E-Learning Market in India 2022-2027

E-learning is a flexible form of education that makes use of the internet. The number of online learning platforms is growing across all levels of education, including K-12, higher education, test preparation, and informal learning. The Indian e-learning market is incredibly fragmented, with only a handful of specialized businesses operating in various niches and several start-ups slowly gaining ground with cutting-edge goods. Students can track their progress in real-time using automated online records on e-learning portals.

Market Insights:

E-learning has undergone technological advancements over the past ten years. These include the use of cloud-based platforms, virtual reality (VR), and augmented reality (AR), as well as the integration of information and communications technology (ICT) into educational settings. In 2021, India's e-learning market was estimated to be worth INR 108.79 Bn. By 2027, it is anticipated to have grown at a compound annual growth rate (CAGR) of about 18.26%, reaching a value of INR 299.18 Bn.

Impact of COVID-19:

After the pandemic, in-person classes were discontinued to stop the virus from spreading. But nobody anticipated it would have such a profound impact. Institutions are implementing e-learning strategies and switching to online classes to continue learning. The demand for academic books decreased by 40% to 50% due to the closure of educational institutions.

Governmental initiatives:

The government aims to boost the critical thinking skills and creativity of students through 750 virtual labs for science and mathematics, and 75 skilling e-labs within 2022 - 23. The government has also planned to set up a Digital University to provide world-class quality universal education with a personalized learning experience to students.

Key growth drivers of the market
India's demand for internet services has grown over time due to the increased accessibility of inexpensive cell phones. In urban and rural locations, this has increased the demand for online information, particularly educational materials.

Critical deterrents to the growth of the market
The adoption of online learning is hampered by the fact that Indians are accustomed to and at ease with the traditional face-to-face style of instruction. Online channels fall short when it comes to simulating elements of offline media, such as peer contact, group learning, feedback, and developing soft skills.