+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Turkey Confectionery Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026

  • PDF Icon

    Report

  • 107 Pages
  • September 2022
  • Region: Turkey
  • GlobalData
  • ID: 5680763
The publisher's Country Profile report on the confectionery sector in Turkey provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Turkish confectionery sector was led by the chocolate category in both value and volume terms in 2021. The chocolate category is also forecast to register the fastest value growth during 2021-2026. Convenience stores was the leading channel for distribution of confectionery products in the country. Yildiz Holding AS, Mondelez International, Inc, and ETI Gida San. ve Tic. A.S. are the leading companies in the country. Flexible packaging was the most commonly used pack material in the Turkish confectionery sector.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2016-2026
  • Category coverage: Value and growth analysis for chocolate, gum and sugar confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
  • Distribution data: Percentage of sales within each category through distribution channels such as 'dollar stores', variety store & general merchandise retailers, cash & carries & warehouse clubs, convenience stores, department stores, drugstores & pharmacies, E-retailers, Food & drinks specialists, hypermarkets & supermarkets, vending machines.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton - folding, can, tray, film, foil, wrapper, box, blister pack, tube, sleeve, clamshell, bottle, other pack type, closure type for: flip/snap top, screw top, prize off, plastic tie, film, lever closure, cap, foil and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap.

Scope

  • Per capita consumption of confectionery was higher in Turkey than the global level in 2021
  • The per capita consumption of chocolate was higher than other confectionery categories in Turkey in 2021
  • Convenience stores is the leading distribution channel in the Turkish confectionery sector
  • The health & wellness market is led by the gum category in the Turkish confectionery sector
  • “Kids & babies” represent the largest subset of the confectionery in Turkey

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents

  • Report Scope
  • Executive Summary
Part 1: Market Environment
  • Value and Volume Share of Turkey in the Global and Eastern European Markets
  • Growth Analysis of Turkey Compared to Other Leading Countries in the Eastern European Market
  • PCC and PCE of Turkey Compared to the Global and Eastern European Markets
Part 2: Sector Deep Dive
  • Turkey Confectionery Sector Snapshot
  • Market Size Analysis
  • Cross-category Comparison -Value Growth Analysis and Category Winners and Losers
  • Cross-category Comparison -Volume Growth Analysis and Category Winners and Losers
Part 3: Category Deep Dive
  • Per Capita Consumption Analysis by Category
  • Market Size Analysis-Category: Chocolate
  • Segment-Level Analysis (in Value Terms) -Chocolate
  • Segment-Level Analysis (in Volume Terms) -Chocolate
  • Market Size Analysis-Category: Gum
  • Segment-Level Analysis (in Value Terms) -Gum
  • Segment-Level Analysis (in Volume Terms) -Gum
  • Market Size Analysis-Category: Sugar Confectionery
  • Segment-Level Analysis (in Value Terms) -Sugar Confectionery
  • Segment-Level Analysis (in Volume Terms) -Sugar Confectionery
Part 4: Distribution Analysis
  • Channel Share Analysis
Part 5: Competitive Environment
  • Leading Companies Value and Volume Share
  • Brand Share Analysis of Top Five Companies
  • Brand Share Analysis of Top Five Companies by Category
  • Degree of Consolidation/Fragmentation by Category
Part 6: Health & Wellness Analysis
  • Health & Wellness Analysis by Category
  • Health & Wellness Analysis by Product Attributes
  • Health & Wellness Analysis by Consumer Benefits
  • Cross Category Comparison -Products with H&W Vs. Non-H&W Claims
Part 7: Packaging Analysis
  • Pack Material Growth Analysis
  • Pack Type Growth Analysis
  • Closure Type Growth Analysis
  • Primary Outer Type Growth Analysis
Part 8: City Deep Dive
  • Market Share Analysis of Top 10 Cities
  • Market Share Analysis of Top 10 Cities by Category
Part 9: Consumergraphics
  • Demographic Analysis
Part 10: Macroeconomic Analysis
  • GDP Growth and Inflation
  • Population Growth
  • Labor Market Trend
  • Economic Summary, Labor Market, and Demographic Trends
  • Turkey Risk Index (GCRI) 2021
  • Turkey Risk Analysis -Compared to Global and Eastern Europe Markets
  • Methodology
  • Definitions
  • Appendix
List of Tables
  • Leading value categories
  • Fastest-growing segments (value), 2021
  • Cross-category comparison -by value (2016-2026)
  • Cross-category comparison -by volume (2016-2026)
  • Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in kg), 2021
  • Chocolate -value analysis by segment, 2016-2026
  • Chocolate -volume analysis by segment, 2016-2026
  • Gum -value analysis by segment, 2016-2026
  • Gum -volume analysis by segment, 2016-2026
  • Sugar confectionery -value analysis by segment, 2016-2026
  • Sugar confectionery -volume analysis by segment, 2016-2026
  • Change in distribution share, 2016-2021
  • Top five companies share by brand (in value and volume terms) in the confectionery sector, 2021
  • Brand shares of top five companies (in value and volume terms) by category, 2021
  • Category comparison -with H&W and non-H&W claims, 2016-2021
  • Volume share analysis of 10 cities by category (%), 2021
  • Performance overview (score: 1-100)
  • Category data, by segment
  • Per capita consumption (in kg), 2016-2026
  • Per capita expenditure ($), 2016-2026
  • Confectionery sales distribution in Turkey -by category (TRY million), 2021
  • Brand share (in value and volume terms) in the confectionery sector, 2021
  • Brand share (in value and volume terms) in the confectionery sector, by category, 2021
  • Key health & wellness product attributes driving sales in Turkey, 2016-2021
  • Key health & wellness consumer benefits driving sales in Turkey, 2016-2021
  • Pack material (in million pack units), 2016-2026
  • Pack materials by category (in million pack units), 2021
  • Pack type (in million pack units), 2016-2026
  • Pack types by category (in million pack units), 2021
  • Closure type (in million pack units), 2016-2026
  • Closure types by category (in million pack units), 2021
  • Primary outer type (in million pack units), 2016-2026
  • Primary outer types by category (in million pack units), 2021
  • Real GDP and annual growth (%), 2018-2026
  • Nominal GDP and annual growth (%), 2018-2026
  • Consumer price inflation (%), 2018-2026
  • Employed people and unemployment rate (%), 2018-2026
  • Nominal household final consumption expenditure and annual growth (%), 2018-2026
  • Population and annual growth (%), 2018-2026
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Exchange rates, 2016-2026
List of Figures
  • Value and volume share of Turkey in the global and Eastern Europe confectionery sector, 2021-2026
  • Turkey compared to other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison -Turkey, Eastern Europe, and global, 2016-2026
  • PCE comparison -Turkey, Eastern Europe, and global, 2016-2026
  • Market size and growth analysis by value and volume, confectionery sector, 2016-2026
  • Cross-category comparison -value growth analysis and category winners and losers
  • Cross-category comparison -volume growth analysis and category winners and losers
  • Market size and growth analysis by value and volume, chocolate category, 2016-2026
  • Market size and growth analysis by value and volume, gum category, 2016-2026
  • Market size and growth analysis by value and volume, sugar confectionery category, 2016-2026
  • Share of key distribution channels (in value terms)-confectionery, 2021
  • Key distribution channel share by category (in value terms), 2021
  • Leading companies (in value and volume terms) in the confectionery sector, 2021
  • Category-wise consolidation/fragmentation (in value terms) -confectionery, 2021
  • Prominence of health & wellness claims by category, $ million, 2016-2021
  • Contribution of health & wellness by product attributes, $ million, 2016-2021
  • Contribution of health & wellness by consumer benefits, $ million, 2016-2021
  • Key pack materials in the Turkish confectionery sector, percentage share of pack units, 2021
  • Annual growth rate by key pack material, 2016-2026
  • Use of pack material by category (in pack units), 2021
  • Key pack types in the Turkish confectionery sector, percentage share of pack units, 2021
  • Annual growth rate by key pack type, 2016-2026
  • Use of pack type by category (in pack units), 2021
  • Key closure types in the Turkish confectionery sector, percentage share of pack units, 2021
  • Annual growth rate by key closure type, 2016-2026
  • Use of closure type by category (in pack units), 2021
  • Key primary outer types in the Turkish confectionery sector, percentage share of pack units, 2021
  • Annual growth rate by key primary outer type, 2016-2026
  • Use of primary outer type by category (in pack units), 2021
  • Volume share analysis of top 10 cities (%), 2016-21
  • Demographic analysis
  • Real GDP (TRY billion) and annual growth (%)
  • Nominal GDP (TRY billion) and annual growth (%)
  • Consumer price inflation (%)
  • Nominal household final consumption expenditure growth (%) in TRY terms
  • Population (millions) and annual growth (%)
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Employed people (millions) and unemployment rate (%)
  • Economic summary, labor market, and demographic trends
  • Five lowest-risk nations in GCRI Q4 2021
  • Five highest-risk nations in GCRI Q4 2021
  • Turkey performance in country risk analysis in comparison to Eastern Europe and the world
  • List of 109 countries analyzed to identify high-potential countries in different regions

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Yildiz Holding AS
  • Mondelez International Inc
  • ETI Gida San. ve Tic. A.S.
  • Sanset.t
  • Nestlé
  • Ferrero S.p.A.
  • Alfred Ritter GmbH & Co. KG.
  • Haribo GmbH & Co. KG
  • ETI Gida San. ve Tic. A.S.
  • PepsiCo