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Emart, South Korea (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

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    Report

  • 20 Pages
  • October 2022
  • Region: South Korea
  • GlobalData
  • ID: 5699671
Profile of retailer's shopper base, key performance indicators, sales and market shares

Male customers make up 50.3% of Emart shoppers.
Emart's core customers are Gen X and millennials, who prefer convenient shopping, comprising of 72.8% of its customer base.
Emart's value-price positioning enables it to attract customers from all income groups.

Scope

  • The extensive reach of Emart stores across the country has contributed to shoppers' preference for the retailer.
  • Emart attracts consumers across all generations due to its wide range of vegetables, meat products, processed foods, and other daily necessities.

Reasons to Buy

  • Gain a comprehensive knowledge on Emart's business and develop a competitive advantage
  • Investigate current trends in the food & grocery market to identify the best opportunities to exploit
  • Analysis of key players in the food & grocery market segment in South Korea

Table of Contents

  • Executive Summary
  • Retailer’s Shopper profile
  • Food & Grocery shopper profile
  • Where South Korean consumers purchase food & grocery
  • Retailers used for other categories
  • Retailer overview
  • Snapshot of proposition
  • Key performance metrics
  • Global sales split
  • Sales and market shares
  • Food & Grocery market
  • Emart’s market share
  • Top 10 retailers’ market share
  • Emart’s share of shoppers
  • Market positioning map
  • Contacts

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Emart
  • CU
  • GS Supermarkets/25/Shop
  • Homeplus
  • Lotte
  • 11th Street
  • Emart 24
  • 7-Eleven
  • Homeplus Express
  • CJ Mall