Online and Agency Sales Channels will Drive Competitive Intensity
This research service analyzes digital retail initiatives in new electric vehicle (EV) sales, focusing on the European, North American, and Chinese new electric passenger vehicle market. It provides an overview of the digitalization influence on stakeholders in the retail value chain.
This study discusses potential digital trends and implications, examines the European, North American, and Chinese regulatory landscape, and elaborates on sales trends through various channels. In addition, it assesses customers' online journeys, digitalization impact on each retail activity, and the stance of important OEMs regarding online sales implementation.
The research service discusses growth opportunities for digital electric vehicle retailing and offers actionable insight to market participants to leverage these opportunities.
Retail value chain stakeholders must offer omnichannel purchase options due to digital advancement and consumers expecting online purchase comfort. It will boost EV retail digitalization growth in the next 7 years. Likewise, industry stakeholders should digitalize every aspect of the sales process to use this opportunity and ensure faster growth.
Key Issues Addressed
- Digital activities in direct-to-customer (D2C) new battery electric vehicle (BEV) retailing
- Impact of digitalizing new BEV retailing
- Key industry trends impacting the digitalizing D2C channel in new BEV retailing
- Digital D2C sales approach of different stakeholders and implications
- Sales forecast for BEVs by various sales channels
- Identification of top OEMs and companies to watch
