Germany Breakfast Cereal Market Overview, 2027

Breakfast in Germany traditionally consists of bread, toast, or rolls with marmalade and honey, or eggs, cold meats, ham, salami, and variable cheese, along with a strong cup of tea or espresso. With their trendy and hectic lifestyles, Germans are eating cereal more frequently in place of a heavy meal. Over half of Germans usually eat breakfast cereals, with some, depending on age, being much more likely to do so as adolescent behaviors fade into early adulthood. However, because they grew up during the breakfast cereal boom of the 1980s and 1990s, 25 to 44-year-olds have the most annual cereal eating habit. The population of Germany was 83.1 Million, of which 41.1 Million are male and 42 Million are female. Of the total population, majority i.e. 53.18 Million are aged between 15-65 years. The urban population is 64.24 million and the rural population is 18.86 million. As per World Bank, The GDP of Germany was USD 4.22 Trillion in 2021, the inflation rate was 3.1%, and per capita income is $50,801.8 (2021). Due to increasing per capita income of the people of Germany consumption of people have also increased which contributes to the growth of breakfast cereal market in Germany.

According to the research report Germany Breakfast Cereal Market Overview 2027 the market is anticipated to rise by USD 0.89 Billion by 2027. The breakfast cereal market consists of two types of cereals: Hot cereal and ready-to-eat cold cereal Instant cereal (RTE), also known as cold cereal, includes corn flakes, chocolate flakes, wheat flakes, muesli, and hot cereals, which are mainly oatmeal, oat bran, and porridge. The ready-to-cook segment dominates the market due to the ease of preparing food in few minutes. The hot cereal segment is expected to grow at a higher CAGR during the forecast period due to the growing concern regarding health and wellness among consumers. In addition to this, consumers are shifting toward oats and other hot cereals as a breakfast meal, which is further driving the hot cereal segment.

In terms of cereals consumed for food purposes, the most consumed cereal categories in Germany are wheat and spelt, barley, grain maize and corn, oats, and rice. Wheat is a traditional German staple food used in a variety of processed products, such as bread, baked goods, and pasta; barley is used mainly as flour; maize and corn are used mainly as breakfast cereals or as food ingredients in the form of starch or syrup; oats are consumed mostly as porridge or muesli; and rice is a staple food used in many dishes. In Germany, cereals are more often used as processed products or ingredients than in their unprocessed form (e.g., for cooking), thus making Germany’s milling and processing industry a particularly attractive target market.

Based on distribution channels, the supermarket/hypermarket segment presently holds a major share in the Germany breakfast Cereal market due to the high dependency of consumers on the aforementioned distribution for grocery shopping and the increasing number of supermarkets across the city. Some of the well-known supermarkets are Rewe, Edeka, Kaufland, Globus, HIT, and Tegut. Edeka is the biggest supermarket chain in Germany, with over 11,000 stores nationwide. The E-Commerce segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across Germany. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth.

Market growth is primarily driven by changing eating habits and the influence of Western culture on consumer eating habits. They provide a convenient solution for easily accessible food that optimizes consumption without additional preparation. People's growing health consciousness is also revitalizing the market, which means that consumers regularly prefer nutritious foods. In addition, strong growth in convenience stores is driving brand awareness and growth in the breakfast cereal market.

Market limitations may be the ready availability of alternative options, highly volatile raw material prices, and strict regulations regarding the commercialization of products. One of the most important considerations when purchasing breakfast cereals is the sugar content. In recent years, consumers, especially millennials and Gen Z, have become more conscious of the sugar content of grain products. This means that more and more people are looking for breakfast cereals with no added sugar or low sugar content. The companies are launching another variation with dried fruit or coconut sugar.

Some of the major companies in Germany Breakfast Cereal Market are Cereal Partners Worldwide, Kellogg Company, Dr. August Oetker KG, and Peter Kolln GmbH & Co. KGaA.

COVID-19

The outbreak of COVID-19 has positively impacted the growth of the market. Due to COVID-19, people are now concerned about their health and overall wellness, as COVID-19 impacted their mental and physical wellbeing. This in turn has driven consumers toward healthy breakfasts and cereals. Consumers now need healthy food, including breakfast cereals, to keep them healthy, which in turn is expected to propel the growth of the market.

Considered in this report

• Geography: Germany
• Base Year: 2021
• Estimated Year: 2022
• Forecast Year: 2027

Aspects covered in this report

• Germany Breakfast Cereal market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Ready-to-eat (RTE)
• Hot Cereals

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• E-commerce/Online
• Others

By Ingredient Type

• Wheat
• Oat
• Corn
• Barley
• Rice
• Others

Approach of the report

The information contained in the report Germany Breakfast and Cereal Market Outlook 2027 are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analyzed and forecasted for the future years.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to breakfast and cereal industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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