Germany Avocado Market - Forecasts from 2022 to 2027

Germany avocado market was valued at US$323.801 million in the year 2020.

Germany is a leading European market for food and beverages. During the recent period, there has been a steady increase in food imports due to the growing demand for exotic or ethnic cuisine, despite the proclivities of German consumers to prefer domestically produced goods. Moreover, consumption of about 8.1 million MT of fruit comprising frozen and canned fruits as well as on a fresh weight basis was registered by Germany during 2016/2017.

The size of the nation's population is the reason for Germany's ranking as the largest consumer of fruits among the EU-28 rather than the high per capita consumption. The factor pertaining to the German socio-economic makeup of its ageing and the increasing foreign-born population is expected to drive an increase in per capita fruit consumption [Source: USDA]. Further, with one of the highest levels of income globally, the consumption of organically produced fruits and products derived thereof is also expected to drive the market for avocados. Further, Germany is also known for the profusion of greengrocers, which are increasingly stocking exotic produce such as avocado in recent years.

Besides being about the consumption of seasonal produce, German consumers are also sensitive to environmentally friendly foods and packaging over others. This factor has the potential to drive the German avocado market growth to a new echelon during the next few years. For example, the EDEKA Group and Apeel were reported to extend their joint commitment further, as announced in August 2020. It was disclosed after a successful pilot test conducted with Apeel during the first quarter of 2020, which reportedly resulted in substantially reducing avocado food waste and a significant increase in sales and ‘greater customer satisfaction levels.
Moreover, a leading producer and exporter of fresh golden pineapples and tropical fruits in Latin America called La Dona Fruits has announced during August 2020, the launch of a vibrant brand for its high quality, sustainably sourced avocados, among others, which is destined for Europe besides the USA, with the rationale to attract the attention of retailers and wholesalers in Germany.

Besides, as per the Federal Statistical Office under the Federal Ministry of the Interior of Germany, in 2018, around 94,000 tons of avocado fruits worth 270 million euros were imported by Germany. This corresponds to around 1.13 kilograms per capita, measured against the population of Germany. It has also been reported that the import volume of this nutrient-rich fruit has increased almost fivefold over the past ten years.

The Federal Statistical Office also reaffirms that this superfood has been the German supermarket staple for quite some time. Thus, partly based on the market conditions and recent development, it can be delineated with certitude that the German avocado market is expected to witness robust growth.

Key Developments

January 2021: Westfalia Fruit, a leading worldwide avocado specialist, has agreed to acquire a majority stake in Hausladen Fruchthandel, a notable family-owned fruit supplier based in Munich, Germany, subject to merger control clearance.

August 2020.

The findings of an extended pilot trial of Apeel avocados at 2,900 EDEKA and Netto Marken-Discount shops in Germany were revealed by EDEKA and Apeel. Apeel has created a plant-based protective layer that extends the quality and shelf life of fruit and vegetables by decreasing moisture loss and oxidation. EDEKA saw a 50% drop in food waste in the avocado category and a 20% boost in sales as a result of this unique technique.

Impact of the COVID-19 pandemic

The COVID-19 pandemic led to a worldwide economic slowdown. The Implementation of strict lockdown and social distancing regulations resulted in a lot of industries facing significant losses. However, the avocado market in Germany had a positive impact of the COVID-19 pandemic. In 2020, despite the increasing COVID-19 cases, Germany surpassed the United Kingdom as the second-largest avocado consumption market. Total imports climbed by 22% over the previous year to 119,000 tonnes in 2020, according to the Ministry of Foreign Affairs, Europe. This was mainly due to the growing adoption of healthy eating habits among people. Moreover, as the country has started to repeal its lockdown measures, most industries have been reported to be recovering. Hence, the avocado market in Germany is expected to grow significantly post-pandemic.

Segmentation

By Type

• Hass Avocado
• Bacon Avocado

By Industry

• Food and Beverage
• Cosmetic

By Distribution Channel

• Online
• Offline
• Convenience stores