Russia Deodorant Market Overview, 2027

A deodorant is a chemical applied to the body to prevent or hide odour caused by bacterial breakdown of sweat in the armpits, groyne, and foot and vaginal secretions in some situations. They are highly used by men and women. They're usually based on alcohol. When we use them, they make our skin acidic, which makes germs less attracted to them. Moreover, they are getting popular amongst the millennial population, resulting in high utilization. The expanding influence of social media and celebrity endorsements influences the advertising strategies of significant market participants. To grow their market share in the European deodorant business, companies are focused on innovating based on consumer preferences. Furthermore, rising demand for vegan products across the country is increasing demand for cruelty-free scents, moving the perfume and deodorant sectors forward. The growing popularity of vegan culture is driving perfume and deodorant companies to focus on developing products that would appeal to the country's expanding population of green consumers or vegans.

According to the research report, Russia Deodorant Market Overview, 2027 the market is anticipated to add USD 0.26 Billion by 2027. Increasing demand for personal care products along with increasing female labor force participation is one of the key factors driving market growth. Additionally, the growing demand for novel and innovative Deodorants and Deodorant products among the crowd, especially millennials, is creating a positive outlook for the market. Various product innovations, such as the development of natural deodorants and aluminum-free deodorants, are driving further growth. These variants are made with organic ingredients like activated charcoal, baking soda, coconut oil, essential oils, and flower extracts and use aesthetically pleasing green packaging to attract a wider consumer base. Therefore, aggressive promotional activities by manufacturers via various social media platforms and the prevalence of e-commerce retail channels are also contributing to the market's growth. Other factors such as increasing consumer spending capacity and rapid urbanization across the globe are expected to continue to drive the market.

There are 143.4 million people living in Russia, including 66.50 million men and 76.90 million women. An estimated 49.80 million people, or the majority of the population, are between the ages of 18 and 44. 107.55 million People live in urban regions, compared to 35.85 million people who live in rural areas. According to the World Bank, Russia is expected to have a GDP of $1.78 trillion USD, an inflation rate of 6.7%, and a per capita income of US$12,172.8. Increasing Population among adults is a one of the growth factors for Russia Deodorant Market.

Based on product type, deodorant spray holds the largest share in the market due to higher demand for the products including features such as the ability to dry instantly, which in turn helps to avoid stains on clothes, while deodorant sticks are expected to have significant growth during the forecast period. Based on end users, the women's segment holds the largest market, while the men's segment is expected to grow more during the forecast period due to increasing participation in sports activities; these sportsmen are increasingly inclined towards using deodorants to avoid bad smell of sweating. On the basis of packaging material, plastic packaging holds the largest market share in the market and is expected to grow during the forecast period as plastic containers are considered to be durable which means that it can withstand a shock or a drop as compared to a material like glass or paper thus this quality acts as thriving factor for more demand for the product. Furthermore, due to its lower cost as compared to other raw materials, it is often chosen over other types of materials.

Based on Distribution Channel, Offline segment leads the market which includes hypermarket/ Supermarkets, Convenience Stores, Specialty Stores, etc. L'Etoile is the leading retail chain; in second place is the drugstore chain Magnit; and the third largest is the retail chain Rives Gouch. In recent years, drugstore chains have become important players in the beauty retail market: Ulybka Radughi, Podruzhka, Ruble Boom, and Sangui Style. In 13 years, L'Etoile opened 8 specialized outlets in Vladivostok, 4 in Ussuriysk, and 2 in Nakhodka. Another national network, Ile de Beauté, started with a small shop 12 years ago, and now they operate six stores in Vladivostok and Khabarovsk. The Online segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across Russia. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth.

Deodorants contain a variety of ingredients that can cause allergic reactions, including: B. Aluminum compounds, cyclomethicone, etc. are likely to act as market-limiting factors for deodorant growth in the forecast time. This factor will hinder the growth of the deodorant market. Moreover, the high price of the product is expected to slow down the market growth among budget-conscious consumers and limit the expansion of the deodorant market. This factor is expected to cast doubt on the growth rate of the deodorant market.

Covid-19 Impact:

The COVID-19 outbreak has adversely affected the growth of the deodorant market. Deodorants are personal hygiene products that help stop the growth of bacteria on your skin and keep it fresh. During the pandemic, deodorants are not considered necessary products. Therefore, the demand for deodorants has decreased during the pandemic. The COVID-19 epidemic has forced countries into lockdowns, disrupting distribution and supply chains. Since deodorant is not a daily necessity, there were restrictions on imports and exports. How to produce new batches of deodorants has been a major challenge for companies due to disruptions in logistics, labor, and raw material supplies.

Considered in this report

• Geography: Russia
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Russia Deodorant market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Spray
• Roll on
• Gel
• Stick
• Creams
• Wipes
• Others

By Packing Materials

• Metal
• Plastic
• Others

By End User

• Men
• Women
• Others

By Distribution Channel

• Offline
• Online

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.