France Breakfast Cereal Market Overview, 2027

A slice of bread with jam, pastries with jam topping, and cereal make up the classic French morning. As a result, the majority of French breakfasts are loaded with sugar. However, due to the rise in sugar-related illnesses like diabetes and obesity, people have begun consuming cereals, particularly children because it is filling and delicious. France has a population of 67.5 million out of which 32.67 million are men and 34.83 million are women. The majority of the population, or 41.46 million people, are between the age group of 15 to 65 years. Of these 12.83 million people live in rural areas compared to 54.67 million in metropolitan areas. According to the World Bank, France's GDP was 2.94 trillion USD, its inflation rate was 1.6%, and its per capita income was $43,518.5 in the year 2021. Since the majority of cereal consumption is from children and adults, the country's growing population has a significant impact on the market for breakfast cereal. Additionally, France's rising per capita income helps fuel the market for breakfast cereals.
According to the research report France Breakfast Cereal Market Overview 2027 the market is expected to rise by USD 0.60 Billion. The breakfast cereal market consists of two types of cereals: Hot cereal and ready-to-eat cold cereal. Instant cereal (RTE), also known as cold cereal, includes corn flakes, chocolate flakes, wheat flakes and muesli, while hot cereals, mainly consists of oatmeal, oat bran, and porridge. The ready-to-cook segment is presently dominating the market due to the convenience of preparing the food and thus saving time. The hot cereal segment is expected to grow at a higher CAGR during the forecast period due to the growing concern regarding health and wellness among consumers. In addition to this, consumers are shifting toward oats and other hot cereals as a breakfast meal, which is further driving the hot cereal segment.
Gluten-free products have transitioned from being considered specialty niche products to becoming mainstream products. Millions of consumers in France have started purchasing gluten-free products, not only because of being diagnosed with celiac disease but also due to the general perception of maintaining better health. The current trend of free-from product consumption has given further impetus to the gluten-free food and beverage market in the country.
Growing health concerns and increasing health issues such as diabetes, obesity, and digestive disorders are supplementing the growth of this country. Moreover, product and packaging innovations, coupled with a high adoption rate of new products in countries in the region, are estimated to play a key role in increasing the demand for the product over the forecast period. Quinoa Crack is a company that has gained higher sales growth in France by offering quinoa-based gluten-free snacking solutions.
Based on distribution channels, the supermarket/hypermarket segment hold a major share in the France breakfast Cereal market due to the high dependency of consumers on the aforementioned distribution for grocery shopping and the increasing number of supermarkets across the city. Some of the well-known supermarkets are Auchan, Carrefour, Intermarché, Leclerc, Monoprix, Super U, Lidl, and Aldi. Carrefour is one of the largest supermarket chains in the world. It has over 5,000 outlets across France, from smaller central stores to large, out-of-town hypermarkets. The E-Commerce segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across France. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth. PriceMinister, Fnac, Cdiscount, Pixmania, and La Redoute are the best rated websites for online purchase of FMCG Products.
Market growth is primarily driven by changing eating habits and the influence of Western culture on consumer eating habits. They provide a convenient solution for easily accessible food that optimizes consumption without additional preparation. People's growing health consciousness is also revitalizing the market, which means that consumers regularly prefer nutritious foods. In addition, strong growth in convenience stores is driving brand awareness and growth in the breakfast cereal market.
Market limitations may be the ready availability of alternative options, highly volatile raw material prices, and strict regulations regarding the commercialization of products. One of the most important considerations when purchasing breakfast cereals is the sugar content. In recent years, consumers, especially millennials and Gen Z, have become more conscious of the sugar content of grain products. This means that more and more people are looking for breakfast cereals with no added sugar or low sugar content. The companies are launching another variation with dried fruits or coconut sugar.

COVID-19

The outbreak of COVID-19 has positively impacted the growth of the market. Due to COVID-19, people are now concerned about their health and overall wellness, as COVID-19 impacted their mental and physical wellbeing. This in turn has driven consumers toward healthy breakfasts and cereals. Consumers now need healthy food, including breakfast cereals, to keep them healthy, which in turn is expected to propel the growth of the market.

Considered in this report

• Geography: France
• Base Year: 2021
• Estimated Year: 2022
• Forecast Year: 2027

Aspects covered in this report

• France Breakfast Cereal market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Ready-to-eat (RTE)
• Hot Cereals

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• E-commerce/Online
• Others

By Ingredient Type

• Wheat
• Oat
• Corn
• Barley
• Rice
• Others

Approach of the report

The information contained in the report France Breakfast and Cereal Market Outlook 2027 are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analyzed and forecasted for the future years.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to breakfast and cereal industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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