The Global Reduced Salt Food Products Market size is expected to reach $431.1 billion by 2028, rising at a market growth of 5.0% CAGR during the forecast period.
It is naturally present in foods like vegetables and eggs, as well as being a significant part of table salt (sodium chloride). Despite being essential to health, dietary salt can occasionally be limited depending on the situation. For instance, individuals with specific medical disorders, such as high blood pressure, heart failure, and kidney disease, are frequently advised to adhere to a low-sodium diet. Most things people eat include sodium, though entire meals, like fruits, vegetables, and poultry have far lower quantities. Fresh fruit and other plant-based foods typically contain less sodium than animal-based meals, including meat and dairy.
The items that are processed and packed, such as chips, frozen dinners, and fast food, contain the highest concentrations of sodium because salt is added during processing to improve flavor. Adding salt to food while cooking and as a condiment before eating is a significant contribution to sodium intake. Numerous activities aimed at reducing sodium content are being carried out by various governments, and they are predicted to offer the industry's players prospects for expansion. In addition, manufacturers' increased use of salt substitutes and salt reduction technology is expected to create lucrative business prospects for the sector in the coming years.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include General Mills, Inc., Nestle S.A., PepsiCo, Inc., The Kraft Heinz Company, Hormel Foods Corporation, Maple leaf foods, Inc., Tyson Foods, Inc., Conagra Brands, Inc., Kellogg Company, Smithfield Foods, Inc.
It is naturally present in foods like vegetables and eggs, as well as being a significant part of table salt (sodium chloride). Despite being essential to health, dietary salt can occasionally be limited depending on the situation. For instance, individuals with specific medical disorders, such as high blood pressure, heart failure, and kidney disease, are frequently advised to adhere to a low-sodium diet. Most things people eat include sodium, though entire meals, like fruits, vegetables, and poultry have far lower quantities. Fresh fruit and other plant-based foods typically contain less sodium than animal-based meals, including meat and dairy.
The items that are processed and packed, such as chips, frozen dinners, and fast food, contain the highest concentrations of sodium because salt is added during processing to improve flavor. Adding salt to food while cooking and as a condiment before eating is a significant contribution to sodium intake. Numerous activities aimed at reducing sodium content are being carried out by various governments, and they are predicted to offer the industry's players prospects for expansion. In addition, manufacturers' increased use of salt substitutes and salt reduction technology is expected to create lucrative business prospects for the sector in the coming years.
COVID-19 Impact Analysis
The COVID-19 pandemic major damaged the economy of a number of countries all over the world. In addition, numerous businesses, irrespective of their sizes, were demolished. Lockdown imposed by a number of governments all over the world led various companies as well as manufacturing facilities to a temporary closure. The reduced salt food products market was also impacted due to the closure of manufacturing facilities. The economic slowdown brought by the COVID-19 outbreak significantly lowered people's earnings and increased their propensity to choose less expensive goods.Market Growth Factors
Increased Health Consciousness throughout Customers Along With the Broad Availability Of Products
With the rapid spread of modernization all over the world, people are becoming more concerned about their lifestyle as well as health. A higher risk of stroke, osteoporosis, stomach cancer, heart failure, and kidney illness is associated with higher salt or sodium intake. As a result, rising consumer awareness of the negative effects of high sodium intake as well as a growing desire for nutrient-dense, healthier food products is driving the reduced salt food products market. Thus, the market size is anticipated to develop significantly in the coming years as a result of rising consumer health problems as well as increased consumption of nutritive and nutritious food products.Increasing Government Efforts and Initiatives to Make People Lower Sodium Consumption
Due to a number of health hazards that can be caused by the excess intake of salt in the diet, governments are increasing their focus on spreading more awareness among people to reduce their salt intake. Initiatives to reduce sodium in food may take the form of mandatory or optional governmental targets, corporate initiatives, or health-focused recommendations from various major groups, like the World Health Organization. As the emphasis on nutrition increases in the coming years, it is also anticipated that these sodium guidelines would become more and more crucial and relevant.Market Restraining Factors
High Risk of Hyponatremia
Hyponatremia, which results from low blood sodium levels, causes symptoms like weariness, disorientation, and lethargy. The most typical electrolyte issue is hyponatremia. When the level of sodium in the blood is abnormally low, people usually suffer hyponatremia. As an electrolyte, sodium aids in controlling the volume of water in as well as around the cells. When a patient has hyponatremia, their body's sodium levels are diluted for one or more reasons, such as an underlying medical condition or drinking too much water. The body's water content increases as a result, and its cells start to inflate.Type Outlook
On the basis of Product Type, the Reduced Salt Food Products Market is segregated into Snacks, Meat, Poultry, & Seafood, and Others. In 2021, the other segment garnered a significant revenue share of the reduced salt food products market. The rise in customer demand for Ready-To-Eat meals can be ascribed to the significant expansion of this segment. Moreover, the growth of the segment is also being driven by a variety of factors including frantic lifestyles, an increase in the number of people working, and rising per capita spending.
Distribution Channel Outlook
By Distribution Channel, the Reduced Salt Food Products Market is bifurcated into Offline and Online. In 2021, the offline segment procured the highest revenue share of the reduced salt food products market. The rising growth of the segment is a result of an increase in product sales via various offline channels since they offer a distinctive shopping experience. Additionally, offline channels make it possible to physically inspect products and give a variety of promotional incentives, which helps this segment generate revenue.Regional Outlook
Region-Wise, the Reduced Salt Food Products Market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, Asia Pacific recorded the biggest revenue share of the reduced salt food products market. Increased health concerns among the region's target demographic are ascribed to the region's dominance and growth. These health problems result from bad diet and lifestyle choices, which raise the need for low-sodium goods. Additionally, the region's market expansion is anticipated to be fueled by rising disposable income levels and an increased focus on health.The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include General Mills, Inc., Nestle S.A., PepsiCo, Inc., The Kraft Heinz Company, Hormel Foods Corporation, Maple leaf foods, Inc., Tyson Foods, Inc., Conagra Brands, Inc., Kellogg Company, Smithfield Foods, Inc.
Strategies deployed in Reduced Salt Food Products Market
- Sep-2022: Kellogg’s introduced new variants of its Pringles Multigrain range with the non-high in fat, salt, or sugar approach. The new products aimed to contain reduced salt than the original crisps of the company. Moreover, the new variants would be available in three new flavors viz. BBQ Sauce, Sour Cream & Chilli, and Chicken & Rosemary.
- Oct-2021: Kellogg’s released plain, apricot, and blueberry variants in its HFSS and high-fiber wheat cereal range. The new products comprise 74% or more wholewheat while reducing amounts of salt and fats.
- Oct-2018: Nestle rolled out its iconic Fusian and 3 Minute Noodles block range along with So Tender dry recipe mixes throughout the UK and Ireland. The new product ranges aimed to offer nutritional benefits to customers without compromising on the flavors.
- May-2018: PepsiCo took over Bare Foods, a baked fruit and vegetable snacks manufacturer. This acquisition aimed to expand the snacking portfolio of the company along with complementing its Performance with Purpose vision in order to offer more positive nutrition alternatives to its customers.
- Apr-2018: PepsiCo rolled out new Kurkure multigrain variant packs. The new product comprises 21.5% less salt and encompasses power grain ragi in order to meet the global agenda of the company to reduce sodium to 21.5%
Scope of the Study
Market Segments Covered in the Report:
By Type
- Snacks
- Meat, Poultry, & Seafood
- Others
By Distribution Channel
- Offline
- Online
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- General Mills, Inc.
- Nestle S.A.
- PepsiCo, Inc.
- The Kraft Heinz Company
- Hormel Foods Corporation
- Maple leaf foods, Inc.
- Tyson Foods, Inc.
- Conagra Brands, Inc.
- Kellogg Company
- Smithfield Foods, Inc.
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Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 4. Global Reduced Salt Food Products Market by Type
Chapter 5. Global Reduced Salt Food Products Market by Distribution Channel
Chapter 6. Global Reduced Salt Food Products Market by Region
Chapter 7. Company Profiles
Companies Mentioned
- General Mills, Inc.
- Nestle S.A.
- PepsiCo, Inc.
- The Kraft Heinz Company
- Hormel Foods Corporation
- Maple leaf foods, Inc.
- Tyson Foods, Inc.
- Conagra Brands, Inc.
- Kellogg Company
- Smithfield Foods, Inc.
Methodology
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