Australia Personal Care Appliances Market Overview, 2027

Beauty and grooming products are used by Australians to make them feel better about themselves. With many Australians staying home, beauty expectations have increased and a more casual approach to looking good has been adopted by many. To combat this, brands should remind consumers that caring for their skin, hair, and oral health isn't just about physical appearance but can also improve self-esteem and mental health. The connection between wealth and feeling good is one that personal care brands have been making for quite some time but should emphasize now given the current climate. Personal care appliance consumers are very brand, quality conscious and urban consumers are becoming more style-conscious, which is invariably driving the personal care appliances market growth majorly in Australia. The growing consciousness of the benefits of personal care appliances in emerging economies and increasing urbanization are driving the personal care appliances market. Also, the increasing e-commerce sector is expected to contribute significantly to the growth of the personal care appliances market. The durability and high cost of a few products restrain the personal care appliances market's growth. However, there is a huge opportunity in the Asia Pacific market; the market is almost untapped, and a few players have already started capturing the market share of the personal care appliance market.

According to a research report, Australia Personal Care Appliances Market Overview, 2027 the market is expected to add USD 0.11 Billion by 2027. Such products include hair care, oral care, and other personal hygiene products that are battery- or electricity-operated. The market is expected to grow at a steady pace for products that have already established themselves. The sales of comparatively newer products, such as hair stylers and oral care appliances, are anticipated to witness a faster adoption in the market. Increased attentiveness toward personal grooming and beauty is driving the personal care electrical appliances market's growth.

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Covid-19

The COVID-19 pandemic has severely affected the personal care appliances market during the first two quarters of 2020. The closing of beauty salons around the world due to the imposition of strict lockdown measures by several countries affected the industry expansion. The market however witnessed a surge in revenues in the second half of 2020. The enhanced focus on wellness and the need to maintain a high level of personal hygiene in the wake of the pandemic will fuel the industry demand.

Considered in this report

• Geography: Australia
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Australia Personal Care Appliance market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product

• Hair Care
• Hair Removal
• Oral Care
• Others

By Product Type

• Hair Dryer
• Hair Straightener
• Trimmer
• Powered Toothbrush
• Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator)

By Power Supply

• Wired
• Wireless (Battery operated)

By Gender

• Male
• Female
• Others

By Sales Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• E-Commerce

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.