Asia-Pacific Deodorant Market Outlook, 2027

With rising demand for deodorants, the Asia Pacific region is expected to grow significantly. Changing lifestyle trends and a greater emphasis on hygiene, together with increased product availability, will drive the demand for deodorants. An increased working population spending an ample amount of time outdoors is demanding deodorants to keep their bodies fresh. The hot and humid seasonal climate has primarily driven market growth. The increased usage of non-aerosol deodorants and demographic factors has increasingly driven the market. Deodorant sprays are used more frequently by men than by women in Asia Pacific. Convenient pack sizes and the changing use of deodorants among consumers have further fueled the market. The increasing expenditure on advertising and promotion by key players is also influencing regional sales growth. Growing multi-level marketing combined with efficient distribution channels has resulted in increased accessibility and visibility of various deodorant products, increasing regional additives market share for deodorants and antiperspirants.

According to the report, Asia-Pacific Deodorant Market Outlook, 2027 the market has added USD 0.58 Billion from 2016 to 2021. The increasing consumer focus on the hydration benefits, antibacterial properties, and whitening/brightening features associated with deodorants from consumers in Asia Pacific is projected to increase the demand for boost additives over the projected period. Deodorant creams, spray deodorants, pumps, and roll-ons contain a significant volume of antimicrobial additives, driving regional market growth over the projected timespan. On the basis of type, the market is segmented into aerosol deodorant, roll-on deodorant, gel deodorant, invisible solid deodorant, solid deodorant, crystal deodorant, wipes deodorant, antiperspirant deodorant, unscented deodorant, stick deodorant, and others. Aerosol deodorants are dominating the market due to their high availability in general stores and supermarkets.

In countries such as China, India, and Japan, the deodorants market has shown exceptional penetration. Increased carbon emissions and fuel consumption are increasing penetration in developed countries. In developing countries, rising concern from government institutions over the release of CFCs from deodorants is creating opportunity for the Asia-Pacific deodorant market. On the basis of distribution channel, the market is segmented into discounters, e-commerce, departmental stores, supermarkets, hypermarkets, convenience stores, drugstores, pharmacies, warehouse clubs, and others. Supermarkets and hypermarkets are dominating the market due to the high number of products they present, which attracts more attention from customers. Further, on the basis of gender, the market is segmented into women, men, unisex, and kids. Women are dominating the market as they are more accustomed to cleanliness and body hygiene.

The lower-middle-class population is emerging as a significant consumer group in the market, which is more willing to spend on various products that were earlier considered to be unaffordable for them. The deodorant products have a mature market in various regions across the globe, including Asia-Pacific. Numerous perfume and deodorant brands in emerging nations have strategically begun to increase the visibility of their channels in rural and semi-urban areas, where the demand for such products is unexplored. Top players are actively involved in the research and development of better, herbal, less skin-irritating products that satisfy consumer needs and match their preferences. Other growth strategies include partnerships with the top players in the industry, thus establishing a growing market with new brand names.

For instance, in India, the young and working population, along with the disposable income available with this set of population, is driving the market and thereby proving India as the most promising country for the future of the market's growth. Also, the climatic effects, like the hot and humid climate in almost all South Asian countries, are fueling the need for deodorants. In developing countries like India, there is a surge in demand for deodorant and antiperspirant components. As a result, the Asia-Pacific market for deodorant will grow quickly. The increasing demand for natural ingredients in deodorant products is the driving factor for the Asia-Pacific market's growth. The Asia-Pacific region is dominating due to the high production capacity of deodorants and the high availability of fragrances in ingredients. For instance,

• In March 2018, Beiersdorf expanded their new production unit in Thailand for the manufacturing of deodorant roll-ons. Through this expansion, the company aims to expand its production capacity as well as its footprint in the Asian market.
• In November 2017, Procter & Gamble acquired the Native natural deodorant brand. Through this acquisition, the company aims to expand its product portfolio along with their other famous deodorant brands such as Secret and Gillette.

Covid-19 Impacts:

The recent outbreak of coronavirus had a huge impact on the deodorant market. The supply and distribution system had been disrupted as a result of the COVID-19 outbreak, forcing governments to implement lockdown. Additionally, there was less expenditure on non-essential products, and deodorant is not a required product; hence, demand for deodorant fell immensely during the forecasted period. The deodorants were not allowed to be imported or exported because they were not a necessary item. Hypermarkets, supermarkets, and convenience stores were shuttered, resulting in a demand-supply imbalance. Due to limited labour availability, disturbed raw material supply, and logistical issues, the production process for fresh batches of deodorant has become a difficulty for enterprises. Therefore, the deodorant market witnessed a huge setback over the pandemic period, leading to a financial loss for the market. However, the market is expected to resume growth and expansion following the pandemic period.

Major Companies present in the market:

Unilever, The Procter & Gamble Company, Coty, Beiersdorf Global AG, L'Occitane International SA, Avon Products Inc., Revlon, Adidas AG, LVMH, Church & Dwight Co. Inc., Estée Lauder Companies, Marico Ltd., Burberry Group plc, SEmami Ltd., McNroe Consumer Products Pvt. Ltd.

Considered in this report

• Geography: Asia-Pacific
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Asia-Pacific Deodorant market with its value and forecast along with its segments
• Country-wise deodorant market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• China
• Japan
• India
• Australia
• South Korea

By Product Type

• Spray
• Roll on
• Gel
• Stick
• Creams
• Wipes
• Others

By Packing Materials

• Metal
• Plastic
• Others

By End User

• Men
• Women
• Others

By Distribution Channel

• Offline
• Online

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.