Spain Breakfast Cereal Market Overview, 2027

Breakfast cereals do not have a strong history in Spain, with most consumers choosing more traditional options like bread with ham, cheese, or spreads, or even churros or pastries with coffee or hot chocolate. These products also became less popular towards the end of the review period, as some consumers cut back on their intake of carbohydrates, while accelerating lifestyles meant many working Spaniards opting for an on-the-go breakfast on their way to work. There are 47.33 million people living in Spain, including 23.29 million men and 24.04 million women. An estimated 30.98 million people, or the majority of the population, are between the ages of 15 and 65 years. 38.34 million People live in urban regions, compared to people who live in rural areas. According to the World Bank, Spain’s GDP of $1.43 trillion USD, an inflation rate of 3.1%, and a per capita income of $30,115.7 in the year 2021. The market for breakfast cereals in Spain is anticipated to rise as the population of children and youth increases.

According to the research report Spain Breakfast Cereal Market Overview 2027 the market is expected to rise by USD 0.10 Billion by 2027. The breakfast cereal market consists of two types of cereals: Hot cereal and ready-to-eat cold cereal Instant cereal (RTE), also known as cold cereal, includes corn flakes, chocolate flakes, wheat flakes, muesli, and hot cereals, which are mainly oatmeal, oat bran, and porridge. The ready-to-cook segment is presently dominating the market due to the convenience of preparing the food and thus saving time. The hot cereal segment is expected to grow at a higher CAGR during the forecast period due to the growing concern regarding health and wellness among consumers. In addition to this, consumers are shifting toward oats and other hot cereals as a breakfast meal, which is further driving the hot cereal segment.

Barley and wheat, Spain's staple crops, dominate in Castile-La Mancha and the plains of Andalusia, while rice is grown on the coast of Valencia and southern Catalonia. Corn grown in the north is an important fodder product. Another crop is cotton; tobacco (grown in Extremadura); sugar beets (mainly grown in the Duero and Guadalquivir valleys); and olives (produced in the south), much of which is used as oil, Legumes (beans, lentils, and chickpeas). According to World Bank total production of cereals in Spain is 27,320,900 metric ton out of which Production of Barley was approximately 11 thousand metric tons highest among others. Barley is the most consumed cereal grain in Spain while the second most consumed is wheat.

Market growth is primarily driven by changing eating habits and the influence of Western culture on consumer eating habits. They provide a convenient solution for easily accessible food that optimizes consumption without additional preparation. People's growing health consciousness is also revitalizing the market, which means that consumers regularly prefer nutritious foods. In addition, strong growth in convenience stores is driving brand awareness and growth in the breakfast cereal market.

The supermarket/hypermarket category currently holds a sizable share in the Spain breakfast cereal market as a result of consumers' high reliance on the aforementioned distribution for food shopping and the expanding number of supermarkets in the city. The largest supermarkets in Spain are Mercadona, Carrefour, Alcampo, and Eroski. Mercadona, the country's largest grocery chain, has more than 1,500 outlets. The E-Commerce business is anticipated to grow at a remarkable CAGR over the forecast period as a result of increased internet penetration rates in Spain. Customers of e-commerce platforms have access to a large range of goods at attractive prices and a choice of payment options, including the currently popular credit cards, debit cards, and net banking.

Market limitations may be the ready availability of alternative options, highly volatile raw material prices, and strict regulations regarding the commercialization of products. One of the most important considerations when purchasing breakfast cereals is the sugar content. In recent years, consumers, especially millennials and Gen Z, have become more conscious of the sugar content of grain products. This means that more and more people are looking for breakfast cereals with no added sugar or low sugar content. The companies are launching another variation with dried fruit or coconut sugar.

The major players in Spain Breakfast cereal market are General Mills, Inc., Alara Whole Foods Ltd., Nestlé S.A., Kellogg Company, PepsiCo, Inc., Bagrry’s India Ltd., B&G Foods Inc., Marico Limited, Bobs Red Mill Natural Foods Inc., Abbott Nutrition, Attune Foods, Dr. Oetker, Back to Nature’s Food Company, LLC, Carman's Fine Foods, Food for Life Baking Co. Inc.

COVID-19

The outbreak of COVID-19 has positively impacted the growth of the market. Due to COVID-19, people are now concerned about their health and overall wellness, as COVID-19 impacted their mental and physical wellbeing. This in turn has driven consumers toward healthy breakfasts and cereals. Consumers now need healthy food, including breakfast cereals, to keep them healthy, which in turn is expected to propel the growth of the market.

Considered in this report

• Geography: Spain
• Base Year: 2021
• Estimated Year: 2022
• Forecast Year: 2027

Aspects covered in this report

• Spain Breakfast Cereal market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Ready-to-eat (RTE)
• Hot Cereals

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• E-commerce/Online
• Others

By Ingredient Type

• Wheat
• Oat
• Corn
• Barley
• Rice
• Others

Approach of the report

The information contained in the report Spain Breakfast and Cereal Market Outlook 2027 are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analyzed and forecasted for the future years.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to breakfast and cereal industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Please get in touch with our sales team in order to find out more.