Spain Deodorant Market Overview, 2027

The Spanish deodorant market is mainly driven by the growing popularity of sticks and organic products. In addition, rising demand for personal care products and increasing female labour force participation will drive growth in market value during the forecast period. To add Further, aggressive promotional activities by manufacturers on various social media platforms and a surge in e-commerce retail channels are boosting the growth of the overall market. There are 47.33 million people living in Spain, including 23.29 million men and 24.04 million women. An estimated 30.98 million people, or the majority of the population, are between the ages of 15 and 65. 38.34 million People live in urban regions, compared to people who live in rural areas. According to the World Bank, Spain is expected to have a GDP of $1.43 trillion USD, an inflation rate of 3.1%, and a per capita income of US$30,115.7. Increase in Per capita Income is a major contributing factor in growth of deodorant Market in Spain.

According to the research report, Spain Deodorant Market Overview, 2027 the market is anticipated to add 0.14 Billion by 2027. Increasing demand for personal care products along with increasing female labor force participation is one of the key factors driving market growth. Additionally, the growing demand for novel and innovative Deodorants and Deodorant products among the crowd, especially millennials, is creating a positive outlook for the market. Various product innovations, such as the development of natural deodorants and aluminum-free deodorants, are driving further growth. These variants are made with organic ingredients like activated charcoal, baking soda, coconut oil, essential oils, and flower extracts and use aesthetically pleasing green packaging to attract a wider consumer base. Therefore, aggressive promotional activities by manufacturers via various social media platforms and the prevalence of e-commerce retail channels are also contributing to the market's growth. Other factors such as increasing consumer spending capacity and rapid urbanization across the globe are expected to continue to drive the market.

The growing influence of social media and celebrity endorsements influences key market players' advertising strategies. Companies are focusing on innovating according to consumer preferences to increase their market share in the European deodorant market. Also, the rising demand for vegan products across the country is boosting the demand for cruelty-free fragrances, which is further propelling the growth of the perfume and deodorant markets. The increasing popularity of vegan culture is encouraging perfume and deodorant brands to focus on making products that can target the growing population of green consumers or vegans across the country.

Based on product type, deodorant spray holds the largest share in the market due to higher demand for the products including features such as the ability to dry instantly, which in turn helps to avoid stains on clothes, while deodorant sticks are expected to have significant growth during the forecast period. Based on end users, the women's segment holds the largest market, while the men's segment is expected to grow more during the forecast period due to increasing participation in sports activities; these sportsmen are increasingly inclined towards using deodorants to avoid bad smell of sweating. On the basis of packaging material, plastic packaging holds the largest market share in the market and is expected to grow during the forecast period as plastic containers are considered to be durable which means that it can withstand a shock or a drop as compared to a material like glass or paper thus this quality acts as thriving factor for more demand for the product. Furthermore, due to its lower cost as compared to other raw materials, it is often chosen over other types of materials.

Based on Distribution Channel, Offline segment leads the market which includes hypermarket/ Supermarkets, Convenience Stores, Specialty Stores, etc. The biggest hypermarkets and supermarkets in the Spain are Mercadona, Carrefour, Alcampo, and Eroski. Mercadona, the country's largest grocery chain, has more than 1,500 outlets. The Online segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across Spain. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth.
Deodorants contain a variety of ingredients that can cause allergic reactions, including: B. Aluminum compounds, cyclomethicone, etc. are likely to act as market-limiting factors for deodorant growth in the forecast time. This factor will hinder the growth of the deodorant market. Moreover, the high price of the product is expected to slow down the market growth among budget-conscious consumers and limit the expansion of the deodorant market. This factor is expected to cast doubt on the growth rate of the deodorant market.

Covid-19 Impact:

The COVID-19 outbreak has adversely affected the growth of the deodorant market. Deodorants are personal hygiene products that help stop the growth of bacteria on your skin and keep it fresh. During the pandemic, deodorants are not considered necessary products. Therefore, the demand for deodorants has decreased during the pandemic. The COVID-19 epidemic has forced countries into lockdowns, disrupting distribution and supply chains. Since deodorant is not a daily necessity, there were restrictions on imports and exports. How to produce new batches of deodorants has been a major challenge for companies due to disruptions in logistics, labor, and raw material supplies.

Considered in this report

• Geography: Spain
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Spain Deodorant market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Spray
• Roll on
• Gel
• Stick
• Creams
• Wipes
• Others

By Packing Materials

• Metal
• Plastic
• Others

By End User

• Men
• Women
• Others

By Distribution Channel

• Offline
• Online

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.