The 78-page 2024 Advertising Agencies Market Research Report is one of the most comprehensive and in-depth assessments of the industry in the United States with over 100+ data sets covering 2015-2028.
This report is full of industry insights including historical and forecasted market size, revenue and industry breakdowns by product lines, size of company, concentration segmentation, business structure, customer type, state and MSA, profitability, financial ratios, balance sheet benchmarks, BCG matrix, extensive statistics by state and MSA, operating expense details, workforce composition, industry consolidation analysis, sector benchmarks, employee productivity, price inflation, pay bands for the top 20 industry jobs, trend analysis and forecasts on numerous industry statistics including companies, locations, employees, pay, and much more.
The Advertising Agencies industry includes companies primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These companies are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, brand strategy and management, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).
This report was developed utilizing the results from extensive business surveys and econometrics. Professionals utilize this report for market sizing, industry analysis, benchmarking, forecasting, strategic planning, market analysis, due diligence, valuation, sales & marketing strategy, operational streamlining, organizational strategy, evaluating opportunities, and many other analyses.
Review the 78-page table of contents or download a sample report to see the data-rich insights, which leaders have come to depend on for their research, strategic, and benchmarking needs.
This report is full of industry insights including historical and forecasted market size, revenue and industry breakdowns by product lines, size of company, concentration segmentation, business structure, customer type, state and MSA, profitability, financial ratios, balance sheet benchmarks, BCG matrix, extensive statistics by state and MSA, operating expense details, workforce composition, industry consolidation analysis, sector benchmarks, employee productivity, price inflation, pay bands for the top 20 industry jobs, trend analysis and forecasts on numerous industry statistics including companies, locations, employees, pay, and much more.
The Advertising Agencies industry includes companies primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These companies are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, brand strategy and management, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).
This report was developed utilizing the results from extensive business surveys and econometrics. Professionals utilize this report for market sizing, industry analysis, benchmarking, forecasting, strategic planning, market analysis, due diligence, valuation, sales & marketing strategy, operational streamlining, organizational strategy, evaluating opportunities, and many other analyses.
Review the 78-page table of contents or download a sample report to see the data-rich insights, which leaders have come to depend on for their research, strategic, and benchmarking needs.
Below are a few of the hundreds of stats from the report:
INDUSTRY SIZE
- In 2023, industry sales were $74.4 billion
- Purchase now for historicals (2015-2023) and forecasts for 2024 and the next 5 years
INDUSTRY GROWTH
- Over the past 5 years, the industry has grown at an annual rate of 7.5%
- The report has historical, annual and forecasted growth rates
COMPANY GROWTH
- There are 12,900 companies in the industry
- Learn more about the historical and forecasted industry composition
SALES PER COMPANY
- In 2023, the average sales per company was $5.8 million
- Purchase now for historical and forecasted sales per company
INFLATION & PRICING
- Inflation has averaged 1.4% over the past 5 years
- The report has historicals (2015-2023), 4 years of monthly figures, and 2024 & 5-year forecast
PROFITABILITY
- For unprofitable companies, the average net loss is -11.9%
- The report has more on market and profitability dynamics
RIGHTSIZING ANALYSIS
- Employee productivity is $318,674
- Learn more about historical and forecasted employee productivity
EXPENSE BENCHMARKING
- 2.9% of expenses is spent on health insurance
- Benchmark against 24 other expense categories
OPERATING EXPENSES
- In 2023, industry operating expenses grew 8.3%
- Purchase now for historical and forecasted OPEX
PAYROLL BY STATE
- California averages $113,986 in payroll per employee
- Purchase now for payroll stats on other states
JOB CATEGORIZATION BENCHMARKS
- 14.4% of employees in the industry are in management positions
- Benchmark against 25 other job categories
JOB CATEGORIZATION PAY RANGES
- The average industry hourly pay for office and administrative jobs is $22.44
- Purchase now for the bottom 10%, 25%, average, top 75% and 90% pay ranges in 26 job categories
- The above stats represent a small fraction of what you will find in this report.
- Purchase the 2024 Advertising Agencies Market Research Report now to unlock the insight from one of the most trusted research firms.
Table of Contents
1-3 Overview4 Industry Snapshot - Revenue & Growth5-6 Industry Snapshot - Costs & Financial MetricsSECTION ONE - REVENUE & GROWTH ANALYSIS14-17 Revenue per Metropolitan Statistical Area18-21 Revenue per Capita per Metropolitan Statistical Area25-28 Revenue per Location per MSASECTION TWO - COST & FINANCIAL ANALYSIS61-64 Payroll per Employee per MSA69-72 Total Employment per MSA74-77 Locations per MSA78 About the Publisher
7 Industry Growth Details
8 Growth Benchmarks
9 Revenue by Product Lines
10 BCG Income vs Revenue Growth Matrix
11 Total Revenue by Industry Segments
12 Total Revenue per State
13 Revenue per Capita by State
22 Revenue per Company by Industry Segment
23 Revenue per Location by Industry Segment
24 Revenue per Location by State
29 Industry Segmentation by Business Size
30 Industry Consolidation Analysis
31 Industry Consolidation Benchmarks
32 Industry Segmentation by Top 50 Companies
33 Sector Concentration Benchmarks
34 Industry Segmentation by Business Structure
35 Pricing & Inflation
36 Service Subsector Growth
37 Service Subsector Analysis
38-39 Service Subsector Analysis
40 Profitability & Financial Ratio Analysis
41 Balance Sheet Benchmarks
42 Operating Expenses
43 Operating Expenses by Company & Location
44 Operating Expense Detail
45 Productivity & Industry Employment
46 Employee Productivity by Segments
47 Employee Productivity by State
48-51 Employee Productivity per MSA
52 Industry Payroll
53 Workforce Composition Benchmarks
54 Job Categorization Pay Ranges
55 Top 20 Jobs Breakdown
56 Pay Ranges of Top 20 Jobs
57 Payroll per Company by Segments
58 Payroll per Location by Segments
59 Payroll per Employee by Segments
60 Payroll per Employee by State
65 Employees per Company by Segments
66 Employees per Company by Segments
67 Total Employment by State
68 Population to Every Employee by State
73 Locations per Company by Segments
Samples
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Methodology
The industry market research reports are based on annual business surveys submitted by companies in the industry covering extensive financial and operating topics such as revenue, costs, labor, profitability, capital, product lines, operations, locations, and wages.
The analysts utilize the historical data from the business surveys as a foundation for forecasts and apply the data to proprietary econometric models that adjust for macro, economic, cyclical, and industry trends and influences.
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