Malaysia Wealth Management - Market Sizing and Opportunities to 2026

Malaysia's affluent segment (including HNWs and mass affluents) accounted for a mere 3.4% of the total population and held more than 88% of the country's total onshore liquid assets in 2021. Despite a stock market decline, an increase in deposit holdings led to affluent individuals' liquid assets to rise by 3.5% in 2021, while the liquid assets of HNWs grew by 6.3%. Deposits account for the largest share of the Malaysian retail savings and investment portfolio, constituting nearly 59% of overall balances. Between 2022 and 2026, we expect the retail savings and investments market to record a compound annual growth rate (CAGR) of 4.4%. This will mainly be driven by deposits, which are forecast to expand at a CAGR of 5.1% over 2022-26. Robo-advice accounts for a mere 2.0% of the Malaysian HNW portfolio. The market for robo-advisory services is growing in the HNW space in Malaysia.

Based on our proprietary datasets, this report analyzes the Malaysian wealth and retail savings and investments markets. This includes overall affluent market size (both by the number of individuals and the value of their liquid assets). The report also provides analysis of the factors driving liquid asset growth, including a breakdown and forecast of total retail savings and investments split by equities, mutual funds, deposits, and bonds.

Scope

• HNW individuals constituted only 0.15% of the total adult population of Malaysia in 2021.
• Advisory mandates dominate the Malaysian HNW wealth market.
• Deposits remain the most popular investment avenue for Malaysian individuals, indicating their preference for safe-haven investment asset classes.
• Bonds form a small proportion (1.3%) of retail investment portfolios in 2021.

Reasons to Buy

• Make strategic decisions using top-level historic and forecast data on Malaysia's wealth industry.
• Identify the most promising client segment by analyzing the penetration of affluent individuals.
• Receive detailed insights into retail liquid asset holdings in Malaysia.
• Understand the changing market and competitive dynamics by learning about new competitors and recent deals in the wealth space.
• See an overview of key digital disruptors in the country's wealth market.