Sparkling Water Market - Forecasts from 2022 to 2027

The global sparkling water market is projected to grow at a CAGR of 9.28%, from a market size of US$2,134.246 million in 2020 to a market size of US$3,973.293 million by 2027

The growing interest among individuals for drinks providing a pleasurable bubbly sensation is driving the demand for sparkling water in the forecast period. The health benefits provided by sparkling water are further augmenting the market growth in the forecast period. People prefer these drinks as an alternative to sugary soft drinks. Sparkling water is also known as carbonated water, club soda, soda water, seltzer water, and fizzy water. Water infused with carbon dioxide under pressure is sparkling water. The growing demand for innovative drinks in the beverage industry is fueling market growth in the forecast period.

The growing popularity of sparkling water among the people of the North American and European regions is propagating the market demand in the forecast period. Hence, based on geography, North America, followed by Europe, is predicted to hold a significant market share. On the other hand, the Asia Pacific region is estimated to be the fastest-growing region.

Furthermore, with the increasing incidences of lifestyle diseases like obesity and other related health issues due to the high consumption of soft drinks and unhealthy fast foods, the market is projected to proliferate in the forecast period owing to the increasing health consciousness among consumers.

Also, due to the growing contamination levels in drinking water, consumers prefer bottled water for consumption. Hence, sparkling water is also preferred due to its additional health benefits, burgeoning the market demand in the forecast period. Additionally, with the increasing preference for bottled water, manufacturers are being encouraged the promotion of attractive branding and carry out promotional activities to sell their sparkling water in bottle packaging as an individual identity. The companies have further enhanced their product portfolio due to innovations, offering numerous product variants for a range of customers at the international level.

The growing prevalence of lifestyle diseases is propelling the market demand in the forecast period.

Diet and nutrition play an important role in determining the maintenance of a person's good health throughout the entire course of his/her lifetime. Hence, the prevalence of lifestyle-related disorders is attributed to the consumption of unhealthy food resulting in diseases. These diseases include obesity, diabetes, cardiovascular diseases, cancer, osteoporosis, and dental diseases. The health benefits of sparkling water, therefore, hold significance in preventing certain lifestyle diseases, burgeoning the market demand in the forecast period. Studies have shown that the consumption of soda water provides benefits in digestion, improves swallowing, increases the feeling of fullness, and helps in the reduction of constipation. Also, the improvement in heart health has been proved by some studies. However, the evidence is limited. As per the WHO, the burden of chronic diseases is growing fast around the globe. It was estimated that in 2001, chronic diseases contributed to around 60% of the total reported cases of deaths in the world. It contributed to around 46% of the total global disease burden. The burden of non-communicable diseases is predicted to surge to more than 50% by the end of 2020. It has also been noticed that almost half of the deaths are known to occur out of cardiovascular diseases; obesity and diabetes are also known to show worrying trends. This is because these diseases have started to occur at earlier stages of life. Hence, taking care of a proper diet holds significance, propelling the demand for healthy drinks like sparkling water in place of sugary drinks.

It has been predicted by the WHO that by the end of 2020, chronic diseases will account for around three-quarters of the total deaths worldwide. 70% of deaths will be due to diabetes in developing countries, 71% will be due to ischemic heart disease, and 75% will occur due to stroke. Additionally, it has been estimated that the number of people in the developing regions of the world will suffer from diabetes, and this will grow by over 2.5-fold, from 84 million to 228 million during the period 1995 to 2025. In the global total, around 60% of the burden of chronic diseases is expected to occur in the developing regions of the world. Obesity has reached an unmatched level due to the consumption of unhealthy diets and the adoption of unhealthy living conditions.

The growing consumption of sparkling water as an alternative to carbonated soft drinks is fueling the market demand over the next five years.

The growing consumption of sparkling water has given rise to the development of several sparkling flavours. Consumers look for unique and creative ideas to utilize with mocktails or cocktails. Perrier, through its continuous innovations, launched its series of unsweetened sparkling water flavour lines, including watermelon and strawberry flavours. Perrier concentrated on enhancing its flavours and kept investing in new investments, which included distinctive packaging formats and designs, in response to consumers' desire to reduce the consumption of juices and other sugar-sweetened beverages. Acquired by Nestle, the brand is credited with beginning the sparkling water fad in the United States and is well-known for its wide selection of well-liked citrus varieties.

Additionally, with the growing preference for unsweetened sparkling waters, companies are further focusing on the manufacturing of non-sweetened sparkling water. Furthermore, with the growing consumption of bottled beverages along with the growing grab-and-go trend, the market holds strong growth prospects in the forecast period. This is due to the rising popularity of convenience beverages among a wide range of consumers with busy schedules. Moreover, with the growing popularity of sparkling water, companies are adopting strategies like partnerships and collaborations with several artists for the designing of limited-edition packaging to augment the craze and appeal in order to create impulse buying among the customers, further soaring the growth of the global sparkling water in the forecast period.

Key Developments in the Market:

In May 2022, Evian, a bottled water brand, launched a carbonated variety with a fizzy advertising campaign that included out-of-home (OOH), social, internet, PR, sampling, and five electric buses with custom branding.

In March 2021, Bubly sparkling water launched a sparkling water series with zero calories, artificial flavours, and sweeteners - Bybly Bounce. The new product series is available in five fresh flavours and is the first caffeinated beverage launched by the brand. The five flavours are mango passion fruit, blood orange grapefruits, blueberry pomegranate, triple berry, and citrus cherry.

In January 2020.

Keurig Dr Pepper announced the acquisition of Chicago-based Limitless, a sparkling water brand. The terms of the investment were undisclosed. This acquisition is expected to aid the former in expanding its product portfolio with the addition of caffeinated sparkling water. At the same time, the latter's market presence is expected to grow through this deal.

COVID-19 Insights

COVID-19 had a significant impact on the global sparkling water market. Amid the mandated lockdown and social distancing measures, work-from-home became the new normal, increasing the domestic sales of the market. Furthermore, factors like bulk buying by consumers and the rapid adoption of the e-commerce segment have further increased the sales of sparkling water in the market.

Segmentation:

By Type

• Flavoured
• Non-flavored

By Distribution Channel

• Online
• Offline
• Hypermarket/Supermarket
• Convenience Store
• Grocery Store

By Packaging Type

• Glass
• Metal
• Plastic

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Europe
• UK
• Germany
• France
• Spain
• Italy
• Middle East and Africa
• Saudi Arabia
• UAE
• Asia Pacific
• Japan
• China
• India
• Australia
• Indonesia
• Thailand