Russia Personal Care Appliances Market Overview, 2027

Russia is amongst the top 10 countries in Personal Care Appliances Market. Russian consumers are driven by social media trends and other technological advances that have led to the development of advanced grooming and beauty concepts for both men and women. Therefore, the Russian population, especially the young population, is looking for customized consumer hair services to follow the latest trends in the hair fashion industry, and these salons regularly demonstrate how to maintain their hair. As salons in Russia provide a touch point with their customers, hairstyling and personal care services are in high demand, making them increasingly important for business, to serve you and further promote your brand, thereby driving market growth. There are 143.4 million people living in Russia, including 66.50 million men and 76.90 million women. An estimated 49.80 million people, or the majority of the population, are between the ages of 18 and 44. 107.55 million People live in urban regions, compared to 35.85 million people who live in rural areas. According to the World Bank, Russia is expected to have a GDP of $1.78 trillion USD, an inflation rate of 6.7%, and a per capita income of $12,172.8. Increasing population in youth and also increasing urban population are the driving factors for Russia Personal Care Appliances Market.

According to a research report, Russia Personal Care Appliances Market Overview, 2027 the market is expected to add USD 0.24 Billion by 2027. The market is segmented on the basis of product type, i.e. hair care, hair removal, oral care & others. Hair care is currently dominating the market with the highest market share. Due to the ongoing innovation and technological transformation, oral care is expected to witness growth during the forecast period. Further, hair care is segmented into hair dryer & hair straightener. Hair straightener is expected to grow with significant market share due to its increased use among women. On the basis of gender, the market is segmented into male, female and others. In which, currently females are dominating the market due to increased use of grooming products like hair dryer, hair straightener, etc. Men Segment is expected to grow at a faster rate during the forecast period. On the basis of Power Supply, market can be segmented into Electric and Battery operated, Electric operated segment hold the majority of share due to its popularity, easy to use, etc. The battery operated segment is forecasted to faster growth as compared to electric operated segment because of its increasing popularity due to convenient usage. Also these appliances are completely portable and travel friendly.

Based on Sales Chanel, the supermarket/hypermarket segment presently holds a major share in the Russia Personal Care Appliances market followed by Specialty Stores, Convenience Stores, E-Commerce/ Online and Others. Some of the well-known supermarkets are Magnit, Pyaterochka, Dixy, Lenta, and Auchan. Magnit is one of the largest supermarket chains in Russia. In 2021, they had 25,315 outlets across the country. The E-Commerce segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across Russia. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth.

The existence of alternative products such as low-cost non-electrical products for hair care and hair removal is a major restraining factor in the market. Non-electrical products serve a similar purpose and are available at a much lower cost, thus attracting customers with lower purchasing power. However, the high efficiency and better results offered by electric personal care equipment overcome market limitations. Launching multiple products with technologically advanced features at different price points for different categories of customers will drive market demand.

Recent Developments

• In April 2022, Henkel chose to end its commercial operations in Russia due to the recent events in the Ukrainian conflict.
• In April 2022, L'Occitane International SA, a French cosmetics company, decided to keep its outlets open in Russia despite the ongoing invasion of Ukraine.

Covid-19 Impact:

The COVID-19 pandemic has severely impacted the personal care equipment market in the first two quarters of 2020. The closure of beauty salons around the world due to the implementation of strict lockdown measures by some countries has hampered the expansion of the industry. Increased health concerns and the need to maintain a high level of personal hygiene during the pandemic will Increase the demand for the industry.

Considered in this report

• Geography: Russia
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Russia Personal Care Appliance market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product

• Hair Care
• Hair Removal
• Oral Care
• Others

By Product Type

• Hair Dryer
• Hair Straightener
• Trimmer
• Powered Toothbrush
• Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator)

By Power Supply

• Wired
• Wireless (Battery operated)

By Gender

• Male
• Female
• Others

By Sales Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• E-Commerce

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.