Adult Diapers Market - Forecasts from 2022 to 2027

The adult diapers market was evaluated at US$8.901 billion in 2020.

The adult diaper, also known as an adult nappy, is a type of diaper especially made to be worn by adults. Diapers are required to be worn by adults suffering from dementia, mobility impairment, incontinence, and severe diarrhoea. The market is projected to propel at a notable rate throughout the forecast period, primarily on account of the rising prevalence of these diseases across various countries around the globe. Furthermore, the rising geriatric illnesses, especially in the highly developed economies of the globe, are due to the constantly growing geriatric population, as older adults are more susceptible to these diseases.

In addition, the growth in disposable income has led to the increased affordability of various personal care and hygiene products, which is considered to be a key factor supplementing the market growth during the next five years. Moreover, the rapid urbanization coupled with the growing inclination of people towards personal hygiene is also considered to be some of the factors amplifying the demand for adult diapers, thus driving the market growth to some extent during the forecast period. The growing participation by key market players in the form of campaigns, advertisements, and promotions for spreading awareness about the use and benefits of adult diapers also shows the opportunities for the key players to invest in the market and gain a competitive edge in the coming years. Furthermore, the growing applications of diapers for non-medical conditions by various working professionals due to long working shifts are further expected to widen the opportunities for the key players in the market shortly.

However, the low awareness regarding the use of diapers coupled with the low purchasing power of the people in developing economies is considered a prime factor inhibiting market growth to some extent during the coming years.

The growing geriatric population is driving the market growth

The prime factor driving the adult diapers market growth during the next five years is the rising aging population, especially in the developed economies of the region. This is propelling the demand for diapers as the demographic shift towards an older population is a significant factor that is putting a higher burden on various age-associated diseases. The factors for this demographic shift include declining fertility and increased life expectancy coupled with a healthy lifestyle. According to the data from the United Nations, the aged population (number of people aged 60 years or above) is projected to reach 2080.5 million by the year 2050 from just 962.3 million in 2017. As older adults are considered susceptible to suffering diseases such as incontinence and mobility disorders, among others, the demand for adult diapers is growing significantly, thus positively impacting the market growth during the next five years.

Growing prevalence of age-associated diseases

One of the key factors bolstering the adult diapers market growth includes the rising prevalence of age-associated diseases such as dementia, mobility disorders, and incontinence, among others which is further instigating the adoption of diapers among adults, thus positively influencing the growth throughout the forecast period. For instance, according to the ICOPE Guidelines report by the World Health Organization, the prevalence of urinary incontinence ranged from 9.9% to 36.1%. Also, the occurrence is considerably higher in females.

Furthermore, the high prevalence of mobility disorders is also considered to be a prime factor supplementing the demand for adult diapers, thus driving the market growth during the coming years. According to the statistics from the U.S Department of Health and Human Services, mobility disability is the most common disability among adults in the United States. One out of every seven adults suffers from mobility disorders.

Moreover, worldwide, around 50 million people have dementia, and the number of new cases of dementia every year increases by 10 million (Source: The World Health Organization). Also, dementia is considered a major cause of disability and dependency among adults around the globe.

The segmentation of the adult diapers market has been done based on type, distribution channel, and geography. Based on type, the segmentation of the market has been done as pad type, tape-on style, and others. Based on the distribution channel, the market has been segmented as online and offline. Geographically, the market has been segmented based on North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

Competitive Insights

Prominent key market players in the adult diapers market include Nobel Hygiene, KCWW, and Abena A/S, among others. These companies hold a noteworthy share in the market because of their excellent brand image and product offerings.

Major players in the adult diapers market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.

Recent Developments and expansions

• In December 2019, 180 Medical Inc. announced a new product range of incontinence products. The company aimed to expand its market share by offering new product offerings to a wide range of customers.
• The largest manufacturer of adult diapers with high absorbency and incontinence supplies, NorthShore Care Supply, confirmed its expansion in Canada in February 2021. To boost its revenue, the business is locating its facility in Canada and partnering with direct-to-home merchants like Healthwick Canada and AgeComfort.

COVID-19 Impact

The recent outbreak of the COVID-19 disease has led to a disruption in supply chain activities. Thus, it has resulted in increased raw material prices and a temporary halt in manufacturing activities. All these factors are anticipated to inhibit market growth moderately during the short run.

Segmentation

By Type

• Pad Type
• Tape On
• Pant Style

By Distribution Channel

• Online
• Offline

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Europe
• Germany
• France
• United Kingdom
• Spain
• Middle East and Africa
• Saudi Arabia
• Israel
• Asia Pacific
• China
• Japan
• South Korea
• India
• Indonesia