United States (US) Breakfast Cereal Market Overview, 2027

The United States is the largest market in North America, showing a high growth rate in the breakfast cereal industry. Within the United States, breakfast often consists of either a cereal or an egg-based dish. However, pancakes, waffles, toast, and variants of the complete breakfast and continental breakfast are also prevalent. Middle- and upper-class Americans ate eggs, pastries, and pancakes, but also oysters, boiled chicken, and beefsteaks. The increase of cereal established breakfast as a meal with distinct foods and created the model of processed, ready-to-eat breakfast that also largely reigns. Market expansion is primarily fueled by consumers' shifting eating patterns and the impact of Western culture on those patterns. With no further preparation required, they offer a practical alternative to readily available meals. The industry is also being driven by rising levels of consumer preference for wholesome meals and global increases in health consciousness.

According to the research report US Breakfast Cereal Market Overview, 2027 the market is expected to add USD 2.49 Billion by 2027. The breakfast cereal market consists of two types of cereals: Hot cereal and ready-to-eat cold cereal Instant cereal (RTE), also known as cold cereal, includes corn flakes, chocolate flakes, wheat flakes, muesli, and hot cereals, which are mainly oatmeal, oat bran, and porridge. The ready-to-cook segment is presently dominating the market due to the convenience of preparing the food and thus saving time. The hot cereal segment is expected to grow at a higher CAGR during the forecast period due to the growing concern regarding health and wellness among consumers. In addition to this, consumers are shifting toward oats and other hot cereals as a breakfast meal, which is further driving the hot cereal segment. However, the availability of alternative breakfast meals, as well as the high cost of raw materials, is likely to limit the growth of the US breakfast cereal market.

The population of US was 331.893 Million. In the United States, the male to female ratio is about even, but the population trends show that there are more females than males. The U.S. male to female ratio is 97 (97 males for every 100 females).The GDP of US was USD 23 Trillion in 2021.

Kroger is the largest supermarket operator in the U.S., with 420,000 employees and more than 2,700 stores, including Ralphs, Harris Teeter, Fred Meyer, and King Soopers. Albertsons is the country's second-largest supermarket company, with 290,000 employees and almost 2,300 stores, including Safeway and Vons. E-commerce platforms such as eBay, Amazon, and Alibaba. Increasingly, these and other big players are offering distribution centers in other countries where products can be closer to customers.

The largest cereal brand in the U.S. is Cheerios. Other brands are Frosted Flakes, Honey Nut Cheerios, Honey Bunches of Oats, Cinnamon Toast Crunch, Lucky Charms, Froot Loops, Frosted Mini-Wheats, Life (parent company: Quaker Oats Company), and Fruity Pebbles.

The demand for convenience food is growing at a faster pace due to changes in social and economic patterns, as well as an increase in urbanization, buying power, awareness of healthy foods, changes in meal patterns and existing food habits, and a desire to taste new products. They are becoming extremely popular, especially among working-class people, teenage children, and people living in hostels, bachelors, and so on. Furthermore, recent innovations have led to the use of many traditional technologies like fermentation, extraction, encapsulation, fat replacement, and enzyme technology to produce new healthy breakfast cereal products, reduce or remove undesirable food components, and add specific nutrients.

Covid-19

The COVID-19 pandemic has positively impacted the growth of the breakfast cereal market. Because of the pandemic, people have become more concerned about their overall health, both physical and mental. Due to this, people are now starting to have a healthy breakfast. With this trend expected to continue post-pandemic, breakfast cereal manufacturers are introducing private label products that consumers perceive as more convenient to shop for and cook in, with the added safety of pre-packaged constituents. The pandemic has transformed the way consumers plan their meals. New offerings give people the flexibility to shop conveniently and similarly create healthy meals from scratch. In contrast, consumer and brand awareness has grown, with retailers vying to maintain the highest safety standards while also focusing on quality and sustainability. Besides, COVID-19 has generated multiple opportunities for many private players to emerge in the markets to cater to inflated demand.

Considered in this report

• Geography: US
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• US Breakfast Cereal market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product

• Hot Cereal
• Ready to eat

By Ingredient Type

• Wheat
• Rice
• Corn
• Oats
• Barley
• Others

By Distribution Channel

• Supermarket & Hypermarket
• Convenience Stores
• E-Commerce/Online
• Others

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Breakfast cereal industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.