North America holds the largest share in the market followed by Europe, Asia-Pacific and LAMEA region. Recent development of numerous customable baby safety gadgets and manufacturing technology is expected to further boost the market growth in American region. Also, increase in popularity of multi-functional baby safety gadgets with additional features is projected to boost the demand for such gadget in numerous households.
Europe holds second largest share in the baby safety gadgets market due to rise in disposable income and growing popularity of various baby safety gadgets has led to increase in demand for baby safety gadgets is expected to drive the European baby safety gadgets market. Furthermore, Asia-Pacific region is a fastest growing region attributed to increase in disposable income and high demand for comfortable and feasible baby safety gadgets are expected to increase the demand for baby safety gadgets over the forecast period. Furthermore, LAMEA region nascent/developing stage and is expected to have a decent growth accounting to rapid rise in middle class population.
There are factors that are driving the market such as safety concern of babies among parents. Several incidents have been reported that babies or toddlers are died due to negligence of parents. Hence, concern towards their infant is likely to create huge demand in forecast year. Another factor that is driving the market are presence of various varieties of devices in lucrative style.
Impact of Covid-19 in baby safety gadgets market
The outbreak of COVID-19 pandemic had led to partial or complete shutdown of production facilities, which do not come under essential goods, owing to prolonged lockdown in major countries such as the U.S., China, Japan, India, and Germany. It has led to either closure or suspension of their production activities in most of the industrial units across the world.The increase in reported cases has caused a global lockdown and restricted supply chains. Consumer discretionary spending has decreased, and businesses have noticed a behavioural shift toward safer and more durable products. Furthermore, through engagement campaigns, manufacturers are strengthening their e-commerce channel and increasing consumer engagement on their websites.
The outbreak of the COVID-19 disease had adversely negatively affected the global baby safety gadgets industry, and subsequently the baby safety products. Only essential items such as medicines, food, and hospitalization, and all other essential products and services were allowed to operate during the lockdown period. Therefore, the closure of all the major baby safety gadgets industry resulted in the decline of sales of all types of gadgets. However, the increased pace of vaccination drive in majority of the developed countries, revenge tourism, revenge shopping, and government initiatives to boost up the economy again are the major factors that are expected to boost the global baby safety gadgets industry again.
The baby safety gadgets market is segmented on the basis of product type, price range, distribution channel and region. On the basis of product type, the market is categorized into baby monitor, smart baby stroller, smart baby car seat, smoke and carbon monoxide detector, pool alarm and others. Based on price range it divided into economical and premium. According to distribution channel, the baby safety gadgets market is fragmented into online sales channel, hypermarket/supermarket, specialty stores and others
Region-wise, the market is analysed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Sweden, Netherlands, and the rest of Europe), Asia-Pacific (Japan, China, Australia, India, South Korea, Indonesia and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, UAE, Saudi Arabia, Turkey and the rest of LAMEA).
The major players operating in the global baby safety gadgets market Babymoov, Baby sense, BT, Munchkin, Inc, Nanit, Owlet Care, Phillips, Safe-o-Kia (Baby Safety Inc.), Summer Infant Inc and Sunza. The market players have implemented strategies such as business expansion, partnership and product launch to increase the demand and sale of the baby safety gadgets in the market.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the baby safety gadgets market analysis from 2021 to 2031 to identify the prevailing baby safety gadgets market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the baby safety gadgets market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global baby safety gadgets market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Product type
- Baby Monitor
- Smart Baby Stroller
- Smart Baby Car Seat
- Smoke and Carbon Detector
- Pool Alarm
- Others
By Price Range
- Economical
- Premium
By Distribution Channel
- Online Sales Channel
- Hypermarket/Supermarket
- Specialty Stores
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- United Kingdom
- Germany
- France
- Italy
- Spain
- Netherlands
- Sweden
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Indonesia
- Australia
- Rest of Asia-Pacific
- LAMEA
- South Africa
- Brazil
- Saudi Arabia
- UAE
- Turkey
- Rest of LAMEA
Key Market Players
- babymoov group
- Baby sense
- BT
- Munchkin, Inc
- Nanit
- Owlet Care
- Phillips
- Safe-o-Kia (Baby Safety Inc.)
- Summer Infant Inc
- Sunza
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Table of Contents
Executive Summary
According to the report, titled, “Baby Safety Gadgets Market," the baby safety gadgets market size was estimated $3.11 billion in 2021, and is estimated to reach $6.21 billion by 2031, growing at a CAGR of 7.2% from 2022 to 2031.A baby safety gadget generally used to prevent from drowning, death, injuries. In addition, it is widely used in Europe and North America region followed by Asia-Pacific region. Some of the examples of baby safety gadgets are Hello baby video monitor, SimCam smart AI baby monitor & toddler cam as well as smart car seat R542. The growing disposable income also encourages the use of baby safety gadgets and this factor contribute as baby safety gadgets market trends across the globe. This, in turn, is expected to have a significant impact on the baby safety gadgets market growth during the forecast period. Several manufacturers are entering to offer numerous products considering consumers preference to meet the baby safety gadgets market opportunity. In addition, innovative safety gadgets as well as customized baby safety gadgets are some of the opportunities in this market which likely to boost the baby safety gadgets market demand.
The baby safety gadgets market is segmented on the basis of product type, price range, distribution channel and region. On the basis of product type, the market is categorized into baby monitor, smart baby stroller, smart baby car seat, smoke and carbon monoxide detector, pool alarm and others. Based on price range it divided into economical and premium. According to distribution channel, the baby safety gadgets market is fragmented into online sales channel, hypermarket/supermarket, specialty stores and others
Region-wise, the baby safety gadgets market analysis has done across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Sweden, Netherlands, and the rest of Europe), Asia-Pacific (Japan, China, Australia, India, South Korea, Indonesia and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, UAE, Saudi Arabia, Turkey and the rest of LAMEA).
By product type, the baby monitor segment was highest revenue contributor in 2021 and has CAGR of 7.0%. Due to its multi-purpose use of baby monitor such as sleep time observation, to watch infant when guardians are away as well as alerting parents about baby movement through detection is likely to boost the demand of baby safety market.
By price range, the economical has largest share in the market. Affordability is one of the key reasons for growth in this market which ultimately create demand to protect babies and toddlers from injuries.
By distribution channel, the hypermarket/supermarket holds the largest baby safety gadgets market size i.e., $1,105.6 million in 2021 and is expected to reach $ 2,204.8 million by 2031 at a CAGR of 7.2% as consumers can access niche products available in the market in these types of market. Hence, establishment of hypermarkets/supermarkets in widespread location makes way for lucrative opportunities for the growth of the baby safety gadgets market
North America holds largest baby safety gadgets market share due to safety concern among parents and increase in adoption of online distribution channels are driving the growth of the baby safety gadget market in North America. Also, increase in popularity of multi-functional baby safety gadgets with additional features is projected to boost the demand for such gadget in numerous households.
During the COVID-19 pandemic, supply chain disruption was a major issue for manufacturers, as countries closed their borders or raised trade barriers. As a result, manufacturers and exporters faced fierce competition to sell their products abroad. Moreover, as a result of subsequent lockdowns and retail store closures, on-premise sales at supermarkets and convenience stores have decreased, as people have practiced social distancing and avoided gatherings and outings. Sales via online retail channels, on the other hand, significantly aided market penetration. All these factors had negative impact on baby safety gadgets industry.
Key market strategies implemented by market players include product launches and geographic expansion. Product innovation is being prioritized by prominent market players in order to provide consumers with more innovative products. The major players operating in the global baby safety gadgets market are Babymoov, Baby sense, BT, Munchkin, Inc, Nanit, Owlet Care, Phillips, Safe-o-Kia (Baby Safety Inc.), Summer Infant Inc and Sunza.
Key Findings of the Study
- The global baby safety gadgets market was valued at $3113.7 million in 2021, and is projected to reach $ 6205.8 million by 2031, registering a CAGR of 7.2% from 2021 to 2031.
- By product type, the baby monitor segment was the highest contributor to the market, with $1267.9 million in 2021, and is estimated to reach $2483.7 million by 2031, at a CAGR of 7.0% during the baby safety gadgets market forecast period.
- By price range, the economical segment was the highest contributor to the market, with $ 2377.2 million in 2021, and is estimated to reach $ 4706.3 million by 2031, at a CAGR of 7.1% during the forecast period.
- By distribution channel, the hypermarket/supermarket segment was the highest contributor to the market, with $ 1105.6 million in 2021, and is estimated to reach $ 2204.8 million by 2031, at a CAGR of 7.2 % during the forecast period.
- By region, North America was the highest revenue contributor, accounting for $ 983.9 million in 2021, and is estimated to reach $ 1936.2 million by 2031, with a CAGR of 7.0%.
Companies Mentioned
- Babymoov Group
- Baby Sense
- Bt
- Munchkin, Inc
- Nanit
- Owlet Care
- Phillips
- Safe-O-Kia (Baby Safety Inc.)
- Summer Infant Inc
- Sunza
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 335 |
Published | July 2022 |
Forecast Period | 2021 - 2031 |
Estimated Market Value ( USD | $ 3.11 billion |
Forecasted Market Value ( USD | $ 6.21 billion |
Compound Annual Growth Rate | 7.2% |
Regions Covered | Global |
No. of Companies Mentioned | 10 |