The Asia Pacific Mobile Value-Added Services Market would witness market growth of 14.8% CAGR during the forecast period (2022-2028).
The market for mobile value-added services is being driven by reasons such as an increase in the number of smartphone and tablet users, mobile Internet usage, higher use of mobile applications and mobile web, and increased return on marketing expenditure. Multiple vendors have boosted competition among Internet service providers. Nowadays, people use their smartphones to check a variety of applications, browse the web, check their emails, interact on social media, and others. In order to improve the user experience, mobile value-added services are services that telecom service providers offer to clients in addition to voice, SMS, and data services.
Mobile value-added service providers are now able to expand their client base by targeting middle- and lower-middle-class individuals as a result of the steep decline in the costs of cell phones, tablets, smartphones, and related products. Thus, it is anticipated that the increasing number of smartphone users would produce considerable market revenue for mobile value-added services.
In addition, the rise in online MVAS usage is a boon for the growth of the mobile value-added services sector and for boosting smartphone demand. This technology development allows the telecom sector to offer a number of value-added services that corporations may advertise to their clientele as new products via a range of channels.
As a result of cellphones and inexpensive internet connections, rural India's Internet usage has vastly surpassed that of metropolitan India. According to the Internet and Mobile Association of India, rural regions have 10% more Internet users than metropolitan areas. An organization's survey revealed that although metropolitan regions had 20.5 billion consumers, remote regions have 22.7 billion.
The China market dominated the Asia Pacific Mobile Value-Added Services Market by Country in 2021; thereby, achieving a market value of $179.7 million by 2028. The Japan market is experiencing a CAGR of 14.1% during (2022-2028). Additionally, The India market would exhibit a CAGR of 15.5% during (2022-2028).
Based on Solution, the market is segmented into Short Messaging Service (SMS), Location Based Services, Multimedia Messaging Service (MMS), Mobile Money, Mobile Email & IM, Mobile Advertising, Mobile Infotainment and Others. Based on End User, the market is segmented into Large Enterprises and SMB. Based on Vertical, the market is segmented into Government, Media & Entertainment, Healthcare, Telecom & IT, Retail, Education and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Google LLC, Samsung Electronics Co., Ltd. (Samsung Group), AT&T, Inc., Vodafone Group Plc, Reliance Industries Limited, Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.), One97 Communications Limited, Mozat Pte Ltd. and Comviva Technologies Limited (Tech Mahindra Limited).
The market for mobile value-added services is being driven by reasons such as an increase in the number of smartphone and tablet users, mobile Internet usage, higher use of mobile applications and mobile web, and increased return on marketing expenditure. Multiple vendors have boosted competition among Internet service providers. Nowadays, people use their smartphones to check a variety of applications, browse the web, check their emails, interact on social media, and others. In order to improve the user experience, mobile value-added services are services that telecom service providers offer to clients in addition to voice, SMS, and data services.
Mobile value-added service providers are now able to expand their client base by targeting middle- and lower-middle-class individuals as a result of the steep decline in the costs of cell phones, tablets, smartphones, and related products. Thus, it is anticipated that the increasing number of smartphone users would produce considerable market revenue for mobile value-added services.
In addition, the rise in online MVAS usage is a boon for the growth of the mobile value-added services sector and for boosting smartphone demand. This technology development allows the telecom sector to offer a number of value-added services that corporations may advertise to their clientele as new products via a range of channels.
As a result of cellphones and inexpensive internet connections, rural India's Internet usage has vastly surpassed that of metropolitan India. According to the Internet and Mobile Association of India, rural regions have 10% more Internet users than metropolitan areas. An organization's survey revealed that although metropolitan regions had 20.5 billion consumers, remote regions have 22.7 billion.
The China market dominated the Asia Pacific Mobile Value-Added Services Market by Country in 2021; thereby, achieving a market value of $179.7 million by 2028. The Japan market is experiencing a CAGR of 14.1% during (2022-2028). Additionally, The India market would exhibit a CAGR of 15.5% during (2022-2028).
Based on Solution, the market is segmented into Short Messaging Service (SMS), Location Based Services, Multimedia Messaging Service (MMS), Mobile Money, Mobile Email & IM, Mobile Advertising, Mobile Infotainment and Others. Based on End User, the market is segmented into Large Enterprises and SMB. Based on Vertical, the market is segmented into Government, Media & Entertainment, Healthcare, Telecom & IT, Retail, Education and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Google LLC, Samsung Electronics Co., Ltd. (Samsung Group), AT&T, Inc., Vodafone Group Plc, Reliance Industries Limited, Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.), One97 Communications Limited, Mozat Pte Ltd. and Comviva Technologies Limited (Tech Mahindra Limited).
Scope of the Study
Market Segments Covered in the Report:
By Solution
- Short Messaging Service (SMS)
- Location Based Services
- Multimedia Messaging Service (MMS)
- Mobile Money
- Mobile Email & IM
- Mobile Advertising
- Mobile Infotainment
- Others
By End User
- Large Enterprises
- SMB
By Vertical
- Government
- Media & Entertainment
- Healthcare
- Telecom & IT
- Retail
- Education
- Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Apple, Inc.
- Google LLC
- Samsung Electronics Co., Ltd. (Samsung Group)
- AT&T, Inc.
- Vodafone Group Plc
- Reliance Industries Limited
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- One97 Communications Limited
- Mozat Pte Ltd.
- Comviva Technologies Limited (Tech Mahindra Limited)
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Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 4. Asia Pacific Mobile Value-Added Services Market by Solution
Chapter 5. Asia Pacific Mobile Value-Added Services Market by End-User
Chapter 6. Asia Pacific Mobile Value-Added Services Market by Vertical
Chapter 7. Asia Pacific Mobile Value-Added Services Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Apple, Inc.
- Google LLC
- Samsung Electronics Co., Ltd. (Samsung Group)
- AT&T, Inc.
- Vodafone Group Plc
- Reliance Industries Limited
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- One97 Communications Limited
- Mozat Pte Ltd.
- Comviva Technologies Limited (Tech Mahindra Limited)
Methodology
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