United Kingdom (UK) Summer - Analyzing Market, Trends, Consumer Attitudes and Major Players, 2022 Update, report forms part of the publisher's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on summer items. The report analyses the market, the major players, the main trends, and consumer attitudes.
Key Findings
- Cost-of-living crisis impacts summer spend as consumers prioritise essential items
- Discounts gained appeal this summer as consumers focused on price
- Popularity of holidays return, but consumers are conscious of unnecessary spend
Scope
- With price inflation in the UK at 9.9% in August, consumers are cutting back to making savings wherever possible. Tough macroeconomic conditions have impacted consumer sentiment as more consumers stated that they felt slightly or significantly worse off this year compared to last year, up 22.9ppts on 2021.
- More consumers went on holiday abroad this year - up 13.5ppts on last year as the ease of travelling overseas improved this year with no need to test or isolate at most popular destinations.
- The discounters, Aldi and Lidl, have seen increasing appeal this summer, with retailer usage at Aldi and Lidl up compared to 2021
Reasons to Buy
- Use our in-depth consumer insight to learn which summer product categories are shopped the most by consumers and to ensure that product offers are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our average spend data to understand how much consumers are paying in each summer category.
Table of Contents
- THE KEY FINDINGS
- The Key Findings
- Cost-of-living crisis impacts summer spend as consumers prioritise essential items
- Discount gained appeal this summer as consumers focused on price
- Popularity of holidays return, but consumers are conscious of unnecessary spend
- Trend insight - stores
- Trend insight - online
- CONSUMER ATTITUDES
- Buying dynamics
- Financial wellbeing
- Summer spending
- Financial spending
- Summer activities
- Summer statements
- Retailer selection
- Retailer ratings - grocers
- Retailer ratings - non-food retailers
- Holidaying the UK
- International holidays
- Bank holiday activities
- SEASONAL FOOD AND DRINK
- Buying dynamics
- Retailer used
- Retailers most used
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Average spend
- Buying dynamics
- Retailer selection
- HOLIDAY SHOPPING
- Buying dynamics
- Retailer used
- Retailers most used
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Average spend
- Buying dynamics
- Retailer selection
- GENERAL SUMMER PURCHASING
- Buying dynamics
- Retailer used
- Retailers most used
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Average spend
- Buying dynamics
- Retailer selection
- METHODOLOGY
- Technical details: consumer survey work
- Retailer ratings across key measures - grocers, 2021
- Retailer ratings across key measures - non-food retailers, 2022
- Bank holiday products purchased - food items, 2022
- Bank holiday products purchased - drink items, 2022
- Retailers shopped at for food & drink, 2021 and 2022
- Retailers most shopped at for food & drink, 2021 & 2022
- Products purchased - BBQ food, 2021 & 2022
- Products purchased - non-alcoholic drinks, 2021 & 2022
- Products purchased - alcohol, 2021 & 2022
- Products purchased - desserts, 2021 & 2022
- Retailers shopped at for summer holiday shopping, 2021 & 2022
- Products purchased - holiday healthcare, 2021 & 2022
- Retailers used - holiday healthcare, 2021 & 2022
- Products purchased - clothing & accessories, 2021 & 2022
- Retailers used - clothing & accessories, 2021 & 2022
- Products purchased - beach & swim, 2021 & 2022
- Retailers used - beach & swim, 2021 & 2022
- Products purchased - entertainment, 2021 & 2022
- Retailers used - entertainment, 2021 & 2022
- Products purchased - luggage & travel accessories, 2021 & 2022
- Retailers used - luggage & travel accessories, 2021 & 2022
- Products purchased - holiday accessories, 2021 & 2022
- Retailers used - holiday accessories, 2021 & 2022
- Products purchased - camping & outdoors, 2021 & 2022
- Retailers used - camping & outdoors, 2021 & 2022
- Retailers shopped at for general summer purchasing, 2021 & 2022
- Products purchased - summer clothing, 2021 & 2022
- Retailers used - summer clothing, 2021 & 2022
- Products purchased - outdoor & gardening products, 2021 & 2022
- Retailers used - outdoor & gardening products, 2021 & 2022
- Products purchased - items for events at home, 2021 & 2022
- Retailers used - items for events at home, 2021 & 2022
- Products purchased - picnic, 2021 & 2022
- Retailers used - picnic, 2021 & 2022
Figure 1: Top LCC Markets in 2021, number of seats sold (M)
Figure 2: Top LCC Markets in 2021, number of seats sold (M)
Figure 3: Top five Americas markets: Number of seats sold, LCC (M)
Figure 4: Top five Americas markets: Load Factor (%), LCC
Figure 5: Top five Asia-Pacific markets: Number of seats sold, LCC (M)
Figure 6: Top five Asia-Pacific markets: Load Factor (%), LCC
Figure 7: Top five Europe markets: Number of seats sold, LCC (M)
Figure 8: Top five Europe markets: Load Factor (%), LCC
Figure 9: Top five Middle East & Africa markets: Number of seats sold, LCC (M)
Figure 10: Top five Middle East & Africa markets: load factor (%), LCC
Figure 11: Top 10 LCC markets by total number of seats sold, 2021 versus 2025 (M)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- ASDA
- Aldi
- Co-op
- Lidl
- Marks & Spencer
- Morrisons
- Sainsbury's
- Tesco
- Waitrose & Partners
- Amazon
- Boots
- John Lewis & Partners
- Next
- Poundland
- Primark
- Superdrug
- Iceland
- Ocado
- H&M
- TK Maxx
- Home Bargains
- Wilko
- Matalan
- Sports Direct
- WH Smith
- B&M
- Very
- Argos
- Go Outdoors
