Europe Personal Care Appliances Market Outlook, 2027

Appliances for grooming, beauty, and personal hygiene are part of the personal care lifestyle. A wide range of personal care appliances are becoming more and more in demand around the world as people become more aware of their health and looks. The need for people to maintain their appearance is what is fueling the expansion of this sector. P&G is widely present in both of Germany's and the UK's major depilatory product marketplaces in Europe. Due to its advanced economic situation and traditional female consumers who use a big number of personal care electrical appliances, Europe is also anticipated to hold a sizeable market share in the global personal care electrical appliances market.

According to the report, Europe Personal Care Appliances Market Outlook, 2027 the market is anticipated to witness around USD 2 billion in growth from 2021 to 2027. The drop in salon visits by customers is one of the major factors influencing the need for personal care appliances. The personal care appliances market is substantial and is expected to grow significantly over the next years. Furthermore, Europe is seeing an increase in demand for natural components in personal care products. Due to the increasing significance of environmental issues, sustainability, ethical sourcing, and the associated labeling programmes are becoming more well-known. Additionally, opportunities for natural components are being created by changes in consumer behavior and lifestyles. Despite the fact that these trends are opening up markets for natural ingredients, regulations and unpredictability in the political landscape present significant obstacles for businesses looking to enter the European market.

The market for personal care electrical appliances has expanded dramatically in recent years. Due to the desire for curling irons and other styling goods, the demand might continue to be strong. Additionally, hair removal devices are becoming more popular, particularly as a result of increased demand for electric shavers and a switch from manual to electric shavers and trimmers. For the convenience of consumers, there is an increasing demand for personal care appliances with high power and minimal intrusion. Additionally, the growing beauty consciousness among males is a significant factor driving the growth of this industry. Male personal care products, including as trimmers, are in high demand as consumer awareness of self-care and the practicality of these products rises.

In addition, men's grooming requirements have changed as a result of high spending wealth and expanding fashion trends in corporate America. During the projected period, demand for styling products, such as hairdryers, is anticipated to increase among female customers. Hairdryer producers are seeing value-grab opportunities as a result of groundbreaking technologies. The idea of super hair dryers is motivating producers to continuously innovate their goods. The ceramic heating elements in the Airshot from Cloud Nine have vitamins injected into them that nourish the hair. Additionally, powered toothbrushes would lead a phenomenal growth in oral care appliances during the projection period. Plaque removal has been shown to be more effective and simple with powered toothbrushes. Powered toothbrush adoption has increased as a result of the demand for automated appliances; this market would be the biggest and most profitable during the forecast period.

Recent Developments

• Panasonic released the EH-HS0E: enrich + advanced care hair straightener in June 2021, featuring a high-speed intelligent thermal sensor for flawless styling, single-stroke straightening, and unique nanoeTM technology that styles hair to perfection while also enhancing shine and smoothness.
• In March 2021, Wahl launched a new below-the-belt trimmer under the name Wahl Manscaper. This trimmer's integrated protection system prevents injuries. The company markets it with the tagline No Nicks. No Cuts. No Fear. This has features like a wrap-around safety guard, an adjustable dial that offers 20 different cutting lengths, and finely-ground stainless-steel blades to offer utmost comfort.
• In January 2021, Philips launched the new Philips Sonicare 9900 Prestige with SenseIQ technology. The new brush is designed to provide an optimum, personalized cleaning experience by sensing brushing style and offering a truly unique and personalized brushing experience.

The European market is being driven by the rising number of hair salons and beauty parlors throughout the continent. More than 1,000 new hair and beauty salons opened in the UK in 2020, according to the National Hair & Beauty Federation (NHBF). While there are more hairdressers than ever, a noticeable trend that is also growing is the constant inclination toward hair products that contain elements from food. People are increasingly looking for hair care products that are safe for the environment and don't include any toxic elements. These elements will greatly increase regional demand. The increasing penetration of online retailers, which is affecting product distribution via hair salons and hairdressers, could, however, hinder this growth.

Covid-19 Impacts:

The personal care appliance market in Europe has benefited from the COVID-19 pandemic. Consumers switched to a self-grooming routine as a result of salons and spas closing, which increased demand for the product. Due to the lockdown restrictions, offline retail businesses were forced to remain closed, which reduced sales during the time that was allowed. However, the rise in consumers switching to an online marketplace to buy these electrical products made up for the decline in sales.

Major Companies present in the market:

Colgate Palmolive Company, Conair Corporation, Dyson, Helen of Troy Limited, Koninklijke Philips N.V., Procter & Gamble Company, Spectrum Brands, Wahl Clipper Corporation, Groupe SEB, Homedics Inc., Andis Company, Johnson & Johnson Services Inc., Unilever PLC, Omron Healthcare, Waterpik Technologies, Nova Group, Panasonic Corporation, Havells India Ltd.

Considered in this report

• Geography: Europe
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Europe Personal Care Appliance market with its value and forecast along with its segments
• Country-wise personal care appliance market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• Germany
• UK
• France
• Spain
• Russia
• Italy

By Product

• Hair Care
• Hair Removal
• Oral Care
• Others

By Product Type

• Hair Dryer
• Hair Straightener
• Trimmer
• Powered Toothbrush
• Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator)

By Power Supply

• Wired
• Wireless (Battery operated)

By Gender

• Male
• Female
• Others

By Sales Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• E-Commerce

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.