Mint Market - Forecasts from 2022 to 2027

The global mint market is projected to grow at a CAGR of 5.74% to reach US$8.527 billion by 2027, from US$5.770 billion in 2020.

Increasing concerns among individuals to consume healthy food and improve oral hygiene are causing a surge in demand and pushing the market growth.

A majority of consumers these days prefer to consume sugar-free mints in order to maintain oral health and keep their teeth and gums healthy by consuming breath mints and chewing gums which sometimes contain substances such as Xylitol, among others, in order to aid in the whitening of teeth.

Therefore, these factors are leading to an increase in the demand for mint and are bolstering the market growth over the forecast period. In addition, some individuals are consuming power mints or stronger mints due to the prevalence of bad breath or other symptoms in order to mask the odours and to keep their mouths fresh and free from bacteria.

Furthermore, the usage of mint in different foods and beverages is associated with a ton of health benefits. Its usage is being promoted by chefs, restaurants, and people globally. Some health benefits include relief from a condition such as nausea, headaches, respiratory disorders (for example, coughs), and depression. Additionally, it is preferred in beauty and cosmetic products to aid in the improvement of skin texture and the removal of acne.

The popularity of using mint in different global cuisines with food, beverages, and snacks is a contributing factor

Mint is an increasingly popular condiment used in different cuisines to provide a distinct taste to different dishes and improve its flavour profile. Mint is used in dips used to serve different types of chips, or mint can be used as a garnish on meat with a spicy and earthy taste to provide a cool zing to it.

In addition, mint is used in bakery items and desserts with chocolate and other sweeter ingredients to provide a cool but sweet flavour. Consequently, mint is cool in nature and is extensively used in countries with hotter climates to cool the beverages to provide a fresh and cooling sensation to the body and help lower the perspiration levels and the temperature of the body. Thus, these widespread uses contribute to market growth over the forecast period.

Product Offerings by Major Market Players in the Mint Market

The offering of better varieties of mint with enhanced properties, such as quality and flavour, among others, by existing and new players are estimated to lead to increased adoption and propel the market growth further over the forecast period.

Some of the examples of product offerings are as follows:

• McCormick & Company, Inc., which is among one of the leading producers and sellers of herbs and spices, offers their product, which is called the “MCCORMICK GOURMET ORGANIC MINT.”This is an organic product that can add a subtle and sweeter taste to the food and adds a cooling and soothing effect to beverages and vegetables, among other items.
• KEYA FOODS, a company based in India that deals with the production and sale of spices and herbs, offers a wide range of products under its portfolio. It offers a product called the “KEYA Mint.”This product is extensively used in Mughlai and North Indian cuisines to impart robust flavours to meat, chicken, salads, and desserts globally, such as ice cream and some beverages, among others.
• Perfetti Van Melle, one of the leading companies involved in the production and sale of confectionery and other products, offers different types of breath mints under their product portfolio. Some of the products they offer are “Mentos NOW Mints,” which are available in three flavours, namely Orange, Sweetmint, and Eucamenthol. All of these products are offered in sugar-free variants. It is also the parent brand of Happydent, among the famous brands of Xylitol added Chewing Gums, and is available in different flavors such as Spearmint, Fruit, and others.
• The Hershey Company, which is among the most famous confectionery companies in the world and consists of a product line including products such as Jolly Ranchers, Hershey's Kisses, KitKat, and Reese's, among others, also offers a range of mints under the brand name IceBreaskes.This product line contains different types of mint products, from mint lozenges to mint cubes. Some mint lozenges include flavors such as IceBreakers CoolMint, IceBreakers Duo, Icebreakers Sours, andIceCubes Arctic Grape, among other varieties, including peppermint and spearmint types of basemints.

The North American region to hold a considerable share over the forecast period owing to the increasing use of Mexican Food

The North American region is expected to hold a noteworthy market share over the forecast period owing to the fact that there are market players involved in catering to the demands of the consumers by launching different varieties of mints, including herbs and spices and breath mints.

Moreover, the rising usage of mints and mouthwashes is increasing among individuals that are involved in activities such as smoking and consuming alcohol in order to mask the smell or the user with a busy life and have less time to follow proper oral hygiene and use mouthwashes as an alternative.

Online Distribution channel to witness a notable growth

The growing penetration of internet services, the easy availability of 4G and high-speed internet on the different low-end and high-end devices, and the availability of grocery, confectionery, and food items online have made it easier for people to shop on e-retail and e-commerce channels, from the comfort of their home due to time-saving and lucrative discounts. In addition, the participation of different grocery delivery players globally has resulted in the rapid growth of the online grocery sector and is contributing to the market share this segment holds.

Key Developments

January 2022: To encourage customers to practice kindness and build interactions, Tic Tac® is releasing limited-edition packets with encouraging messages. The new packs come in Freshmint, Orange, and Fruit Adventure tastes and has 12 different Tic Tac® sayings, such as "Keep Your Day In Mint Condition," "Orange You Glad We Have Each Other?" and many more.

March 2021: With the introduction of Center Fresh Mints Clean Breath, Perfetti Van Melle India expanded its brand range. The product, which comes in Menthol Eucalyptus flavour, has been clinically shown to provide powerful cooling and freshness.

March 2021: Neuro, a health and wellness firm, has entered into an agreement to sell its mind-, energy-, and mood-boosting gum and mints across 500 locations in the US.

Impact of the COVID-19 pandemic

The COVID-19 pandemic led to a disruption in supply and production lines, leading to a fall in demand for the global mint market. The shutdown of significant industries and related sectors led to a downfall in the economy. The closure of retail stores and services led to a decrease in demand for the mints market since a majority of the market's sale is done through retail stores. However, with the resumption of industrial and retail activities, and the lifting of COVID-19 protocols, the market is expected to increase in demand.

Segmentation:

By Product Type

• Peppermint
• Spearmint

By Distribution Channel

• Online
• Offline
• Supermarkets/Hypermarkets
• Grocery Stores

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Europe
• UK
• Germany
• France
• Italy
• Spain
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Asia Pacific
• Japan
• China
• India
• South Korea
• Taiwan
• Thailand
• Indonesia