U.S. Zero Turn Mowers Market - Comprehensive Study and Strategic Assessment 2022-2027

The U.S. zero turn mowers market is expected to grow at a CAGR of 5.08% during 2022-2027.

MARKET OVERVIEW

The market demand for zero turn mowers in the U.S. is attributed to the increasing landscaping industry's lawn care services. Further, the rising number of residential households is owing to a surge in demand for lawn care, and backyard beautification is pushing the demand for landscaping services (around 81% of all Americans have lawns in their houses). The growing government endeavors to expand green acreage and increase awareness about sustainable technologies, such as gasoline-powered lawn mowers with cordless zero-turn lawn mowers.

These are some significant factors driving the U.S. zero turn mowers market. Low-noise technologies are also gaining popularity fast as they can be used in noise-sensitive locations.

The manufacturers also highlight the use of ergonomic design in Zero-turn mowers. Developing various varieties of the latest and advanced innovations for different product portfolios has increased rivalry among the vendors. Thus, manufacturers in the country are anticipated to concentrate on improving technical development and innovations for the advancement of their products as well as minimizing their product costs. Furthermore, the manufacturers are also introducing emission-less zero-turn lawn mowers, which can run on alternative fuels such as propane, CNG, and others, producing less harmful gas emissions.

IMPACT OF COVID-19

Covid 19 significantly affected the demand for lawnmowers from the commercial sector. The reducing demand for lawn mowers from the commercial sector, such as the landscaping industry, golf courses, sports stadiums, and others, is due to these facilities' shutdown. Moreover, the closure of hotels, resorts, parks, and others is also affecting the usage of lawnmowers. The growing gardening and lawn care activities among household owners have raised the demand for lawn mowers in the residential sector. Though sales were comparatively low during H1 2020, H2 2020 witnessed considerable growth in the U.S. zero turn mowers market.

MARKET TRENDS AND OPPORTUNITIES

Growth in Commercial Construction

In the U.S., the spending by the government on commercial construction is expected to increase by nearly 5.5%. For instance, in Manhattan, 12 million square feet of new office space are expected to be available by 2022. Hence, such expansion supports the U.S. zero-turn mowers market. The construction of hotels, amusement parks, private & government offices, and sports & convention centers is growing, supporting the commercial construction market.

Rising Demand for Electric Zero-turn Mowers

Gas-powered lawn mowers contribute nearly 5% of the air pollution in the U.S., raising the need for eco-friendly equipment. The rising consumer awareness about sustainability encourages individuals to adopt technology that minimizes carbon emissions and helps save the environment. Therefore, the manufacturers also emphasized innovating their electric lawn mowers product line across various power capacities. Hence, the mentioned factors are expected to increase the demand for cordless zero-turn lawn mowers.

Shifting To Alternative Fuel

In the U.S., lawn mowing consumes approximately 1.2 billion gallons of gasoline annually. The gasoline-powered Zero-turn mowers utilize as much fuel as a commercial work truck. Hence, powering Zero-turn lawn mowers with alternate fuel choices is an efficient way to lessen fuel consumption, lowering the harmful emissions and the adverse environmental effects.
“Clean Cities Program,” launched by the U.S. Department of Energy, focuses on lowering the usage of fuel that causes harm to the environment. Hence, it has launched a guide informing the commercial mowing industry and users about the available alternative options to power lawn equipment and the associated benefits. Such factors will motivate vendors to focus on propane, CNG, and environmentally friendly biodiesel mowers, further boosting the U.S. zero turn mowers market.

SEGMENTATION ANALYSIS

INSIGHTS BY FUEL TYPE

By fuel type, gasoline-powered mowers lead the U.S. zero turn mowers market. The highest share of gasoline-based zero-turn lawn mowers is due to their high power compared to batteries-powered lawn mowers. Moreover, these zero-turn lawn mowers are suitable for thick and dense grass and get the mowing job done in a shorter period than other mowers.

Segmentation by Fuel Type

• Gasoline-Powered
• Electric-Cordless
• Propane-Powered

INSIGHTS BY HORSEPOWER TYPE

The 18-24 HP segment dominates the U.S. zero turn mowers market, growing with a CAGR of 4.93% during the forecast period. The demand is supported by the significant consumption in the landscaping industry. Moreover, the growth in commercial green spaces and large parks and gardens has led to increased consumption of 18-24 HP Zero-turn mowers, as these mowers are ideal for medium to large lawn areas. Furthermore, with the rising disposable income and quality of living, residential individuals are increasingly investing in lawn maintenance activities.

Segmentation by Horsepower Type

• < 18HP
• 18-24HP
• >24HP

INSIGHTS BY END-USER

By end-user-type professional landscaping services, zero-turn lawn mowers are leading the market. The professional landscaping services segment of zero-turn lawn mowers accounted for the highest revenue share in the market, owing to the rising demand for garden parties and cookouts, thereby boosting the demand for backyard beautification and landscaping in the residential sector.

Segmentation by End-User

• Professional Landscaping Services
• Golf Courses & Other Sports Arenas
• Residential
• Government & Others

Segmentation by Blade Type

• Standard Blades
• Mulching Blades
• Lifting Blades

Segmentation by Start Type

• Push Start
• Key Start

Segmentation by Distribution Channel

• Offline
• Online

REGIONAL ANALYSIS

The increase in the country's residential sector significantly affects the U.S. zero-turn mower production. In 2021, according to U.S. Census Bureau, the household units were approximately 142.15 million. Hence, such expansion is expected to support the demand for the zero-turn mower market in the coming years.

In 2021, the South region accounted for a revenue share of 33.36% and dominated the U.S. zero turn lawn mowers market. The U.S. includes approximately 16,100 golf courses. The U.S. has opened 22 new golf courses across the region. Northwest, accounting for a significantly lower revenue share, is expected to grow at a higher CAGR of 4.79 % during the forecast period. In 2020, the region accounted for more than 4,800 golf courses, with Florida and Texas being the leaders with the highest number of golf courses.

New York Park’s management includes 30,000 acres of parkland consisting of natural areas and various public amenities such as playgrounds, basketball courts, picnic lawns, boardwalks, and others. Hence, such investment is supporting the demand for Zero-turn mowers. The development of the hotel industry in California is anticipated to increase green spaces across these facilities. More than 51 hotels were built in the state in H1 2021, and another 1,200 hotels are now in development. Hence, such expansion in the hotel industry is significantly helping to grow the U.S. zero turn mowers market.

Segmentation by Geography

• U.S
• Southern US
• Western US
• Midwest US
• Northeastern US

COMPETITIVE LANDSCAPE

The U.S. zero turn mowers market contains numerous vendors: Deere & Company, Husqvarna Group, KUBOTA Corporation, STIGA, ARIENS CO., and others. There is extreme competition for market share among the vendors, which results from mergers & acquisitions. The mergers and acquisitions help to develop and enhance the product offerings to be competitive in the growing market. Due to the rising trend of using minor carbon energy sources, market leaders are highlighting adopting efficient energy products.

Manufacturers stress effective ways in which new goods are introduced to produce, assemble, and sell while satisfying customers' different needs and requirements. Furthermore, companies are running various marketing campaigns to attract and retain clients. For instance, Deere & Co. holds the Green Fever sales event and offers the GreenFleet Loyalty Rewards program to add value by offering promotions and discounts. It also provides flexible NEVER STOP leasing programs.

Key Vendors

• Deere & Company
• Honda
• Husqvarna Group
• Kubota Corporation
• MTD Products
• The Toro Company

Other Prominent Vendors

• Ariens Company
• Altoz
• Bad Boy Mowers
• Bobcat Company
• Briggs & Stratton
• Chervon Group
• Greenworks Tools
• IHI Shibaura Machinery Corporation
• Metalcraft of Mayville
• Stanley Black & Decker
• Swisher Inc
• The Grasshopper Company
• Techtronic Industries
• WALKER MANUFACTURING
• Wright Manufacturing
• Yangzhou Weibang Garden

KEY QUESTIONS ANSWERED

1. How big is the U.S. zero turn mowers market during the forecast period?
2. What is the growth rate of the U.S. zero turn mowers market?
3. What will be the U.S. zero turn mowers market share in the number of units by 2027?
4. Who are the key players in the U.S. zero turn mowers market?
5. What factors impact the U.S. zero turn mowers market growth?