Adult Diapers Market - Forecasts from 2025 to 2030

The adult diapers market, valued at $15.895 billion in 2030 from $12.037 billion in 2025, is projected to grow at a CAGR of 5.72% through 2030.

The growth in disposable income has led to the increased affordability of various personal care and hygiene products, which is a key factor supplementing the market expansion during the forecast period. Moreover, rapid urbanization coupled with the growing inclination of people towards personal hygiene is also considered to amplify the demand for adult diapers, thus driving the market expansion.

Furthermore, the growing applications of diapers for non-medical conditions by various working professionals due to long working shifts are further expected to widen the opportunities for the key market players.

Market Trends:

• The demand for adult diapers is being driven by urbanization and shifts in modern lifestyles, including sedentary routines and unhealthy eating habits, which have contributed to a rise in incontinence cases. For example, long working hours in urban areas often lead to reduced physical activity, resulting in bladder control issues. As a result, more individuals are turning to adult diapers to effectively manage incontinence amid these lifestyle changes.
• A key factor fueling the growth of the adult diapers market is the increasing aging population, particularly in developed economies. This demographic shift, characterized by declining fertility rates, longer life expectancy, and healthier lifestyles, is leading to a higher prevalence of age-related conditions such as incontinence and mobility disorders. According to the United Nations, 10.3% of the global population was aged 65 and older in 2024. As older adults are more prone to such health issues, the demand for adult diapers is rising significantly, positively impacting market growth.
• The Asia-Pacific region is experiencing a surge in demand for adult diapers due to its growing population and increasing need for medical assistance. Additionally, rising disposable incomes, a more organized retail sector, and growing awareness of eco-friendly options like biodegradable diapers are contributing to the market's expansion in the region.

Some of the major players covered in this report include Abena A/S, Nobel Hygiene, Attends Healthcare Products, Inc., and Adult Diapers and Chux, among others:

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What can businesses use this report for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence.

Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

Adult Diapers Market is analyzed into the following segments:

By Type

• Pad Type
• Tape On
• Pant Style
• Others

By Distribution Channel

• Online
• Offline

By Region

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa