UAE Breakfast Cereal Market Overview, 2027

In the United Arab Emirates, breakfast often consists of eggs, cheese, date syrup, and bread like lacak, Camille, or chebab. In the United Arab Emirates, cereals are not regarded as a component of the standard breakfast, although people are gradually learning about cereals and their advantages. As a result, the market will expand soon. Market expansion is primarily fueled by consumers' shift in eating patterns and the impact of Western culture. With no further preparation required, they offer a practical alternative to readily available meals. The industry is also being driven by rising levels of consumer preference for wholesome meals and global increases in health consciousness. The demand for convenience food is growing at a faster pace due to changes in social and economic patterns, as well as an increase in urbanization, buying power, awareness of healthy foods, changes in meal patterns and existing food habits, and a desire to taste new products. They are becoming extremely popular, especially among working-class people, teenage children, and people living in hostels, bachelors, and so on. Furthermore, recent innovations have led to the use of many traditional technologies like fermentation, extraction, encapsulation, fat replacement, and enzyme technology to produce new healthy breakfast cereal products, reduce or remove undesirable food components, and add specific nutrients.

According to the research report UAE Breakfast Cereal Market Overview, 2027 the market is expected to add USD 0.04 Billion by 2027. The breakfast cereal market consists of two types of cereals: Hot cereal and ready-to-eat cold cereal Instant cereal (RTE), also known as cold cereal, includes corn flakes, chocolate flakes, wheat flakes, muesli, and hot cereals, which are mainly oatmeal, oat bran, and porridge. The ready-to-cook segment is presently dominating the market due to the convenience of preparing the food and thus saving time. The hot cereal segment is expected to grow at a higher CAGR during the forecast period due to the growing concern regarding health and wellness among consumers. In addition to this, consumers are shifting toward oats and other hot cereals as a breakfast meal, which is further driving the hot cereal segment. However, the availability of alternative breakfast meals, as well as the high cost of raw materials, is likely to limit the growth of the UAE breakfast cereal market.

The population of UAE was 10.08 Million, of which 6.93 Million are male and 3.13 Million are female. Of the total population, 1.5 million are under the age of 14 years. The population with an age range of 25-54 years is 6.55 Million. The urban population is 8.2 million and the rural population is 1.26 million. As per World Bank, The GDP of UAE USD 358.87 Billion, the inflation rate was -2.1%, and per capita income is $36,284.6 (2020). Due to rising population of youth and decreasing prices of goods and boost in travel and tourism industry the breakfast cereal market is expected to grow during the forecast Period.

Due to the existence of major local and regional competitors in many nations, the UAE breakfast cereal market is highly fragmented. The emphasis is placed on new product development, mergers, expansion, acquisitions, and partnerships among the companies as strategic tactics used by the top companies to increase their brand presence among customers. Among the leading companies controlling the market in the UAE are General Mills Inc., Nestle, and Bob's Red Mill.

Due to consumers' considerable reliance on the aforementioned distribution for food shopping and the growing number of supermarkets throughout the city, the supermarket/hypermarket segment currently maintains a significant stake in the UAE breakfast Cereal market. The Abu Dhabi Cooperative Society, Al Maya (Lal's)/Al Maya, Carrefour Express UAE, Emirates Co-op, Lulu Hypermarket, Safeer Supermarkets Hypermarkets, and Spinneys are a few of the well-known supermarkets. Due to rising internet penetration rates in the UAE, the e-commerce market is anticipated to grow at a spectacular CAGR throughout the forecast period. E-commerce platforms provide a variety of payment alternatives, including net banking, debit cards, and credit cards, to their customers, as well as a vast selection of goods at appealing discounts.

COVID-19

The outbreak of COVID-19 has positively impacted the growth of the market. Due to COVID-19, people are now concerned about their health and overall wellness, as COVID-19 impacted their mental and physical wellbeing. This in turn has driven consumers toward healthy breakfasts and cereals. Consumers now need healthy food, including breakfast cereals, to keep them healthy, which in turn is expected to propel the growth of the market.

Considered in this report

• Geography: UAE
• Base Year: 2021
• Estimated Year: 2022
• Forecast Year: 2027

Aspects covered in this report

• UAE Breakfast Cereal market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Ready-to-eat (RTE)
• Hot Cereals

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• E-commerce/Online
• Others

By Ingredient Type

• Wheat
• Oat
• Corn
• Barley
• Rice
• Others

Approach of the report

The information contained in the report UAE Breakfast and Cereal Market Outlook 2027 are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analyzed and forecasted for the future years.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to breakfast and cereal industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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