The Asia Pacific Audiobooks Market should witness market growth of 26.6% CAGR during the forecast period (2022-2028).
If there is no voice from the author in the content on different mediums, then there is no guide for the audience to adhere to across the various transmedia, and they will lose interest quickly. Since audiobooks are primarily listened to digitally today, audio publishers occasionally look for audio-specific elements from the author's platform, such as a broadcast or radio show host, before acquiring that title. Giamatti's cameo performance alone elevated the audiobook's reputation even more.
Similar to book readers, podcast listeners are more likely to choose to consume the book in the medium with which they are most comfortable, which supports the audio marketing team's decision to target My Favorite Murder enthusiasts. By targeting podcast listeners, publishers have a greater chance of persuading consumers to listen to an audiobook chapter rather than a podcast episode.
While the narration is a crucial aspect of any audiobook, the established platform and the ability to target listeners through the podcast were crucial to the success of Stay Sexy and Don't Get Murdered. Audiobooks are distributed in any audio format available, but primarily on records, cassette tapes, CDs, MP3 CDs, downloadable digital formats, Windows Media Audio, and Advanced Audio Coding, and solid-state preconfigured digital devices in which the audio content is preloaded and listed alongside a hardware device.
India began to produce audiobooks slightly later than the rest of the globe. On the Indian market, audiobooks only gained mainstream appeal in 2010. This is mostly due to publishers' and writers' lack of organized efforts in the past. The marketing efforts and availability of Audiobooks have made India one of the world's fastest-growing markets for Audiobooks. The lifestyle of urban Indians and one of the longest daily travel times have also contributed to the region's audiobook popularity.
The China market dominated the Asia Pacific Audiobooks Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1,364.9 million by 2028.The Japan market is estimated to grow a CAGR of 25.8% during (2022-2028). Additionally, The India market would experience a CAGR of 27.3% during (2022-2028).
Based on Preferred Device, the market is segmented into Smartphones, Laptops & Tablets, Personal Digital Assistants and Others. Based on Target Audience, the market is segmented into Adults and Kids. Based on Distribution Channel, the market is segmented into One-time Download and Subscription-Based. Based on Genre, the market is segmented into Fiction and Non-Fiction. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Amazon.com, Inc., Google LLC, Storytel AB (Massolit Media AB), Downpour (Blackstone Audio, Inc), Softonic International S.A., W.F. Howes Ltd. (RBmedia) (KKR & Co. Inc.), Scribd, Inc., Barnes & Noble, Inc. (Elliott Management Corporation), and Rakuten Kobo, Inc.
If there is no voice from the author in the content on different mediums, then there is no guide for the audience to adhere to across the various transmedia, and they will lose interest quickly. Since audiobooks are primarily listened to digitally today, audio publishers occasionally look for audio-specific elements from the author's platform, such as a broadcast or radio show host, before acquiring that title. Giamatti's cameo performance alone elevated the audiobook's reputation even more.
Similar to book readers, podcast listeners are more likely to choose to consume the book in the medium with which they are most comfortable, which supports the audio marketing team's decision to target My Favorite Murder enthusiasts. By targeting podcast listeners, publishers have a greater chance of persuading consumers to listen to an audiobook chapter rather than a podcast episode.
While the narration is a crucial aspect of any audiobook, the established platform and the ability to target listeners through the podcast were crucial to the success of Stay Sexy and Don't Get Murdered. Audiobooks are distributed in any audio format available, but primarily on records, cassette tapes, CDs, MP3 CDs, downloadable digital formats, Windows Media Audio, and Advanced Audio Coding, and solid-state preconfigured digital devices in which the audio content is preloaded and listed alongside a hardware device.
India began to produce audiobooks slightly later than the rest of the globe. On the Indian market, audiobooks only gained mainstream appeal in 2010. This is mostly due to publishers' and writers' lack of organized efforts in the past. The marketing efforts and availability of Audiobooks have made India one of the world's fastest-growing markets for Audiobooks. The lifestyle of urban Indians and one of the longest daily travel times have also contributed to the region's audiobook popularity.
The China market dominated the Asia Pacific Audiobooks Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1,364.9 million by 2028.The Japan market is estimated to grow a CAGR of 25.8% during (2022-2028). Additionally, The India market would experience a CAGR of 27.3% during (2022-2028).
Based on Preferred Device, the market is segmented into Smartphones, Laptops & Tablets, Personal Digital Assistants and Others. Based on Target Audience, the market is segmented into Adults and Kids. Based on Distribution Channel, the market is segmented into One-time Download and Subscription-Based. Based on Genre, the market is segmented into Fiction and Non-Fiction. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Amazon.com, Inc., Google LLC, Storytel AB (Massolit Media AB), Downpour (Blackstone Audio, Inc), Softonic International S.A., W.F. Howes Ltd. (RBmedia) (KKR & Co. Inc.), Scribd, Inc., Barnes & Noble, Inc. (Elliott Management Corporation), and Rakuten Kobo, Inc.
Scope of the Study
By Preferred Device
- Smartphones
- Laptops & Tablets
- Personal Digital Assistants
- Others
By Target Audience
- Adults
- Kids
By Distribution Channel
- One-time Download
- Subscription-Based
By Genre
- Fiction
- Non-Fiction
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Apple, Inc.
- Amazon.com, Inc.
- Google LLC
- Storytel AB (Massolit Media AB)
- Downpour (Blackstone Audio, Inc)
- Softonic International S.A.
- W. F. Howes Ltd. (RBmedia) (KKR & Co. Inc.)
- Scribd, Inc.
- Barnes & Noble, Inc. (Elliott Management Corporation)
- Rakuten Kobo, Inc.
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
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- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 4. Asia Pacific Audiobooks Market by Preferred Device
Chapter 5. Asia Pacific Audiobooks Market by Target Audience
Chapter 6. Asia Pacific Audiobooks Market by Distribution Channel
Chapter 7. Asia Pacific Audiobooks Market by Genre
Chapter 8. Asia Pacific Audiobooks Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Apple, Inc.
- Amazon.com, Inc.
- Google LLC
- Storytel AB (Massolit Media AB)
- Downpour (Blackstone Audio, Inc)
- Softonic International S.A.
- W.F. Howes Ltd. (RBmedia) (KKR & Co. Inc.)
- Scribd, Inc.
- Barnes & Noble, Inc. (Elliott Management Corporation)
- Rakuten Kobo, Inc.
Methodology
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