Asia Pacific Marketing Cloud Platform Market Size, Share & Industry Trends Analysis Report by Component (Platforms and Services), Marketing Function, Deployment Mode, Organization Size, Vertical, Country and Growth Forecast, 2022-2028

The Asia Pacific Marketing Cloud Platform Market should witness market growth of 8.9% CAGR during the forecast period (2022-2028).

A component known as Journey Builder assists marketers in adapting campaigns to the behavior and needs of customers, as well as their demographic and communication channel preferences. When a consumer joins a loyalty program, Marketing Cloud may be prompted to send a welcome message; other events may trigger data updates in the customer contact record.

The Marketing Cloud is linked to Salesforce.com's Sales Cloud and Service Cloud, enabling coordination that gives a unified experience and preventing marketers from all three divisions from contacting clients independently. A CRM system provides sales, customer service, business development, recruiting, marketing, and any other department with a more efficient way to handle the external contacts and relationships that are essential to business success.

A CRM tool enables the storage of consumer and contender contact information, the identification of sales opportunities, the recording of service issues, and the management of marketing campaigns - all in one central location - and makes information around every consumer interaction accessible to any employee who may require it.

Rising demand for advanced and creative CRM solutions in developing countries such as India and China are anticipated to serve as a driving force for the regional market's expansion. In addition, the significant growth of the e-commerce industry in Asian nations would contribute to the expansion of the regional market. The Asia-Pacific region is home to a large client base, which encourages numerous brands to enter the market and develop effective communication to interact with and comprehend the special needs of customers.

The China market dominated the Asia Pacific Marketing Cloud Platform Market by Country in 2021; thereby, achieving a market value of $1,502.7 million by 2028. The Japan market is registering a CAGR of 8.3% during (2022-2028). Additionally, The India market would showcase a CAGR of 9.6% during (2022-2028).

Based on Component, the market is segmented into Platforms and Services. Based on Platforms Type, the market is segmented into Software-as-a-service, Customer Relationship Management and Business-to-Business. Based on Marketing Function, the market is segmented into Advertising & Branding, Designing, Sales Channel, Customer Support and Others. Based on Deployment Mode, the market is segmented into Public and Private. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on Vertical, the market is segmented into Retail & eCommerce, BFSI, IT & Telecom, Education, Travel & Hospitality, Media, Entertainment, & Gaming, Healthcare & Life Sciences and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Salesforce.com, Inc., Oracle Corporation, Pegasystems, Inc., HubSpot, Inc., SAP SE, SAS Institute, Inc., Redpoint Global, Inc., Cheetah Digital and Sitecore, Inc.

Scope of the Study

By Component

• Platforms
  • Software-as-a-service
  • Customer Relationship Management
  • Business-to-Business
• Services

By Marketing Function

• Advertising & Branding
• Designing
• Sales Channel
• Customer Support
• Others

By Deployment Mode

• Public
• Private

By Organization Size

• Large Enterprises
• Small & Medium Enterprises (SMEs)

By Vertical

• Retail & eCommerce
• BFSI
• IT & Telecom
• Education
• Travel & Hospitality
• Media, Entertainment, & Gaming
• Healthcare & Life Sciences
• Others

By Country

• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific

Key Market Players

List of Companies Profiled in the Report:

• Adobe, Inc.
• Salesforce.com, Inc.
• Oracle Corporation
• Pegasystems, Inc.
• HubSpot, Inc.
• SAP SE
• SAS Institute, Inc.
• Redpoint Global, Inc.
• Cheetah Digital
• Sitecore, Inc.

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