United States (US) Halal Food & Beverage Market Overview, 2027

Halal food refers to food items and beverages that are strictly prepared according to the rules underlined by the Islamic dietary law. According to this law, alcohol, blood, pork, by-products of pork and blood, animals that are dead before slaughtering, and those not killed in the name of Allah are considered ‘haram’ or impermissible for consumption. Moreover, halal food products are packaged and stored in utensils, which have been cleaned as per the prescribed guidelines. The growth in this market can be attributed to the rising population, increasing disposable income, and changing dietary patterns across different regions for both Muslims as well as non-Muslims. The rising Muslim population across the world is significantly contributing to the growth of the halal food market. The Muslim population is a community of Islamic people who practice Islam. The increasing demand for halal-certified food among Muslims is due to the assurance of food safety and hygiene.

According to the report, “United States (US) Halal Food & Beverages Market Overview, 2027” the overall market is anticipated to grow with prominent market growth during the forecast period. Governments of the Islamic, as well as the non-Islamic nations and the manufacturers of halal-certified food products, have been taking various initiatives in terms of marketing & educating consumers about these products. The confidence of consumers in halal brands has been the most influential factor in the actual purchase of these products across the country. Many companies certified in complying with Islamic rules and regulations are coming up which have increased the competitiveness in the market. Country specific laws and certifying methods act as a restraint for various multinational companies for expanding the production to various countries. This hinders the growth of the market.

Technological advancements in halal food items are key trends gaining popularity in the Halal market. With the increasing demand for halal foods, halal laboratories are actively engaged in the food safety, analysis of food products for maintaining quality standards to detect the presence of porcine material or alcohol, blockchain, and the Internet of things (IoT) are the technological advancements that strengthen the market. Blockchain platform offers transparency in the halal economy and allows tracing the origin of halal food products. Further, the expenditure on food products from Muslim countries across the country has registered substantial growth in the past couple of years, strongly accelerating the halal food and beverage products market.

The value for meat, poultry, and seafood products is the largest in the market due to its worldwide reach and popularity. Emerging economies are expected to contribute profoundly to the growth of the halal meat and poultry industry due to rising incomes and healthy eating trends among consumers. The growing demand for packaged processed meat products as they are considered hygienic and high-quality products is expected to fuel the segmental growth in the foreseeable years. The key manufacturers are investing in better technologies of meat preservation to fulfill the growing consumer demand for more fresh and healthy processed meat products.

Further, traditional retailers hold the major market share as butcher shops chiefly sell halal meat, poultry, and seafood products in most Islamic countries and non-Islamic countries. However, the rapid expansion of distribution channels has significantly fuelled the segmental growth over the past few years. The supermarket channels are evolving rapidly to invest in newer technologies and offer consumers a wide variety of products. These retail channels are investing in complying with all regulatory requirements to improve the safety and quality of products they offer. The increasing digitalization across the world would also support the evolution of online retail channels.

Covid-19 Impacts:

The rapid spread and disruption of COVID-19 in the food and drink industry, including the Halal food industry, caused disruptions to the food supply chain. Leading global manufacturers saw a reduction in labor and disruption in the import and export of Halal Food. This significantly affected their sales and consumption. In addition, the pandemic caused a slowdown in the demand for meat products. However, the market will be boosted by the growing demand for healthy and safe foods over the forecast period.

Considered In the Report

• Geography: United States (US)
• Historical year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027

Aspects Covered In the Report

• Market Size By Value for the historic time period (2016-2021)
• Market Size By Value for the forecast time period (2022-2027)
• Market Share by Product (Halal Meat, Poultry & Seafood, Halal Milk & Milk Products, Halal Fruits & Vegetables, Halal Grain Products, Beverage Products, Others)
• Market Share by Sales Channel (Hyper Market/ Supermarket, Traditional Retail, Online, Others)
• Market Share by Country (2016, 2021 & 2027F)

Intended Audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the halal food & beverage industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.