Analysis of destination markets, infrastructure and attractions, main and emerging source markets, as well as risks and opportunities in Turkey. This report explores the types of travelers that visit the region as well as a SWOT analysis.
Key Highlights
- Prior to the implementation of COVID-19 travel restrictions and following the failed coup attempt in 2016, international travel to Turkey was expanding quickly and reached a high of xx million visits in 2019 (CAGR 2016-2019: xx%).
- Turkey stood out from the rest of Europe by not declaring a national lockdown until April 2021. The slow response to COVID-19 greatly impacted the spread of the virus throughout the country.
- The majority of international visits in 2021 were for leisure purposes, with inbound arrivals choosing Turkey as a destination for sun and beach, exploration of culture and heritage, and spa holidays.
- Due to the decreased demand for travel, COVID-19 had a significant influence on Turkey's domestic travel expenditures in 2021. Turkey saw xx million domestic trips in 2019, but only xx million were conducted there in 2021.
Scope
- This report is part of the publisher's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case, Turkey.
Reasons to Buy
- Obtain a clear and detailed insight into new developments in a major tourist destination.
- Use data and analysis to explore trends related to international arrivals and spending, tourism segments as well as construction, airlines and hotel developments.
- Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.
Table of Contents
- Overview
- Key Trends
- Projects & Development
- COVID-19 Impact
- Source Markets
- Types of Tourism
- Destination Focus: Main Destinations
- Regional Risk & SWOT Analysis
- Appendix & References
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Turkish Airlines
- Corendon Airlines
- Anadolu Jet
- Pegasus Airlines
- Wyndham Hotels and Resorts
- Marriott International
- Accor
- Hilton