Italy Breakfast Cereal Market Overview, 2027

Breakfast cereal is a traditional breakfast food made from processed cereal grains. People in Italy are inclined toward fortified cereals, which help them meet a large portion of their daily micronutrient requirements. There are now many high-fibers, high-protein breakfast cereal varieties on the market that are fortified with minerals and vitamins along with several micronutrients. Further, consumers are paying more attention to the ingredients used in the packaged products they consume, which must be mentioned on the labels. They prefer products that help them avoid chronic ailments. Furthermore, with the increasing prevalence of chronic diseases, customers are expected to spend more on nutrition-rich components.

According to the research report Italy Breakfast Cereal Market Overview 2027 the market is expected to rise by USD 0.07 Billion by 2027. The breakfast cereal market consists of two types of cereals: Hot cereal and ready-to-eat cold cereal Instant cereal (RTE), also known as cold cereal, includes corn flakes, chocolate flakes, wheat flakes, muesli, and hot cereals, which are mainly oatmeal, oat bran, and porridge. The ready-to-cook segment is presently dominating the market due to the convenience of preparing the food and thus saving time. The hot cereal segment is expected to grow at a higher CAGR during the forecast period due to the growing concern regarding health and wellness among consumers. In addition to this, consumers are shifting toward oats and other hot cereals as a breakfast meal, which is further driving the hot cereal segment.

Italy has a population of 59.07 million, of which 28.78 million are men and 30.29 million are women. Approximately 38.40 million people are between the age group of 15 to 65 years; of which 10.8 million people reside in rural areas, and 56.5 million in urban areas. Italy is predicted to have a GDP of 2.1 trillion USD, an inflation rate of 1.9%, and per capita income of $35,551.3 in 2021, according to the World Bank. It is anticipated that the Italian Breakfast cereal market will expand at a very low rate when compared to other European nations because of the dropping population growth rate, particularly among children and youth.

Brand innovation trends in the food industry are seen as one of the most competitive and mature corporate strategies that provide growth opportunities. Especially in the highly competitive and mature food market, various food production departments encounter many emerging counterfeit brands. As demand changes, new brands with variable options will come together to open up new opportunities throughout the food industry, including the breakfast cereals market in the country.

Due to consumers' reliance for food shopping and the growing number of supermarkets throughout the city, the supermarket/hypermarket segment currently has a significant stake in the Italy breakfast Cereal market. Conad, Selex, Coop, Végé, and Agorà are few of the well-known supermarkets. The largest grocery network in Italy is called Conad, and it has about 3,300 locations across the country. Due to rising internet penetration rates in Italy, the E-Commerce industry is expected to grow at a spectacular CAGR throughout the projection period. E-commerce platforms give their customers access to a vast selection of goods at appealing discounts and variety of payment methods, like credit cards, debit cards, and net banking, that are widely used today.

Market growth is primarily driven by changing eating habits and the influence of Western culture on consumer eating habits. They provide a convenient solution for easily accessible food that optimizes consumption without additional preparation. People's growing health consciousness is also revitalizing the market, which means that consumers regularly prefer nutritious foods. In addition, strong growth in convenience stores is driving brand awareness and growth in the breakfast cereal market.

Market limitations may be the ready availability of alternative options, highly volatile raw material prices, and strict regulations regarding the commercialization of products. One of the most important considerations when purchasing breakfast cereals is the high sugar content. In recent years, consumers, especially millennials and Gen Z, have become more conscious of the sugar content of grain products. This means that more and more people are looking for breakfast cereals with no added sugar or low sugar content. The companies are launching another variation with dried fruit or coconut sugar.

COVID-19

The outbreak of COVID-19 has positively impacted the growth of the market. Due to COVID-19, people are now concerned about their health and overall wellness, as COVID-19 impacted their mental and physical wellbeing. This in turn has driven consumers toward healthy breakfasts and cereals. Consumers now need healthy food, including breakfast cereals, to keep them healthy, which in turn is expected to propel the growth of the market.

Considered in this report

• Geography: Italy
• Base Year: 2021
• Estimated Year: 2022
• Forecast Year: 2027

Aspects covered in this report

• Italy Breakfast Cereal market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Ready-to-eat (RTE)
• Hot Cereals

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• E-commerce/Online
• Others

By Ingredient Type

• Wheat
• Oat
• Corn
• Barley
• Rice
• Others

Approach of the report

The information contained in the report Italy Breakfast and Cereal Market Outlook 2027 are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analyzed and forecasted for the future years.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to breakfast and cereal industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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