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The U.S. nail salons industry, populated by nearly 28,000 small businesses, had been growing strongly through 2019, reaching a value of $8 billion (actually $17.3 billion when counting sole proprietor nail technicians not working in a retail facility). This growth came to a halt with the pandemic of 2020, which closed many salons for months. However, the industry is recovering as more Americans are vaccinated and shops re-open.
This Marketdata report is a comprehensive statistical profile covering the nature and operations of the nail salons business, services provided, key operating ratios/metrics, dollar size and growth of the industry from 2007 to 2025 Forecast, economic structure of the business (ratios: national, by state), top franchisors list, and more.
The effects of the pandemic are discussed, as well as the outlook for recovery in 2021, and a long-term forecast to 2025. The report also analyses the average yearly revenues per nail salon (for franchises and non-franchises), profitability (industry income statement. Market potential/nail salon revenues for 50 states. Report includes a directory of industry reports, trade associations and magazines.
Sources include U.S. Census Bureau surveys, County Business Patterns, Bureau of Labor Statistics, Nails Magazine, Professional Beauty Association, and original Marketdata research.
The report consists of 48 pages and 33 tables and charts.
Note:
A Data Pack report is primarily statistical tables and charts, with some analyses. The report does not contain in-depth competitor profiles or in-depth discussions of industry trends and issues. Rather, it covers the industry structure, $ size/growth, and key operating ratios (national state).
Table of Contents
Nature of the Industry
- Definition and number of nail salons and nail technicians, mobile salons, full-service salons, states with highest no. of nail salon workers
- Key Industry Statistics: amount spent on nail care, customer demographics, nail tech training, work hours, avg. salaries, pricing, etc.
Tables:
- Share of consumers of hair and nail salons by age group.
Market Size, Growth, Forecasts
- Estimates of industry size/no. of nail salons by U.S. Census Bureau vs. Nails Magazine, other sources, why some estimates don’t make sense
- Discussion & analysis of historical growth trends, during last recession, recovery since then, current situation, rationale
- Discussion of major factors affecting industry growth
- 2020 Performance: Effects of The Pandemic: Analysis & discussion, BLS payroll data
- 2021 Industry Outlook: Prospects for a recovery: Analysis & discussion, recent BLS payroll data
- 2025 Industry Forecast: Long-term outlook: Analysis & discussion, demand factors
Tables:
- Number & Receipts of U.S. Nail Salons: Employers with Payrolls: 2007-2025 F
- Number & Receipts of U.S. Nail Salons: Non-Employers without Payrolls: 2007-2025 F
- Total Size of the U.S. Nail Salons Industry: Employers & Non-Employer: 2007-2025 F
- Non-employer Establishments, by Revenue Class: 2018
- Number of nail technicians in the U.S. from 2006 to 2018
Industry Economic Structure & Operating Metrics
- Summary of key industry metrics, NAICS code for the industry, discussion of employer vs. non-employer establishments, number and avg. salary of nail technicians
- Number of nail salon establishments, by employment size: 2017 & 2012
- Industry snapshot: 2007, 2012, 2017: no. of firms, estabs., receipts, employees
- Labor costs & productivity, sales/payroll ratio
- Avg. receipts per nail salon: 2017, 2019
- Avg. receipts, avg. payroll, avg. no employees: 2007, 2012, 2017
Industry ratios (no. of firms, establishments, receipts, payroll as % receipts for 2017 & 2012) by:
- Legal form of organization -corporations, sole proprietorships, partnerships: no. of employees).
- Single vs. multi-unit firms, by size
- Concentration Ratios: ratios for top 4, 8, 20, 50 largest firms
- Receipts size of establishments (under $100,000 to $5 mill.)
- No. of nail salons, receipts & avg. receipts per establishment, alpha by state: 2019
Geographic Analysis
- Top 7 states, by no. of nail salons
- Top 6 states, by receipts
- No. of nail salons, receipts & avg. receipts per establishment, by state, ranked by number - 2019 (County Business Patterns, Marketdata estimates)
Nail Technicians Data
- No. of nail techs: 2006-2018
Tables:
- Mean wages, by state, for Manicurists and Pedicurists: 2020
Nail Salon Operating Costs & Metrics
- Discussion of FabJob Guide and BLS data on nail salon owner’s potential earnings and salon profit margins, factors affecting profitability
- Sample Profit & Loss Monthly Statement for an Average Nail Salon: 2019 (Marketdata estimates)
Tables:
- Avg. price of nail services, by type (Nails Magazine data)
- Services provided by nail salons, percent offered (Nails Magazine data)
Franchising
Table:
- List of top nail salon franchises, no. of outlets
- Frenchie’s Franchise Sample Annual Income Statement: Salon in year 4, 2018
Reference Directory
- List of nail salon trade associations, journals, special industry reports, articles, other key contacts - address & phones
Methodology
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