the SSports Training Industry growth.
The per capita income in emerging economies has increased considerably over the past few years. Emerging nations such as China’s per capita income increased by 6% in 2019 as compared to 2017. India’s disposable personal income increased approximately by 8.5% in 2018 as compared to 2017. This rise in disposable incomes and rise in awareness for fitness significantly fuel the adoption of sports and related training. This also promotes increased expenditure on sports activities and training as many consumers are adopting sports as a means of fitness and leisure. This increasing income coupled with greater participation of such consumers in sports training will help the market grow in the future.
The sports training market is segmented into form, sports type, application, medium, age group, and region. On the basis of form, the market is categorized into Academy/Coaching, therapy, Sports Analytics, and others. On the basis of sports type, it is divided into soccer, cricket, basketball and volleyball. By application, the market is segmented into women, men, and kids. On the basis of medium, the Sports Training Industry is divided into online and offline. By age group, the market is divided into below 20, 21-35, 35 & above, and others. On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, Australia & New Zealand, South Korea, India and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa, and rest of LAMEA).
Key Findings of the Study
- By sports type, soccer segment has the highest Sports Training Market Share in 2021, and is estimated to grow at a CAGR of 5.3% during the forecast period. However, the volleyball segment is expected to witness higher Sports Training Market Growth rate during the forecast.
- Depending on sports training market forecast by form, the academy/ coaching segment led the market in 2021, and is estimated to grow at a CAGR of 5.3% during the forecast period. However, the sports analytics segment dominated the global market.
- On the basis of sports training market analysis by application, the men segment exhibited the highest growth in 2021, and is estimated to register a CAGR of 5.3% during the forecast period. However, the kids segment is expected to witness a high growth rate of 6.2% during the forecast period.
- On the basis of sports training market analysis by age group, the 21-35 age segment exhibited the highest growth in 2021, and is estimated to register a CAGR of 5.3% during the forecast period. However, the 35 and above segment is expected to witness a high growth rate of 6.1% during the forecast period.
- On the basis of sports training market analysis by medium, the offline segment exhibited the highest growth in 2021, and is estimated to register a CAGR of 5.4% during the forecast period. However, the online segment is expected to witness a high growth rate of 6.1% during the forecast period.
- Region wise, North America was the highest contributor to the market in 2021, and is estimated to grow at a CAGR of 4.2% during the forecast period. Asia-Pacific region is expected to witness high growth rate during the forecast period.
- They key players included in the racket sports equipment market analysis are - AMP Sports, AtheleticLogic, Firstbeat Sports Global, EDGE10 Group, CMT Learning, Coach Logic, Coach Me Plus, Fusion Sport, iGamePlanner, Siliconcoach, SoccerLAB, Kitman Labs, P3, LLC, Sparta Science, The Coach Crew, TeamSnap, Inc., and Sportlyzer LLC.
Companies Mentioned
- Blast Motion, Inc.
- Coach Logic Ltd.
- CoachMePlus
- EDGE10 Group
- Firstbeat Technologies Oy
- Kitman Labs
- P3, LLC
- Playermaker Ltd.
- ShotTracker Inc.
- Sparta Science
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 469 |
| Published | July 2024 |
| Forecast Period | 2023 - 2035 |
| Estimated Market Value ( USD | $ 27.8 billion |
| Forecasted Market Value ( USD | $ 50.7 billion |
| Compound Annual Growth Rate | 5.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
