Potato Chips Market - Forecasts from 2025 to 2030

The global potato chips market is projected to witness a compounded annual growth rate of 3.78%, growing to US$55.072 billion by 2030 from US$45.757 billion in 2025.

The global potato chips market is expected to expand during the forecast period, driven by the high consumption of potato chips as snacks. This surge in demand has led manufacturers worldwide to produce a variety of potato chips, including organic and conventional options, as well as baked and fried varieties, both plain and flavored. The increasing consumption of beverages like tea and coffee is creating strong growth opportunities since potato chips are commonly enjoyed as snacks alongside these drinks. Additionally, potato chips are popular choices for pairing with alcohol and beer, particularly in social settings. The expanding food and beverage industry is further fueling market growth by offering a diverse range of processed snacks, including potato chips. The rising preference for convenience foods, driven by busy lifestyles, is also contributing to market expansion during this period.

Drivers of the Global Potato Chips Market:

• Rising Popularity as Snacks: Potato chips are increasingly favored as appetizers, side dishes, and snacks. They are often served at social gatherings and pair well with beverages, enhancing their appeal. The growing consumption of tea and coffee provides significant opportunities for salty snack manufacturers to create various flavored potato chips that complement these drinks. As tea and coffee gain popularity among consumers, particularly millennials, the potato chips market is poised for strong growth. Moreover, potato chips are commonly enjoyed with fast food items like burgers and grilled sandwiches, further propelling market momentum.
• Cultural Significance: In North America, especially in the United States and Canada, potato chips are a beloved snack celebrated annually on National Potato Chip Day on March 14th. This day is recognized in several other countries as well, including Japan, Hong Kong, Indonesia, Ireland, and Colombia. People commemorate this occasion by consuming crispy chips in various forms - appetizers, side dishes, or snacks. The popularity of flavored varieties like cheese, herbs, and spices underscores the importance of potato chips as a widely cherished snack, driving market growth during the forecast period.

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Report Coverage:

• Historical data & forecasts from 2022 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The global potato chips market has been segmented as following:

• By Type
  • Organic
  • Conventional
• By Preparation Type
  • Baked Chips
  • Fried Chips
• By Product Type
  • Plain
  • Flavoured
• By Distribution Channel
  • Online
  • Offline
    • Hypermarket/Supermarket
    • Convenience Store
    • Grocery Store
    • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • Israel
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others