North America Deodorant Market Outlook, 2027

One of the most often used items is deodorant since it may keep the underarms fresh and stop the body from developing an offensive odour even in warm weather. A big number of people experience the emission of odour and perspiration from their bodies as a result of global warming, which contributes to increase consumption. As an illustration, the data from NASA's Goddard Institute for Space Studies (GISS) in New York show that the global temperature has increased by 1.5 degrees Fahrenheit during 1951-1980. Due to growing hygiene awareness and the availability of many fragrances in various formats, the deodorant market in the region has expanded. On the other hand, the market for deodorants as a whole is anticipated to rise due to the quantity of male grooming products, in addition to the presence of international vendors and rising demand for on-demand antiperspirants.

According to the report, North America Deodorant Market Outlook, 2027 the market is anticipated to grow at a rate of 4.63% CAGR during the forecast period. The demand for safe, natural, and organic deodorant products in the market has increased due to greater consumer knowledge of the negative effects of paraben and aluminium compounds found in deodorants. Consumer awareness and socialisation have contributed to the rise in hygiene awareness brought on by lifestyle changes and a higher level of living. The deodorant market in North America is primarily being driven by the healthy living trend. Additionally, smelling pleasant is an indication of good manners and hygiene. Deodorants are frequently used by consumers to preserve their personal cleanliness, which increases consumption. As a result, businesses are releasing affordable and useful products for the middle-income group.

The major manufacturers produce clinically tested solutions that remain effective on the body for longer than 24 hours due to the growing consumer preference for looking presentable, remaining sweat-free, and remaining odor-free for 24 hours. One of the major factors fuelling the market's expansion in the United States is the rising demand for personal grooming products together with the rise in female employment participation. A bright outlook for the market is also being created by the growing desire for creative and innovative perfumes and scented items among the general public, particularly millennials. The demand for natural products in the United States is rising as customers search for natural substitutes, similar to other consumer packaged goods across categories. One of the primary elements that has contributed to the rise and usage of deodorants in the nation is an established retail platform. Additionally, customers now have access to both worldwide and innovative companies in the category because to the ease of product availability and the large number of firms who chose the nation as their launchpad. Additionally, organic deodorant doesn't leave stains on clothing, which is another important feature in driving up demand for the product. For instance, Shahnaz Husain Group has announced the launch of organic and herbal DEO for the Indian market in 2018 which is in response rising demand.

Many producers are putting their efforts into developing better and more inventive goods that can satisfy the needs of the majority of people and consequently increase their customer base. The development of lightweight, straightforward, and user-friendly deodorant wipes in the form of wiping sheets is also boosting the deodorant market's revenue. But one of the reasons the deodorant roll-ons market revenue is anticipated to expand at a high rate over the projected period in North America is due to the significant presence of MNC businesses supplying deodorant roll-ons with well-established distribution systems in developing countries.
Additionally, the consumer products industry has seen a sharp increase in B2C business growth as a result of the growing use of e-commerce in North America and the Asia Pacific. Consumer purchasing habits have drastically altered over the past few years, and people are now researching products online and purchasing goods like personal care, scents, perfumes, and deodorants via various e-commerce platforms. This is the main factor accelerating the deodorant market's growth.

Covid-19 Impacts:

The effect of COVID-19 on consumer purchases of deodorants was evident in product pricing, which were drastically reduced to get rid of hoarded stock. Deodorants were not seen as essential items during this crisis, hence it was expected that their demand would be minimal. Travel restrictions brought on by COVID-19 have undoubtedly hampered the deodorant market's expansion for some time. Additionally, the COVID-19 outbreak's effect on people staying at home reduces consumer preference for maintaining grooming standards, which has a negative effect on the deodorant market.

Major Companies present in the report

Unilever, The Procter & Gamble Company, Coty, Beiersdorf Global AG, L'Occitane International SA, Avon Products Inc., Revlon, Adidas AG, LVMH, Church & Dwight Co. Inc., Estée Lauder Companies, Burberry Group plc, Emami Ltd., McNroe Consumer Products Pvt. Ltd., erbaviva.

Considered in this report

• Geography: North America
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• North America Deodorant market with its value and forecast along with its segments
• Country-wise deodorant market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• United States
• Canada
• Mexico

By Product Type

• Spray
• Roll on
• Gel
• Stick
• Creams
• Wipes
• Others

By Packing Materials

• Metal
• Plastic
• Others

By End User

• Men
• Women
• Others

By Distribution Channel

• Offline
• Online

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.