Pore Strips Market - Forecasts from 2022 to 2027

The pore strips market size was valued at US$3.556 billion in 2020.

Pore strips are small strips made from various materials that contain an adhesive on one side to adhere to the skin for pulling out blackheads. These adhesives grab the oil and pull out the blackheads and thus clear the pores. The pore strips market is projected to show substantial growth throughout the forecast period, primarily because of the rising awareness regarding healthy skin. Furthermore, the growth in air pollution, especially across the major developing economies of the region, has also led to increased skin problems which have led to increased adoption of numerous facial skincare products, which is also considered a key factor bolstering the growth during the next five years. Rapid urbanization, hectic lifestyles, and rising disposable income are also some of the factors that are driving the demand for suitable skincare products, thus positively impacting the market growth. Also, these strips offer cost-effective treatments compared to salons and spas, thus driving their popularity among low-income groups.

Furthermore, the market for these strips is projected to surge as the shifting consumer preferences toward instant cleansing products have led to the adoption of pore strips. These strips are supportive in offering instantaneously exfoliating and cleansed skin. These strips are equipped with essential oils and adhesives that eliminate blocked pores and remove oils from blocked pores, thus offering smooth and clear skin. However, the market may be restrained by the fact that still, a considerably larger share of the population is unaware of the availability of these products. Also, the use of chemicals and synthetic ingredients in these products leads to various skin problems among people with sensitive skin is also a key factor, and the majority of people are reluctant to use these kinds of products. Moreover, the availability of high-cost treatments in salons and derma care clinics is also anticipated to hamper market growth, especially in developed economies, due to higher purchasing power. Additionally, these strips only offer a temporary solution for blackheads, and continuous use of these products often leads to skin damage. All these factors are expected to inhibit the demand for pore strips, thus expected to hamper the market growth during the coming years.

Rapid Urbanization

Rapid urbanization, especially in the developing economies of the globe, is considered to be a key factor supplementing the demand for various personal care and cosmetics products, thus considered to be a critical factor in driving the pore strips market growth. According to UN statistics, there is a growth in the urban population of the world increased from around 751 million to around 4.2 billion from 1950 to 2018. The migration of people from rural areas to urban areas has resulted in an increase in disposable income, which has led to adopting modern living conditions as well. This, in turn, led to increased consumption of cosmetics products as the hectic lifestyle of people has led to an inclination towards the use of convenience products, thus creating a market demand for pore strips during the next five years. Additionally, with rapid urbanization, people can attain a better education and are paid well. This has further led to paying attention to their health, personal hygiene, and grooming their appearance, fueling the growth of the pore strips market in the forecast period and the upcoming years.

The pore strips market has been segmented based on ingredients, distribution channels, and geography. On the basis of ingredients, the market has been segmented into charcoal, tea-tree oil, silica, and others. On the basis of the distribution channel, the segmentation has been done based on online and offline. Geographically, the classification of the pore strips market has been done in North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

By ingredients, the charcoal segment was projected to hold a decent share during 2019. The primary factor that is supplementing the market growth of this segment is the various qualities of charcoal that remove dirt and chemicals and help clean the skin deeply. Furthermore, charcoal also aids skin tightening and further decreases inflammation on the skin, increasing its consumption in the cosmetics industry, thereby bolstering the growth of this segment. The silica segment is projected to witness decent growth for the next five years as silica is considered an essential ingredient for the skin.

By distribution channel, the offline segment is projected to hold a noteworthy market share throughout the forecast period because of a considerably large share of the population inclined towards purchasing from offline distribution channels such as retail stores, supermarkets, and hypermarkets, among others. However, the online segment is anticipated to witness a healthy CAGR throughout the next five years due to the rapid penetration of the internet along with the booming adoption of smartphones, especially across developing economies.

North America to hold a decent share

Geographically, the North American region is anticipated to hold a decent share in the market on account of the presence of a larger base of the health-savvy population in countries like the United States and Canada. In the Asia Pacific, the market will witness noteworthy growth during the next five years because the growing consumer spending on cosmetics products is driving the market growth.

Competitive Insights

Prominent key market players in the pore strips market include L'Oréal S.A., KAO Corporation, and Earth Therapeutics, among others. These companies hold a noteworthy share in the market on account of their good brand image and product offerings.

Major players in the pore strips market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.

Key Developments in the Market:

• In February 2020, Starface World, a New York-based skincare brand, launched new lift-off pore strips for pimple care. The new offering is paraben and sulfate-free, vegan and soap-free. The pore strips can instantly unclog pores and remove blackheads.

Product offerings by the major players in the Global Pore Strips Market

Tokyo-based Kao Corporation offers cosmetics and personal care firms. The brand offers a wide range of facial cleansing, makeup remover, UV protection, pore pack, powder sheets, and hand sanitizers. The pore pack segment offers two products: Biore Pore Pack and Biore Pore Pack Black. Each pack comprises ten strips infused with pore tightening formulation.

COVID-19 Insights

COVID-19 had a significant impact on the global pore strips market. The rapid growth of the e-commerce segment by the brands augmented the market growth globally. Furthermore, increased internet consumption amid the pandemic and increased adoption of digital marketing strategies by the brands significantly impacted the market size.

Segmentation

By Ingredients

• Charcoal
• Tea-Tree Oil
• Silica

By Distribution Channel

• Online
• Offline

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Europe
• Germany
• France
• United Kingdom
• Spain
• Middle East and Africa
• Saudi Arabia
• Israel
• Asia Pacific
• China
• Japan
• South Korea
• India
• Thailand
• Taiwan
• Indonesia