Europe Deodorant Market Outlook, 2027

With increasingly hectic lifestyles, Europeans are looking for convenient solutions that allow them to save time and make their lives easier. This trend flavours deodorant sprays and roll-ons, which are easier to apply and more time-saving than other deodorant types. With the increase in female employment participation across Europe, the demand for personal grooming products has grown dramatically over the years. Furthermore, manufacturers' active promotional operations across various social media platforms will considerably aid the market's expansion. As a result, the European deodorant market is expected to increase substantially throughout the anticipated period.

According to the report, Europe Deodorant Market Outlook, 2027 the market is anticipated to grow by USD 8.8 Billion from 2021 to 2027. In Europe, the acceptance of the various deodorant formats differs from nation to nation. The most common product format among European customers continues to be deodorant sprays. However, as customers look for cleaner ingredient lists, such as those without aluminum and alcohol, the sector has declined in popularity. For instance, roll-ons are more preferred by customers in Scandinavian countries, where sprays are less common. On the other hand, market expansion is being fueled by R&D and advertising. To sway consumers' purchasing decisions, important players are investing on these factors.

The growing influence of social media and celebrity endorsement influences key market players' advertising strategies. Companies are focusing on innovating according to consumer preferences to increase their market share in the European deodorant market. For instance, TexPro launched a whole range of 100% organic, unscented products that prevent sweating and are suitable for people with allergies. The flagship product is a deodorant used on clothing instead of the skin, which seems to be a solution for some consumers. Also, the rising demand for vegan products across the region is boosting the demand for cruelty-free fragrances, which is further propelling the growth of the perfume and deodorant market. The increasing popularity of vegan culture is encouraging perfume and deodorant brands to focus on making products that can target the growing population of green consumers or vegans across the region.

In the last few years, many perfume and deodorant companies have introduced several vegan products with the aim of attracting more consumers. For example, The Perfume Shop Limited, a U.K.-based perfume retailer, launched three vegan perfume brands in August 2019: Citrus Fresco, Amber Glow, and Peppered Earth. These perfumes are cruelty-free and vegan-certified and packaged using 100% recyclable materials. The growth of this region is owing to the surging application of organic deodorant roll-ons, which can be attributed to the soaring awareness about the beneficial impacts of natural constituents in the European region. The increasing number of new product launches is fueling the growth of the European organic deodorant roll-on market.

Recent Developments:

• To reduce plastic waste, the Unilever PLC Dove brand introduced its first-ever refillable deodorant in January 2020.Accordingly, Dove collaborated with A Plastic Planet and the Dutch design consultancy VanBerlo to design white, palm-sized, refillable stainless-steel cases within the white outer packaging made of 100% Forest Stewardship Council-grade paper.
• In May 2020, Coty Inc. launched Kylie Skin at Douglas, making one of the fastest-growing and most-engaged beauty brands on social media available to customers in Europe. Douglas will offer six different products from the Kylie Skin line, including the foaming face wash, walnut face scrub, face moisturizer, eye cream, vanilla milk toner, and vitamin C serum.
• Another product launch in Europe in 2019 includes U.K.-based Elsa’s Organic Skinfoods Ocean Natural Deodorant Crème. It is a unisex cream that provides 24 hour protection and contains natural ingredients such as tea tree, coconut oil, rose geranium, peppermint, and patchouli.
• A French aromatherapy brand, Laboratoire Saint-Come-Deocouvert Natural Body Deodorant, eliminates odors by absorbing them through active molecules present in its fruit-based formulation. It claims to contain 70% natural alcohol and is also packaged in a 100% recyclable bottle.

Covid-19 Impacts:

During the COVID-19 pandemic, the deodorant industry experienced a decline in demand due to travel limitations. The supply chain was also severely impacted. Due to the offline distribution channels’ storing tendency and consumers stepping out only for necessary things, the demand for deodorants declined as they were not recognized as essential items. However, with the easing of travel restrictions, consumer demand for deodorants increased dramatically.

Major Companies present in the market:

Unilever, The Procter & Gamble Company, Coty, Beiersdorf Global AG, L'Occitane International SA, Avon Products Inc., Revlon, Adidas AG, LVMH, Church & Dwight Co. Inc., Estée Lauder Companies, Burberry Group plc, Speick Natural Cosmetics, Emami Ltd., erbaviva.

Considered in this report

• Geography: Europe
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Europe Deodorant market with its value and forecast along with its segments
• Country-wise deodorant market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• Germany
• United Kingdom
• France
• Spain
• Italy
• Russia

By Product Type

• Spray
• Roll on
• Gel
• Stick
• Creams
• Wipes
• Others

By Packing Materials

• Metal
• Plastic
• Others

By End User

• Men
• Women
• Others

By Distribution Channel

• Offline
• Online

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.