South America Personal Care Appliances Market Outlook, 2027

One of the main drivers of the South American hair care appliances market is consumers' rising concern for their appearance, particularly their hair. Both men and women utilize these techniques to express themselves through their hairstyles and win admiration. Having gorgeous hair not only boosts one's self-esteem but also raises the demand for hair care products. Additionally, the use of hair care appliances by professional hairstylists and hair treatment spas is rising, fueling this market's expansion. There are more social gatherings, parties, weddings, concerts, and other public occasions now that COVID-19 regulations have been loosened, and everyone wants to look their best. As a result, the market for hair care appliances is growing as a result of this rise in social activities.

According to the report, South America Personal Care Appliances Market Outlook, 2027 the market is anticipated to witness significant market growth with more than 5% CAGR for 2022-2027. Additionally, in order to reach more consumers, producers of hair care appliances are progressively moving their business online. This enables clients to place orders from any location. On online marketplaces, customers can purchase genuine hair care products at a discount. Thus, an additional important element propelling the market expansion for hair care appliances is raising online sales. Additionally, producers of hair care appliances are stepping up their research and development efforts in order to launch cutting-edge hair care products that assist hair in the South American region in a variety of ways. While current cosmetics also provide protection and nourishment for the hair, traditional products were only used for styling.

Furthermore, major businesses are stepping up their R&D efforts to launch new items produced with top-notch components and cutting-edge technology as a result of the growing consumer demand for innovative products. Due to the countries' strong desire for natural hair styling products, Brazil is recognized to have the largest market for hair styling products, followed by Argentina. The market has been further propelled by the expanding men's grooming trend in the nation. The second-largest market in the area is Argentina. The industry is also being driven by a rising desire for foreign brands among working men and women in the region who need high-end hair styling products. Additionally, users are becoming more interested in treatments created for particular hair kinds as businesses concentrate on creating goods with lots of active ingredients based on styling products.

For instance, many brands have released hair dryers that offer speedy drying and styling with no heat damage. Additionally, businesses sell cordless and rechargeable hair care tools that are perfect for customers who are always on the go. These cutting-edge technologies present several potential for the market for hair care appliances to grow. However, a lot of consumers are worried about hair damage brought on by hair care products, which could limit the market's growth. Additionally, rising disposable income and growing purchasing power across the region have increased consumer expenditure on high-end hair care products.

The makers of haircare products are making major investments in new product development in order to introduce cutting-edge goods that satisfy changing consumer demands. Manufacturers are creating devices with temperature control technologies that, even after prolonged use, barely harm hair. For instance, Koninklijke Philips N.V. introduced a variety of high-tech haircare products in July 2020, including dryers and hair straighteners. To give a customized styling experience and cause the least amount of hair damage, the devices use active sensors that react to the temperature of the hair to freeze up to 70% of its natural moisture. In August 2019, the business also released a hair straightening brush. According to the advertisement, the brush is specially designed to harm hair less and style it more quickly.
Consumer awareness of the advantages of electric personal care appliances, such as increased efficiency, high convenience, and quick speed over traditional grooming methods, is growing throughout the South American region, which is driving the industry's expansion. The market provides a range of items for both professional and domestic uses, including hair care, oral care, and several other products for beauty and hygiene, at various and accessible price points. The introduction of several items with cutting-edge features at various price points tailored to various client segments will fuel market demand throughout the region.

Covid-19 Impacts:

During the first two quarters of 2020, the COVID-19 pandemic had a significant impact on the South American personal care appliance industry. The global shutdown of beauty salons as a result of stringent lockdown regulations put in place by some nations hindered the expansion of the sector. But the second half of 2020 saw a sharp increase in market revenues. The increased emphasis on health and the requirement to uphold strict personal cleanliness standards in the wake of the epidemic will drive industrial demand.

Major Companies present in the market:

Conair Corporation, Dyson, Koninklijke Philips N.V., Procter & Gamble Company, Spectrum Brands, Wahl Clipper Corporation, Groupe SEB, Homedics Inc., Andis Company, Johnson & Johnson Services Inc., Unilever PLC, Omron Healthcare, Nova Group, Panasonic Corporation, Havells India Ltd.

Considered in this report

• Geography: South America
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• South America Personal Care Appliance market with its value and forecast along with its segments
• Country-wise personal care appliance market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• Brazil
• Argentina
• Columbia

By Product

• Hair Care
• Hair Removal
• Oral Care
• Others

By Product Type

• Hair Dryer
• Hair Straightener
• Trimmer
• Powered Toothbrush
• Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator)

By Power Supply

• Wired
• Wireless (Battery operated)

By Gender

• Male
• Female
• Others

By Sales Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• E-Commerce

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.