The publisher, United Kingdom (UK) Off to University, 2022 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of students starting and returning back to university, analysing the market, the major players, the main trends and consumer attitudes.
Scope
- Value for money is the most important driver for consumers when it comes to deciding which retailers they will shop from for back to uni products
- Over four fifths of consumers will try to get a part time job to help fund university/college experience
- Mobile devices are the most popular for off to university purchases
Reasons to Buy
- Use our in-depth consumer insight to learn which off to university categories are shopped the most by consumers and ensure that product offerings are catering to the needs and wants of customers
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential
- Use our in-depth analysis to understand which retailers are leading in certain off to university categories
Table of Contents
- CONSUMER ATTITUDES
- Who off to university items were bought for
- Promotions and offers
- Off to university spending
- Off to university statements
- Off to university statements about buying food
- Off to university statements about cost-of-living crisis
- OFF TO UNIVERSITY
- Category summary
- Retailer selection
- Channel usage
- Device usage
- Store type
- Fulfilment
- Buying dynamics
- Purchase timing
- METHODOLOGY
- Technical details: consumer survey work
- Bedroom products purchased, 2022 and 2021
- Average spend on bedroom items, 2022 and 2021
- Retailers used for bedroom items, 2022 and 2021
- Bathroom products purchased, 2022 and 2021
- Average spend on bathroom items, 2022 and 2021
- Retailers used for bathroom items, 2022 and 2021
- Kitchen products purchased, 2022 and 2021
- Average spend on kitchen items, 2022 and 2021
- Retailers used for kitchen items, 2022 and 2021
- Utility products purchased, 2022 and 2021
- Average spend on utility items, 2022 and 2021
- Retailers used for utility items, 2022 and 2021
- Health & beauty products purchased, 2022 and 2021
- Average spend on health & beauty items, 2022 and 2021
- Retailers used for health & beauty items, 2022 and 2021
- Electricals products purchased, 2022 and 2021
- Average spend on electricals items, 2022 and 2021
- Retailers used for electricals items, 2022 and 2021
- Clothing & footwear products purchased, 2022 and 2021
- Average spend on clothing & footwear items, 2022 and 2021
- Retailers used for clothing & footwear items, 2022 and 2021
- Accessories products purchased, 2022 and 2021
- Average spend on accessories items, 2022 and 2021
- Retailers used for accessories items, 2022 and 2021
- General stationery products purchased, 2022 and 2021
- Average spend on general stationery items, 2022 and 2021
- Retailers used for general stationery items, 2022 and 2021
- Books purchased, 2022 and 2021
- Average spend on books, 2022 and 2021
- Retailers used for books, 2022 and 2021
- Entertainment products purchased, 2022 and 2021
- Average spend on entertainment items, 2022 and 2021
- Retailers used for entertainment items, 2022 and 2021
- Miscellaneous items purchased, 2022 and 2021
- Average spend on miscellaneous items, 2022 and 2021
- Retailers used for miscellaneous items, 2022 and 2021
- Consumers reasons for purchasing after arriving at university by category, 2022
- Who people are buying off to university items for, 2022 and 2021
- Appealing and purchased promotions, 2022
- Off to university spending for different categories, 2022 and 2021
- Off to university statements, 2022
- Off to university statements about buying food, 2022
- Off to university statements about the cost-of-living crisis, 2023
- Penetration for off to university categories, 2022 and 2021
- Drivers of retailer selection, 2022
- Channel usage for purchasing off to university products, 2022
- Device usage for purchasing off to university products, 2022
- Store type for browsing and purchasing off to university products, 2022
- Fulfilment options for off to university purchases made online, 2022 and 2021
- Bedroom penetration overall for 2022 and 2021, and by demographic, 2022
- Bathroom penetration overall for 2022 and 2021, and by demographic, 2022
- Kitchen penetration overall for 2022 and 2021, and by demographic, 2022
- Utility penetration overall for 2022 and 2021, and by demographic, 2022
- Health & beauty penetration overall for 2022 and 2021, and by demographic, 2022
- Electricals penetration overall for 2022 and 2021, and by demographic, 2022
- Clothing & footwear penetration overall for 2022 and 2021, and by demographic, 2022
- Accessories penetration overall for 2022 and 2021, and by demographic, 2022
- Stationery penetration overall for 2022 and 2021, and by demographic, 2022
- Books penetration overall for 2022 and 2021, and by demographic, 2022
- Entertainment penetration overall for 2022 and 2021, and by demographic, 2022
- Miscellaneous items penetration overall for 2022 and 2021, and by demographic, 2022
- Planned/impulse purchases - bedroom, 2022 and 2021
- Planned/impulse purchases - bathroom, 2022 and 2021
- Planned/impulse purchases - kitchen, 2022 and 2021
- Planned/impulse purchases - utility, 2022 and 2021
- Planned/impulse purchases - health & beauty, 2022 and 2021
- Planned/impulse purchases - electricals, 2022 and 2021
- Planned/impulse purchases - clothing, 2022 and 2021
- Planned/impulse purchases - accessories, 2022 and 2021
- Planned/impulse purchases - stationery, 2022 and 2021
- Planned/impulse purchases - books, 2022 and 2021
- Planned/impulse purchases - entertainment, 2022 and 2021
- Planned/impulse purchases - miscellaneous items , 2022 and 2021
- Purchased before/after arriving at university, 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- IKEA
- Amazon
- Primark
- Tesco
- B&M
- TK Maxx
- Dunelm
- Home Bargains
- Wilko
- ASDA
- IKEA
- Argos
- Sainsbury's
- The Range
- Lidl
- Matalan
- H&M
- Next
- Zara
- New Look
- ASOS
- River Island
- Sainsbury’s
- Boots
- Superdrug
- The Body Shop
- The Fragrance Shop
- Paperchase
- The Works
- Currys
- Apple
- Aldi
- GAME
- Pandora
- JD Sports
- WH Smith
- Waterstones
- Staples
- Local independent retailer
- House of Fraser
- Marks & Spencer
- Etsy
