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Television Services Market Report by Delivery Platform, Revenue Model, Broadcaster Type, and Region 2024-2032

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    Report

  • 136 Pages
  • August 2024
  • Region: Global
  • IMARC Group
  • ID: 5700967
The global television services market size reached US$ 357.4 Billion in 2023. Looking forward, the publisher expects the market to reach US$ 543.2 Billion by 2032, exhibiting a growth rate (CAGR) of 4.76% during 2023-2032.

Television (TV) services refer to technical one-way transmission programming and on-demand streaming facility that enables subscribers to access and watch various entertainment and informational content, including news, videos, and music. These channels are usually broadcasted by television service providers using multiple delivery platforms, such as digital terrestrial and satellite broadcast and internet protocol television (IPTV).

TV services provide a range of on-demand shows and channels, allow individuals to change subscriptions based on preferences, and offer pay-per-view content, including movie releases and sports events. On account of these properties, TV services are used by individuals to stream shows without any technical disruption. At present, they are commercially differentiated into public and commercial broadcaster types.

Television Services Market Trends:

The rapid digitalization of the media and entertainment industry, the increasing usage of TV sets in respective households to stream on-demand high-definition (HD) video and audio content, and the shifting consumer inclination toward IPTV are primarily driving the market growth. In line with this, the rising internet connectivity and ongoing viewership of various over-the-top (OTT), subscription, and advertorial-based content, especially during the COVID-19 pandemic, is acting as another growth-inducing factor. Additionally, the advent of smart, internet-connected TV sets, along with the integration of the Internet of Things (IoT) to stream on-demand shows through other electronic devices, are supporting the market growth.

This is further influenced by the widespread adoption of augmented reality (AR) and virtual reality (VR) technologies to attain an immersive experience while consuming digital content. Moreover, ongoing investments by leading companies on commercial TV broadcasting channels to generate revenue through ads and increase the show television rating point (TRP) is propelling the market growth. Apart from this, the establishment of Wi-Fi infrastructure across residential areas and strategic collaborations amongst key players to launch new TV services are positively augmenting the market growth.

Key Market Segmentation:

The publisher provides an analysis of the key trends in each sub-segment of the global television services market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on delivery platform, revenue model and broadcaster type.

Breakup by Delivery Platform:

  • Digital Terrestrial Broadcast
  • Satellite Broadcast
  • Cable Television Broadcasting
  • Internet Protocol Television (IPTV)
  • Over-the-top Television (OTT)

Breakup by Revenue Model:

  • Subscription
  • Advertisement

Breakup by Broadcaster Type:

  • Public
  • Commercial

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being A&E Networks (The Walt Disney Company), AT&T Inc., CBS Corporation, Channel 4 (Independent Broadcasting Authority), China Television Service Co. Ltd., Lumen Technologies Inc., Red Bee Media (Telefonaktiebolaget LM Ericsson), Spectrum, Tata Communications (The Tata Group), TiVo Corporation (Xperi Holding Corporation), Viacom18 Media Private Limited (TV18 Broadcast Limited) and Warner Bros. Discovery Inc.

Key Questions Answered in This Report

1. How big is the global television services market?
2. What is the expected growth rate of the global television services market during 2024-2032?
3. What are the key factors driving the global television services market?
4. What has been the impact of COVID-19 on the global television services market?
5. What is the breakup of the global television services market based on the delivery platform?
6. What is the breakup of the global television services market based on the revenue model?
7. What is the breakup of the global television services market based on the broadcaster type?
8. What are the key regions in the global television services market?
9. Who are the key players/companies in the global television services market?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Television Services Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Delivery Platform
6.1 Digital Terrestrial Broadcast
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Satellite Broadcast
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Cable Television Broadcasting
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Internet Protocol Television (IPTV)
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Over-the-top Television (OTT)
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Revenue Model
7.1 Subscription
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Advertisement
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Broadcaster Type
8.1 Public
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Commercial
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 A&E Networks (The Walt Disney Company)
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 AT&T Inc.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.2.4 SWOT Analysis
14.3.3 CBS Corporation
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.4 Channel 4 (Independent Broadcasting Authority)
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 China Television Service Co. Ltd.
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.6 Lumen Technologies Inc.
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.6.4 SWOT Analysis
14.3.7 Red Bee Media (Telefonaktiebolaget LM Ericsson)
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.8 Spectrum
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.9 Tata Communications (The Tata Group)
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Financials
14.3.9.4 SWOT Analysis
14.3.10 TiVo Corporation (Xperi Holding Corporation)
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.11 Viacom18 Media Private Limited (TV18 Broadcast Limited)
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.12 Warner Bros. Discovery Inc.
14.3.12.1 Company Overview
14.3.12.2 Product Portfolio
14.3.12.3 Financials
14.3.12.4 SWOT Analysis
List of Figures
Figure 1: Global: Television Services Market: Major Drivers and Challenges
Figure 2: Global: Television Services Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Television Services Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Television Services Market: Breakup by Delivery Platform (in %), 2023
Figure 5: Global: Television Services Market: Breakup by Revenue Model (in %), 2023
Figure 6: Global: Television Services Market: Breakup by Broadcaster Type (in %), 2023
Figure 7: Global: Television Services Market: Breakup by Region (in %), 2023
Figure 8: Global: Television Services (Digital Terrestrial Broadcast) Market: Sales Value (in Million US$), 2018 & 2023
Figure 9: Global: Television Services (Digital Terrestrial Broadcast) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 10: Global: Television Services (Satellite Broadcast) Market: Sales Value (in Million US$), 2018 & 2023
Figure 11: Global: Television Services (Satellite Broadcast) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 12: Global: Television Services (Cable Television Broadcasting) Market: Sales Value (in Million US$), 2018 & 2023
Figure 13: Global: Television Services (Cable Television Broadcasting) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 14: Global: Television Services (Internet Protocol Television (IPTV)) Market: Sales Value (in Million US$), 2018 & 2023
Figure 15: Global: Television Services (Internet Protocol Television (IPTV)) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 16: Global: Television Services (Over-the-top Television (OTT)) Market: Sales Value (in Million US$), 2018 & 2023
Figure 17: Global: Television Services (Over-the-top Television (OTT)) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 18: Global: Television Services (Subscription) Market: Sales Value (in Million US$), 2018 & 2023
Figure 19: Global: Television Services (Subscription) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: Global: Television Services (Advertisement) Market: Sales Value (in Million US$), 2018 & 2023
Figure 21: Global: Television Services (Advertisement) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 22: Global: Television Services (Public) Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: Global: Television Services (Public) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: Global: Television Services (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: Global: Television Services (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: North America: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 27: North America: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: United States: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 29: United States: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 30: Canada: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 31: Canada: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 32: Asia-Pacific: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 33: Asia-Pacific: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 34: China: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 35: China: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 36: Japan: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 37: Japan: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 38: India: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 39: India: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 40: South Korea: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 41: South Korea: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 42: Australia: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 43: Australia: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 44: Indonesia: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 45: Indonesia: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 46: Others: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 47: Others: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 48: Europe: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 49: Europe: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 50: Germany: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 51: Germany: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 52: France: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 53: France: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 54: United Kingdom: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 55: United Kingdom: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 56: Italy: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 57: Italy: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 58: Spain: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 59: Spain: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 60: Russia: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 61: Russia: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 62: Others: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 63: Others: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 64: Latin America: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 65: Latin America: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 66: Brazil: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 67: Brazil: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 68: Mexico: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 69: Mexico: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 70: Others: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 71: Others: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 72: Middle East and Africa: Television Services Market: Sales Value (in Million US$), 2018 & 2023
Figure 73: Middle East and Africa: Television Services Market: Breakup by Country (in %), 2023
Figure 74: Middle East and Africa: Television Services Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 75: Global: Television Services Industry: SWOT Analysis
Figure 76: Global: Television Services Industry: Value Chain Analysis
Figure 77: Global: Television Services Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Television Services Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Television Services Market Forecast: Breakup by Delivery Platform (in Million US$), 2024-2032
Table 3: Global: Television Services Market Forecast: Breakup by Revenue Model (in Million US$), 2024-2032
Table 4: Global: Television Services Market Forecast: Breakup by Broadcaster Type (in Million US$), 2024-2032
Table 5: Global: Television Services Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 6: Global: Television Services Market: Competitive Structure
Table 7: Global: Television Services Market: Key Players

Companies Mentioned

  • A&E Networks (The Walt Disney Company)
  • AT&T Inc.
  • CBS Corporation
  • Channel 4 (Independent Broadcasting Authority)
  • China Television Service Co. Ltd.
  • Lumen Technologies Inc.
  • Red Bee Media (Telefonaktiebolaget LM Ericsson)
  • Spectrum
  • Tata Communications (The Tata Group)
  • TiVo Corporation (Xperi Holding Corporation)
  • Viacom18 Media Private Limited (TV18 Broadcast Limited)
  • Warner Bros. Discovery Inc.

Methodology

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Table Information