North America Automotive Airbag ECU Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Product Type, Airbag Type, and Vehicle Type

The automotive airbag ECU market in North America is expected to grow from US$ 1,085.39 million in 2022 to US$ 1,316.32 million by 2028. It is estimated to grow at a CAGR of 3.3% from 2022 to 2028.

After the onset of the COVID-19 pandemic, a sharp increase in car sales and a significant rise in road accidents have been observed. Automotive technologies, especially the ones related to vehicle safety, have rapidly improved with rapid developments in science and technology. Per the report published by the US National Highway Traffic Safety Administration (NHTSA), the traffic fatalities in 2021 surged by ~10.5% compared to the fatalities reported in 2020, which is the largest annual percentage rise in the Fatality Analysis Reporting System’s history in the US. The estimated fatalities in 2021 are the highest numbers reported in the US since 2005. Thus, government agencies emphasize on improving safety policies and standards, along with making significant investments in curbing the number of road accidents. In May 2022, the NHTSA approved US$ 740 million in funding for the Section 402 State and Community Grant Program, Section 1906 Racial Profiling Data Collection Grants, and Section 405 National Priority Safety Program. The governments of different states are focused on using this fund to implement programs for expanding partnerships, and addressing challenges associated with people's risky driving habits and road safety concerns.

Such regulations in different countries are likely to encourage advancements in materials used for making airbags along with developments inside and curtain airbags to improve head and neck protection during side collisions or crashes, thereby ensuring the safety of drivers and passengers. Thus, government regulations for mitigating the number of fatalities is propelling the automotive airbag ECU market growth.

Market Overview

North America is the most technologically advanced region with major economies, including the US, Canada, and Mexico. The economies are characterized by the high standards of living and disposable incomes of individuals and rapid technological advancements. The demand for airbag ECU is likely to increase across different classes of vehicles in the coming years owing to rising electric mobility across major North American countries and growing government initiatives to reduce the road accidents and fatalities. Furthermore, the growing concerns of consumers for safety features, such as premium airbag ECU systems, in vehicles drive the market growth in the region. In addition, growth in logistics and delivery services couple with fleet expansion of vehicles by Amazon and other e-commerce giants propels the demand for commercial vehicles. The US being the prime location for majority of automotive OEMs is one of the key factors propelling market growth in the country. A number of supportive government initiatives and policies also form the prime reasons for market growth.

North America Automotive Airbag ECU Market Segmentation

The North America automotive airbag ECU market is segmented into product type, airbag type, vehicle type, and country.

The product type segment is bifurcated into standard and premium. Premium segment is expected to lead the automotive airbag ECU market in 2022.

• Based on airbag type, the automotive airbag ECU market can be bifurcated into frontal airbag ECU and Curtain airbag ECU. Frontal airbag ECU segment is expected to lead the automotive airbag ECU market in 2022.
• Based on vehicle type, the market is segmented into passenger vehicles and commercial vehicles. The commercial segment is expected to hold the largest market share in 2022.
• Based on country, the market is segmented into US, Canada, and Mexico. US is expected to dominate the market in 2022. Aptiv; Autoliv Inc.; Continental AG; Denso Corporation; HELLA GmbH and Co. KGaA; Hyundai Mobis; Mitsubishi Electric Corporation; Robert Bosch GmbH; Veoneer Inc; and ZF Friedrichshafen AG are the leading companies operating in the automotive airbag ECU market in the region.