Russia Breakfast Cereal Market Overview, 2027

Russians usually have breakfast around 7 AM or 8 AM before going to work. Russian households eat kasha (a type of porridge made from various grains), butter roast (a type of sandwich made with sliced bread and toppings like butter or ham), boiled or fried eggs. It is very common to add oatmeal tvorog (similar to cottage cheese) or muesli for breakfast. Coffee and tea are essential drinks for many Russians. Many people eat toast with cheese and drink juice for breakfast. Russians have their own ideas about how and what to eat. Russian people like to eat home-cooked food and rarely buy prepared meals at supermarkets. As a result, hot cereals are driving the growth of the market in the country. Also, weather plays an important role, as most of the time the climate is cold there, so consumers prefer hot breakfast meals accompanied with a cup of hot coffee or tea to maintain body temperature.

According to the research report Russia Breakfast Cereal Market Overview 2027 the market is expected to be up by USD 0.10 Billion by 2027. The breakfast cereal market consists of two types of cereals: Hot cereal and ready-to-eat cold cereal Instant cereal (RTE), also known as cold cereal, includes corn flakes, chocolate flakes, wheat flakes, muesli, and hot cereals, which are mainly oatmeal, oat bran, and porridge. The ready-to-cook segment is presently dominating the market due to the convenience of preparing the food and thus saving time. The hot cereal segment is expected to grow at a higher CAGR during the forecast period due to the growing concern regarding health and wellness among consumers. In addition to this, consumers are shifting toward oats and other hot cereals as a breakfast meal, which is further driving the hot cereal segment.

There are 143.4 million people living in Russia, including 66.50 million men and 76.90 million women. An estimated 49.80 million people, or the majority of the population, are between the ages of 18 and 44 years. 107.55 million People live in urban regions, compared to 35.85 million people who live in rural areas. According to the World Bank, Russia is expected to have a GDP of $1.78 trillion USD, an inflation rate of 6.7%, and a per capita income of $12,172.8. The consumption of breakfast cereal also rises as a result of an increase in the population of adults and children, which eventually fuels the expansion of the breakfast cereal market in Russia.

The main product of Russian agriculture has always been cereals, which occupy more than half of the arable land. Wheat is the main grain, followed by barley, rye, and oats. More than a third of the sown area is allocated to fodder crops (sown grass, clover, root crops, and maize in the south). The remaining arable land is used for industrial crops such as sunflowers, sugar beets, and flax, as well as potatoes and other vegetables. Cereals are getting increasingly popular in Russia; for example, oat flakes for breakfast. Now oatmeal porridge (or oatmeal) is a very popular dish for breakfast in a lot of Russian-speaking countries. Cornflakes, as well as muesli, are also becoming very popular.

The supermarket/hypermarket category currently holds a sizable share in the Russia breakfast cereal market as a result of consumers' high reliance on the aforementioned distribution for food shopping and the expanding number of supermarkets in the city. The largest supermarkets in Russia are Magnit, Pyaterochka, Dixy, Lenta, and Auchan. Magnit is one of the largest supermarket chains in Russia. In 2021, they had 25,315 outlets across the country. The E-Commerce business is anticipated to grow at a remarkable CAGR over the forecast period as a result of increased internet penetration rates in Russia. Customers of e-commerce platforms have access to a large range of goods at attractive prices and a choice of payment options, including the currently popular credit cards, debit cards, and net banking.

Market growth is primarily driven by changing eating habits and the influence of Western culture on consumer eating habits. They provide a convenient solution for easily accessible food that optimizes consumption without additional preparation. People's growing health consciousness is also revitalizing the market, which means that consumers regularly prefer nutritious foods. In addition, strong growth in convenience stores is driving brand awareness and growth in the breakfast cereal market.

Market limitations may be the ready availability of alternative options, highly volatile raw material prices, and strict regulations regarding the commercialization of products. One of the most important considerations when purchasing breakfast cereals is the sugar content. In recent years, consumers, especially millennials and Gen Z, have become more conscious of the sugar content of grain products. This means that more and more people are looking for breakfast cereals with no added sugar or low sugar content. The companies are launching another variation with dried fruit or coconut sugar.

H. & J. Bruggen KG, Cereal Partners Worldwide, RK EvroPrestizh, OOO, Kellogg Company, Myllyn Paras Oy are the major players in the Russian Breakfast Cereal Market.

COVID-19

The outbreak of COVID-19 has positively impacted the growth of the market. Due to COVID-19, people are now concerned about their health and overall wellness, as COVID-19 impacted their mental and physical wellbeing. This in turn has driven consumers toward healthy breakfasts and cereals. Consumers now need healthy food, including breakfast cereals, to keep them healthy, which in turn is expected to propel the growth of the market.

Considered in this report

• Geography: Russia
• Base Year: 2021
• Estimated Year: 2022
• Forecast Year: 2027

Aspects covered in this report

• Russia Breakfast Cereal market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Ready-to-eat (RTE)
• Hot Cereals

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• E-commerce/Online
• Others

By Ingredient Type

• Wheat
• Oat
• Corn
• Barley
• Rice
• Others

Approach of the report

The information contained in the report Russia Breakfast and Cereal Market Outlook 2027 are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analyzed and forecasted for the future years.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to breakfast and cereal industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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