Asian Two-wheeler Maintenance Growth Opportunities

Digitalization and the Advent of Electric Two Wheelers Will Induce a Paradigm Shift and Unlock New Prospects in the Market

This study analyzes the current environment, the recent trends, and the future outlook of the two-wheeler (2W) maintenance market. It covers Asia (specifically, China, India, Indonesia, and Thailand) as it is a major 2W market and houses some of the largest 2W markets in the world.

OEMs, dealerships, service centers, parts retailers, online service providers, distribution channels, and online parts retailers are examined to analyze the latest trends in connectivity in 2W maintenance. The study discusses key market participants and their strategies in non-franchise 2W maintenance garages. It analyzes the impact and the implications of electric 2Ws on the 2W maintenance market and makes 3 future market predictions. The study looks at various 2W service providers and replacement spare parts retailers that dominate both offline and online platforms; OEM service dealerships that offer scheduled services, express services, roadside assistance, and new initiatives, such as doorstep 2W services; online mobile application-based service aggregators and eCommerce platform spare parts sellers; and offline independent service garage outlets and spare parts sellers. It also covers initiatives catering to electric 2W service and maintenance.

The doorstep service option eliminates the need to visit the service center and reduces waiting time. It also provides the convenience of monitoring the service process first-hand at the customer’s convenience, which is not possible at authorized service centers. Nevertheless, authorized service centers will continue to be the most trusted place for vehicle service for customers. Professional service experience, easy warranty claims, and record of vehicle service history are unique features that customers prefer. Roadside assistance is a key add-on feature in 2W ownership; often, it is bundled with warranty packages and insurance packages. New 2W owners and >250cc premium 2W owners are likely to opt for roadside assistance to enhance their 2W ownership and breakdown experience. Online mobile app-based 2W maintenance service is expected to grow year-over-year (YoY) due to the rising Internet penetration and the growing trend of online shopping. Online shopping platforms' discounts and offers attract consumers; access to a wide range of brands and products also attract customers. Electric 2Ws are becoming more software oriented. Equipment diagnosis, the ability to identify and correct error codes, and software patch installation for new parts fitment will drive the demand for independent electric 2W garages.