Asia-Pacific Personal Care Appliances Market Outlook, 2027

Self-care has become a new trend among the younger generation around the world. Growing corporate culture and the number of working professionals have significantly contributed to an increase in personal grooming awareness. The Asia Pacific region is among the key markets for personal grooming products, as awareness regarding hygiene and personal grooming is unprecedented across the region. With the majority of beauty-conscious consumers focusing on enhanced hair services, hair care products are emerging as one of the most promising segments of the personal care appliances market. Hair care products such as hair dryers, hair curlers, and straighteners are experiencing massive demand from consumers.

According to the report, Asia-Pacific Personal Care Appliances Market Outlook, 2027 the market has grown at around 4% CAGR during the historic period. The growing trend of permanent hair straightening and curling is expected to scale up the sales of hair care appliances in the Asia-Pacific region. Furthermore, the introduction of sophisticated products such as keratin-based hairdryers and straighteners to reduce hair damage is likely to intensify market demand. In addition to that, the advent of e-commerce has been a boon for many businesses, including the personal care appliance market. Lucrative discounts, convenient payment methods, easy returns, and the availability of a myriad range of unique and affordable products have made online shopping one of the most preferred options for consumers. Asian countries account for a sizable portion of total demand. Because Asian consumers are price-sensitive, low-cost offerings of these products on online channels have a strong influence on them, making APAC one of the most popular avenues for market growth.

Further, the continuous innovations and improvisations in products by the companies have also led to a higher demand for personal care appliances. Consumers are also being more conscious regarding their well-being, which is also one of the major aspects that will drive the growth of the market over the forecast period. Urbanization, people's shift towards the adoption of advanced personal care products, and rising disposable income are some other major aspects that will accelerate the growth of the Asia-Pacific personal care appliances market over the forecast period. Furthermore, the presence of key players focusing on untapped areas in the region creates lucrative opportunities for market growth.

There is an enormous prospect in the Asia Pacific market; the market is relatively undiscovered, and a couple of players have just begun to account for the overall market for personal care appliances. This is due to new product development with the end goal of gaining traction in the overall industry in the market for personal care appliances. Based on countries, China, India, Japan, Australia, South Korea, and the Rest of Asia-Pacific are among the key economies that contribute to the growth of the Asia-Pacific personal care appliances market over the forecast period. Also, the Asia-Pacific personal care appliances market includes the dominance of multinational cosmetic and personal care companies such as The Procter and Gamble Co., L’Oréal, and Shiseido across the region, as well as the presence of a wide range of foreign-owned or joint venture companies that are also expected to influence the growth of the market.

Across the Asia-Pacific market, technological advancements are a key trend gaining popularity in the personal care appliances market. Companies are emphasizing the launch of new technologically advanced products to capture significant market share. For instance, in January 2021, Panasonic, a Japan-based conglomerate company operating in personal care appliances, launched a new hair dryer (EH-NA67-W) for all ages and genders. The newly launched EH-NA67-W uses patented nanotechnology to reduce hair damage from daily brushing. Also in August 2020, Philips, a Dutch conglomerate company operating in personal care appliances, introduced the brand-new Hair Clipper 3000 series under the male grooming category, designed with advanced Dual Cut and Trim & Flow Technology. The newly launched Philips Hair Clipper delivers maximum precision, making it easy to get a salon-like haircut at home. Such innovations are projected to boost the market growth for personal care appliances during the upcoming timeframe.

Covid-19 Impacts:

The COVID-19 pandemic has influenced Asian consumers’ spending habits and purchase decisions, leading to a slight decline in market growth. However, consumers in the market are concerned regarding personal hygiene, which has led to escalating sales of personal care appliances. On the other hand, players are turning their heads toward online channels. For instance, in 2021, Hindustan Unilever Ltd (HUL) announced its plans to scale up the online reach of the company’s premium brands through standalone branded sites as well as its multi-brand shopping platform Ushop, which was launched in the second half of 2020 and is set to expand beyond the National Capital Region.

Major Companies present in the market:

Colgate Palmolive Company, Dyson, Helen of Troy Limited, HTC Hair Clipper, Koninklijke Philips N.V., Lion Corporation, Procter & Gamble Company, Spectrum Brands, Wahl Clipper Corporation, Groupe SEB, Homedics Inc., Andis Company, Johnson & Johnson Services Inc., Unilever PLC, Omron Healthcare, Waterpik Technologies, Nova Group, Tescom, Panasonic Corporation, Havells India Ltd.

Considered in this report

• Geography: Asia-Pacific
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Asia-Pacific Personal Care Appliance market with its value and forecast along with its segments
• Country-wise personal care appliance market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• China
• Japan
• India
• Australia
• South Korea

By Product

• Hair Care
• Hair Removal
• Oral Care
• Others

By Product Type

• Hair Dryer
• Hair Straightener
• Trimmer
• Powered Toothbrush
• Others (Hair Styler, Power Shaver, Epilator, Oral Irrigator)

By Power Supply

• Wired
• Wireless (Battery operated)

By Gender

• Male
• Female
• Others

By Sales Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• Convenience Stores
• E-Commerce

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.