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United Kingdom (UK) Small Kitchen Appliances Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

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    Report

  • 50 Pages
  • September 2022
  • Region: United Kingdom
  • GlobalData
  • ID: 5691553
United Kingdom (UK) Small Kitchen Appliances Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK small kitchen appliances market. The report focuses on five key subcategories: kettles & hot beverage makers, electrical kitchen gadgets, toasters & sandwich makers, small table top cooking appliances, and food preparation appliances. Consumer data is based on our July 2022 UK small kitchen appliances survey, using a panel of 2,000 nationally representative consumers.

Scope

  • Amazon is the most shopped retailer for small kitchen appliances
  • Home delivery is the most popular online fulfilment method for small kitchen appliances
  • Price is the most important driver when selecting which retailer to purchase small kitchen appliances from

Reasons to Buy

  • Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

  • Definitions
  • Consumer Penetration by Subcategory
  • Drivers of Purchase
  • Spending
  • Retailer Use
  • Retailer Profiles
  • Retailer Drivers
  • Retailer Improvements
  • Brand Use
  • Brand Drivers
  • Replacement Cycle
  • Channel Use
  • Research Prior to Purchase
  • Category-specific Questions
  • Methodology & Contacts
List of Tables
  • Consumer Penetration by Product, 2022
  • Purchase Motivations, 2022
  • Retailer Conversion Rates, 2022
  • Retailers Purchased from by Subcategory (Top 5), 2022
  • Retailer Usage by Demographic, 2022
  • Drivers of Retailer Choice by Retailer, 2022
  • Retailer Improvement Opportunities by Retailer, 2022
  • Brand Conversion Rates, 2022
  • Drivers of Brand Choice by Brand, 2022
List of Figures
  • Consumer Penetration, 2022
  • Consumer Penetration by Subcategory, 2022
  • Replacement Cycle, 2022
  • Average Spend by Subcategory, 2022
  • Retailers Visited & Purchased from, 2022
  • Retailer Profile - Amazon, 2022
  • Retailer Profile - Argos, 2022
  • Retailer Profile - Tesco, 2022
  • Retailer Profile - ASDA, 2022
  • Retailer Profile - Currys, 2022
  • Drivers of Retailer Choice, 2022
  • Retailer Improvement Opportunities, 2022
  • Brands Considered & Purchased, 2022
  • Drivers of Brand Choice, 2022
  • Shopper Research Process, 2022
  • Channel Usage when Researching, 2022
  • Channel Usage when Purchasing, 2022
  • Online Fulfilment Methods, 2022
  • Shopper Views on Online Shopping for Small Kitchen Appliances, 2022
  • Satisfaction with Online Shopping for Small Kitchen Appliances, 2022
  • Views Prior to Purchase, 2022
  • Factors of Importance, 2022
  • Opinions on Small Kitchen Appliances, 2022
  • Cooking time taken each week, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amazon
  • Argos
  • Tesco
  • ASDA
  • Currys
  • John Lewis & Partners
  • B&M
  • Lidl
  • Wilko
  • Sainsbury's
  • Morrisons