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Smartwatch Market Size, Share & Trends Analysis Report by Price Band, by Display Technology (LCD, OLED), by Region, and Segment Forecasts, 2022-2030

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    Report

  • 110 Pages
  • September 2022
  • Region: Global
  • Grand View Research
  • ID: 5673421
Description Jump to:

The global smartwatch market size is expected to reach USD 71,565.3 million by 2030, registering a CAGR of 8.2% during the forecast period. The growing awareness about health and fitness coupled with the rising demand for the connected ecosystem are some of the primary factors, driving the market growth. Additionally, the presence of multiple features similar to smartphones with a high demand for aesthetically appealing smart devices acts as a vital purchase motivator for the consumer.

COVID-19 created work-from-home during the pandemic, increasing demand for various IT accessories, including smartwatches. These devices can easily be used to manage work schedules, read notifications and messages, and attend calls via Bluetooth. For instance, in April 2022, Garmin Ltd launched quatix 7 smart watches that have marine GPS features with Garmin marine’s long-lasting battery.

It also has boating features with an AMOLED display for better clarity. Smartwatches enable multiple devices' connectivity, such as smartphones and wireless earphones, which helps in attending the calls, listening to and controlling music, plus other tasks while performing daily chores at home.

The growing demand for new and improved features catalyzes advancements in the market. Smartwatch vendors focus on launching products with differentiated features under various price bands. Companies such as realme, Noise, Huami, Boltt, and others have introduced entry-level devices in the Asia Pacific market, offering multiple innovative features at affordable prices.

These smartwatches come packed with fitness tracking, voice assistants, health monitoring, and Bluetooth calling, similar to premium smartwatch brands. Such factors add to the multifunctionality of smartwatches catering to various applications, which is expected to contribute to market growth.

Smartwatch Market Report Highlights

  • The USD 200-299 price band segment is expected to exhibit high growth of 10.4% throughout the forecast period. The launch of several smartwatches by premium brands in this price range and the popularity of the Apple watch are the primary factors contributing to the market growth
  • The OLED segment held a significant revenue share of more than 91.5% in 2021, and it's expected to retain its dominance during the forecast period. OLED displays enable manufacturers to produce flexible displays in different screen sizes without compromising picture quality, which has been the driving factor of this segment in the smartwatch market
  • North America led the largest revenue share of more than 44.0% in 2021 due to the increased focus on health and fitness amid the pandemic and the early availability as well as the adoption of technology across the region
  • Several companies are focused on enhancing their smartwatches by integrating various technological advancements. Furthermore, they are engaged in partnerships, mergers & acquisitions to improve their products

Table of Contents

Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope and Assumptions
1.3. List of Data Sources

Chapter 2. Executive Summary
2.1. Smartwatch - Industry Snapshot & Key Buying Criteria, 2018 - 2030

Chapter 3. Smartwatch Industry Outlook
3.1. Market Segmentation
3.2. Market Size and Growth Prospects, 2018 - 2030
3.3. Value Chain Analysis
3.4. Market Dynamics
3.4.1. Market driver analysis
3.4.2. Market restraint/challenge analysis
3.4.3. Market opportunity analysis
3.5. Key Opportunities Prioritized
3.6. Industry Analysis - Porter's
3.6.1. Supplier Power
3.6.2. Buyer Power
3.6.3. Threat of Substitutes
3.6.4. Threat of New Entrants
3.6.5. Competitive Rivalry
3.7. PEST Analysis
3.7.1. Political Landscape
3.7.2. Environmental Landscape
3.7.3. Social Landscape
3.7.4. Technology Landscape
3.8. Smartwatch Market - COVID-19 Impact

Chapter 4. Smartwatch Market: Price Band Outlook
4.1. Smartwatch Market Share by Price Band, 2021 & 2030 (USD Million & Million Units)
4.2. USD 0-99
4.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.2.2. Market estimates and forecast, 2018 - 2030 (Million Units)
4.2.3. Market estimates and forecast by region, 2018 - 2030 (USD Million)
4.2.4. Market estimates and forecast by region, 2018 - 2030 (Million Units)
4.3. USD 100-199
4.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.3.2. Market estimates and forecast, 2018 - 2030 (Million Units)
4.3.3. Market estimates and forecast by region, 2018 - 2030 (USD Million)
4.3.4. Market estimates and forecast by region, 2018 - 2030 (Million Units)
4.4. USD 200-299
4.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.4.2. Market estimates and forecast, 2018 - 2030 (Million Units)
4.4.3. Market estimates and forecast by region, 2018 - 2030 (USD Million)
4.4.4. Market estimates and forecast by region, 2018 - 2030 (Million Units)
4.5. USD 300-399
4.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.5.2. Market estimates and forecast, 2018 - 2030 (Million Units)
4.5.3. Market estimates and forecast by region, 2018 - 2030 (USD Million)
4.5.4. Market estimates and forecast by region, 2018 - 2030 (Million Units)
4.6. USD 400-699
4.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.6.2. Market estimates and forecast, 2018 - 2030 (Million Units)
4.6.3. Market estimates and forecast by region, 2018 - 2030 (USD Million)
4.6.4. Market estimates and forecast by region, 2018 - 2030 (Million Units)
4.7. USD 700-999
4.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.7.2. Market estimates and forecast, 2018 - 2030 (Million Units)
4.7.3. Market estimates and forecast by region, 2018 - 2030 (USD Million)
4.7.4. Market estimates and forecast by region, 2018 - 2030 (Million Units)
4.8. Over USD 1000
4.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)
4.8.2. Market estimates and forecast, 2018 - 2030 (Million Units)
4.8.3. Market estimates and forecast by region, 2018 - 2030 (USD Million)
4.8.4. Market estimates and forecast by region, 2018 - 2030 (Million Units)

Chapter 5. Smartwatch Market: Display Technology Outlook
5.1. Smartwatch Market Share by Display Technology, 2021 & 2030 (USD Million & Million Units)
5.2. LCD
5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.2.2. Market estimates and forecast, 2018 - 2030 (Million Units)
5.2.3. Market estimates and forecast by region, 2018 - 2030 (USD Million)
5.2.4. Market estimates and forecast by region, 2018 - 2030 (Million Units)
5.3. OLED
5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Market estimates and forecast, 2018 - 2030 (Million Units)
5.3.3. Market estimates and forecast by region, 2018 - 2030 (USD Million)
5.3.4. Market estimates and forecast by region, 2018 - 2030 (Million Units)

Chapter 6. Smartwatch Market: Regional Outlook
6.1. Smartwatch Market Share by Region, 2021 & 2030 (USD Million& Million Units)
6.2. North America
6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.2.2. Market estimates and forecast, 2018 - 2030 (Million Units)
6.2.3. Market estimates and forecast by price band, 2018 - 2030 (USD Million)
6.2.4. Market estimates and forecast by price band, 2018 - 2030 (Million Units)
6.2.5. Market estimates and forecast by display technology, 2018 - 2030 (USD Million)
6.2.6. Market estimates and forecast by display technology, 2018 - 2030 (Million Units)
6.2.7. U.S.
6.2.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.2.7.2. Market estimates and forecast, 2018 - 2030 (Million Units)
6.2.7.3. Market estimates and forecast by price band, 2018 - 2030 (USD Million)
6.2.7.4. Market estimates and forecast by price band, 2018 - 2030 (Million Units)
6.2.7.5. Market estimates and forecast by display technology, 2018 - 2030 (USD Million)
6.2.7.6. Market estimates and forecast by display technology, 2018 - 2030 (Million Units)
6.2.8. Canada
6.2.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.2.8.2. Market estimates and forecast, 2018 - 2030 (Million Units)
6.2.8.3. Market estimates and forecast by price band, 2018 - 2030 (USD Million)
6.2.8.4. Market estimates and forecast by price band, 2018 - 2030 (Million Units)
6.2.8.5. Market estimates and forecast by display technology, 2018 - 2030 (USD Million)
6.2.8.6. Market estimates and forecast by display technology, 2018 - 2030 (Million Units)
6.3. Europe
6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Market estimates and forecast, 2018 - 2030 (Million Units)
6.3.3. Market estimates and forecast by price band, 2018 - 2030 (USD Million)
6.3.4. Market estimates and forecast by price band, 2018 - 2030 (Million Units)
6.3.5. Market estimates and forecast by display technology, 2018 - 2030 (USD Million)
6.3.6. Market estimates and forecast by display technology, 2018 - 2030 (Million Units)
6.3.7. U.K.
6.3.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.7.2. Market estimates and forecast, 2018 - 2030 (Million Units)
6.3.7.3. Market estimates and forecast by price band, 2018 - 2030 (USD Million)
6.3.7.4. Market estimates and forecast by price band, 2018 - 2030 (Million Units)
6.3.7.5. Market estimates and forecast by display technology, 2018 - 2030 (USD Million)
6.3.7.6. Market estimates and forecast by display technology, 2018 - 2030 (Million Units)
6.3.8. Germany
6.3.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.8.2. Market estimates and forecast, 2018 - 2030 (Million Units)
6.3.8.3. Market estimates and forecast by price band, 2018 - 2030 (USD Million)
6.3.8.4. Market estimates and forecast by price band, 2018 - 2030 (Million Units)
6.3.8.5. Market estimates and forecast by display technology, 2018 - 2030 (USD Million)
6.3.8.6. Market estimates and forecast by display technology, 2018 - 2030 (Million Units)
6.3.9. France
6.3.9.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.9.2. Market estimates and forecast, 2018 - 2030 (Million Units)
6.3.9.3. Market estimates and forecast by price band, 2018 - 2030 (USD Million)
6.3.9.4. Market estimates and forecast by price band, 2018 - 2030 (Million Units)
6.3.9.5. Market estimates and forecast by display technology, 2018 - 2030 (USD Million)
6.3.9.6. Market estimates and forecast by display technology, 2018 - 2030 (Million Units)
6.3.10. Rest of Europe
6.3.10.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.10.2. Market estimates and forecast, 2018 - 2030 (Million Units)
6.3.10.3. Market estimates and forecast by price band, 2018 - 2030 (USD Million)
6.3.10.4. Market estimates and forecast by price band, 2018 - 2030 (Million Units)
6.3.10.5. Market estimates and forecast by display technology, 2018 - 2030 (USD Million)
6.3.10.6. Market estimates and forecast by display technology, 2018 - 2030 (Million Units)
6.4. Asia Pacific
6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.4.2. Market estimates and forecast, 2018 - 2030 (Million Units)
6.4.3. Market estimates and forecast by price band, 2018 - 2030 (USD Million)
6.4.4. Market estimates and forecast by price band,2018 - 2030 (Million Units)
6.4.5. Market estimates and forecast by display technology, 2018 - 2030 (USD Million)
6.4.6. Market estimates and forecast by display technology, 2018 - 2030 (Million Units)
6.4.7. China
6.4.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.4.7.2. Market estimates and forecast, 2018 - 2030 (Million Units)
6.4.7.3. Market estimates and forecast by price band, 2018 - 2030 (USD Million)
6.4.7.4. Market estimates and forecast by price band, 2018 - 2030 (Million Units)
6.4.7.5. Market estimates and forecast by display technology, 2018 - 2030 (USD Million)
6.4.7.6. Market estimates and forecast by display technology, 2018 - 2030 (Million Units)
6.4.8. India
6.4.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.4.8.2. Market estimates and forecast, 2018 - 2030 (Million Units)
6.4.8.3. Market estimates and forecast by price band, 2018 - 2030 (USD Million)
6.4.8.4. Market estimates and forecast by price band, 2018 - 2030 (Million Units)
6.4.8.5. Market estimates and forecast by display technology, 2018 - 2030 (USD Million)
6.4.8.6. Market estimates and forecast by display technology, 2018 - 2030 (Million Units)
6.4.9. Japan
6.4.9.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.4.9.2. Market estimates and forecast, 2018 - 2030 (Million Units)
6.4.9.3. Market estimates and forecast by price band, 2018 - 2030 (USD Million)
6.4.9.4. Market estimates and forecast by price band, 2018 - 2030 (Million Units)
6.4.9.5. Market estimates and forecast by display technology, 2018 - 2030 (USD Million)
6.4.9.6. Market estimates and forecast by display technology, 2018 - 2030 (Million Units)
6.4.10. Southeast Asia
6.4.10.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.4.10.2. Market estimates and forecast, 2018 - 2030 (Million Units)
6.4.10.3. Market estimates and forecast by price band, 2018 - 2030 (USD Million)
6.4.10.4. Market estimates and forecast by price band, 2018 - 2030 (Million Units)
6.4.10.5. Market estimates and forecast by display technology, 2018 - 2030 (USD Million)
6.4.10.6. Market estimates and forecast by display technology, 2018 - 2030 (Million Units)
6.4.11. Rest of Asia Pacific
6.4.11.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.4.11.2. Market estimates and forecast, 2018 - 2030 (Million Units)
6.4.11.3. Market estimates and forecast by price band, 2018 - 2030 (USD Million)
6.4.11.4. Market estimates and forecast by price band, 2018 - 2030 (Million Units)
6.4.11.5. Market estimates and forecast by display technology, 2018 - 2030 (USD Million)
6.4.11.6. Market estimates and forecast by display technology, 2018 - 2030 (Million Units)
6.5. Latin America
6.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.5.2. Market estimates and forecast, 2018 - 2030 (Million Units)
6.5.3. Market estimates and forecast by price band, 2018 - 2030 (USD Million)
6.5.4. Market estimates and forecast by price band,2018 - 2030 (Million Units)
6.5.5. Market estimates and forecast by display technology, 2018 - 2030 (USD Million)
6.5.6. Market estimates and forecast by display technology, 2018 - 2030 (Million Units)
6.5.7. Brazil
6.5.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.5.7.2. Market estimates and forecast, 2018 - 2030 (Million Units)
6.5.7.3. Market estimates and forecast by price band, 2018 - 2030 (USD Million)
6.5.7.4. Market estimates and forecast by price band, 2018 - 2030 (Million Units)
6.5.7.5. Market estimates and forecast by display technology, 2018 - 2030 (USD Million)
6.5.7.6. Market estimates and forecast by display technology, 2018 - 2030 (Million Units)
6.5.8. Mexico
6.5.8.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.5.8.2. Market estimates and forecast, 2018 - 2030 (Million Units)
6.5.8.3. Market estimates and forecast by price band, 2018 - 2030 (USD Million)
6.5.8.4. Market estimates and forecast by price band, 2018 - 2030 (Million Units)
6.5.8.5. Market estimates and forecast by display technology, 2018 - 2030 (USD Million)
6.5.8.6. Market estimates and forecast by display technology, 2018 - 2030 (Million Units)
6.5.9. Rest of Latin America
6.5.9.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.5.9.2. Market estimates and forecast, 2018 - 2030 (Million Units)
6.5.9.3. Market estimates and forecast by price band, 2018 - 2030 (USD Million)
6.5.9.4. Market estimates and forecast by price band, 2018 - 2030 (Million Units)
6.5.9.5. Market estimates and forecast by display technology, 2018 - 2030 (USD Million)
6.5.9.6. Market estimates and forecast by display technology, 2018 - 2030 (Million Units)
6.6. Middle East & Africa
6.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.6.2. Market estimates and forecast, 2018 - 2030 (Million Units)
6.6.3. Market estimates and forecast by price band, 2018 - 2030 (USD Million)
6.6.4. Market estimates and forecast by price band, 2018 - 2030 (Million Units)
6.6.5. Market estimates and forecast by display technology, 2018 - 2030 (USD Million)
6.6.6. Market estimates and forecast by display technology, 2018 - 2030 (Million Units)

Chapter 7. Competitive Landscape
7.1. Apple Inc.
7.1.1. Company overview
7.1.2. Financial performance
7.1.3. Product benchmarking
7.1.4. Strategic initiatives
7.2. Imagine Marketing Private Limited (boat)
7.2.1. Company overview
7.2.2. Financial performance
7.2.3. Product benchmarking
7.2.4. Strategic initiatives
7.3. Fit bit, Inc.
7.3.1. Company overview
7.3.2. Financial performance
7.3.3. Product benchmarking
7.3.4. Strategic initiativesDaiichi J
7.4. Fossil Group, Inc.
7.4.1. Company overview
7.4.2. Financial performance
7.4.3. Product benchmarking
7.4.4. Strategic initiativesDaiichi
7.5. Garmin Ltd.
7.5.1. Company overview
7.5.2. Financial performance
7.5.3. Product benchmarking
7.5.4. Strategic initiatives
7.6. Huawei Technologies Co., Ltd.
7.6.1. Company overview
7.6.2. Financial performance
7.6.3. Product benchmarking
7.6.4. Strategic initiatives
7.7. Huami Co., Ltd.
7.7.1. Company overview
7.7.2. Financial performance
7.7.3. Product benchmarking
7.7.4. Strategic initiatives
7.8. Lenovo
7.8.1. Company overview
7.8.2. Financial performance
7.8.3. Product benchmarking
7.8.4. Strategic initiatives
7.9. LG Electronics
7.9.1. Company overview
7.9.2. Financial performance
7.9.3. Product benchmarking
7.9.4. Strategic initiatives
7.10. Noise
7.10.1. Company overview
7.10.2. Financial performance
7.10.3. Product benchmarking
7.10.4. Strategic initiatives
7.11. Samsung Electronics Co., Ltd.
7.11.1. Company overview
7.11.2. Financial performance
7.11.3. Product benchmarking
7.11.4. Strategic initiatives

Companies Mentioned

  • Apple Inc.
  • Imagine Marketing Private Limited (Boat)
  • Fit Bit, Inc.
  • Fossil Group, Inc.
  • Garmin Ltd.
  • Huawei Technologies Co. Ltd.
  • Huami Co. Ltd.
  • Lenovo
  • LG Electronics
  • Noise
  • Samsung Electronics Co. Ltd.

Methodology

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Table Information

Report AttributeDetails
No. of Pages110
PublishedSeptember 2022
Forecast Period2022 - 2030
Estimated Market Value ( USD ) in 2022 $ 37966.5 Million
Forecasted Market Value ( USD ) by 2030 $ 71565.3 Million
Compound Annual Growth Rate8.2%
Regions CoveredGlobal
No. of Companies Mentioned11

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